IP Library Granted Patent US 12,505,668
Granted Patent B2
US 12,505,668 · App. 17/689,917 · Granted Dec 23, 2025

Augmented, virtual and mixed-reality content selection and display for political campaigns

Inventors: Stefan W. Herzberg (Nassau, BS); Megan Herzberg (Nassau, BS)
Assignee: Techinvest Company Limited
G06V20/20G06Q30/0251G06V30/40G06T19/006G06T19/20G06V10/25G06V30/1448
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Quick Facts
Patent No.
US 12,505,668
App. No.
17/689,917
Granted
Dec 23, 2025
Kind
B2
Abstract

A political campaign information system recognizes a real world object relating to a political campaign and uses augmented, mixed and/or virtual reality to display information relating to the campaign on a smart device such as a smartphone or AR glasses.

Claims (41)

1 . A method of enabling a user to interact with a political campaign, comprising:

enabling capture by a portable handheld or wearable camera device of an image of a campaign object including, on a surface thereof, a recognition area containing no visible code; and

with at least one processor, automatically performing operations comprising:

recognizing the campaign object based on the recognition area in the captured image;

associating the recognized campaign object with a campaign and at least one associated campaign data record stored in a storage device;

selecting a user-interactive media item in response to the associated campaign data record;

superimposing the selected user-interactive media item onto a display of the captured image or a further image derived therefrom displayed on a portable display of the portable handheld or wearable camera device;

enabling user interaction with the superimposed selected user-interactive media item;

presenting campaign images on the display based on first user selections through the enabled user interaction; and

enabling selection, over an electronic network, of physical items associated with the campaign based on second user selections through the enabled user interaction.

2 . The method of claim 1 wherein the superimposing and interacting comprises using at least one of augmented reality, mixed reality and virtual reality.

3 . The method of claim 1 wherein the recognizing comprises recognizing a two-dimensional or three-dimensional campaign object with print on it.

4 . The method of claim 1 wherein the campaign object has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia.

5 . The method of claim 4 wherein the recognizing includes recognizing characters printed on the campaign object.

6 . The method of claim 5 wherein the campaign object comprises a printed political campaign advertisement.

7 . The method of claim 6 wherein the selected user-interactive media item comprises a digital overlay that leads a user to specific user interaction selected from the group consisting of providing specific information; a video, tutorial, or any kind of displayable content.

8 . The method of claim 1 wherein the superimposing is performed on a handheld smart phone, or smart glasses.

9 . The method of claim 1 wherein the selected user-interactive media item comprises a call button.

10 . The method of claim 1 further including displaying any or all of the following action buttons in any combination or subcombination:

Political Program,

Photo Gallery,

Videos,

Description,

Call,

Email,

Shop link,

Explanation of decisions,

Intro,

Social Media links,

Personal information,

Schedule of events,

Campaign Rallies,

Link for volunteer applications, and/or

Link for fundraising.

11 . The method of claim 1 further comprising:

uploading a compressed format of the captured image to a server over an electronic network; and

recognizing comprises the server recognizing based on the uploaded compressed format and providing an augmented reality overlay providing a message associated with the political campaign.

12 . The method of claim 11 wherein the camera is disposed on a wireless wearable display device characterized by a wearable display, the displaying displays the captured image on the wearable display, and the providing provides an augmented reality display on the wearable display.

13 . The method of claim 11 wherein the wearable display device comprises wirelessly-connected augmented reality enabled glasses.

14 . The method of claim 11 wherein the recognizing comprises recognizing a predefined pattern in the recognition area using at least one color and grey scale information.

15 . The method of claim 11 wherein uploading indicia comprises uploading a compressed format including coordinates of pattern features.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 27, 2023
From: AR, LLC
To: TECHINVEST COMPANY LIMITED
Reel/Frame 065957/0794 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 21, 2022
From: HERZBERG, STEFAN W.; HERZBERG, MEGAN
To: AR, LLC
Reel/Frame 059977/0577 →
Continuity (11)
Continuation In Part 17641300 · Mar 8, 2022
Continuation In Part 17228814 · Apr 13, 2021
Continuation In Part 17228821
Continuation 16895637 · Jun 8, 2020
Continuation In Part 16893236 · Jun 4, 2020
Continuation 16893236 · Jun 4, 2020
Continuation In Part 16565234 · Sep 9, 2019
Continuation 16565234 · Sep 9, 2019
Continuation In Part 16565234 · Sep 9, 2019
Provisional Application 62966503 · Jan 27, 2020
Related Publication 20220262114A1 · Aug 18, 2022
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