Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server

1. A method, comprising:

receiving, at a device, a set of timepoints relating to a particular portion of a media asset prior to generating for display the particular portion of the media asset, wherein the set of timepoints indicate when to request additional content;

generating, by the device, for display the particular portion of the media asset;

determining, by the device, that a timepoint among the set of timepoints has been reached during display of the particular portion of the media asset;

in response to determining that the timepoint has been reached, requesting at least one additional content from at least one server;

receiving, at the device, the at least one additional content;

causing presentation of the at least one additional content; and

after causing presentation of the at least one additional content, causing, by the device, display of the particular portion of the media asset to resume.

2. The method of claim 1 , further comprising, generating, by the device, for display a first portion of the media asset, wherein the first portion of the media asset occurs before the particular portion of the media asset.

3. The method of claim 1 , further comprising, receiving, at the device, a time limit related to the timepoint, wherein the time limit indicates a maximum amount of time to present the at least one additional content.

4. The method of claim 1 , wherein the media asset is at least one of a game, a movie, video content, or a song.

5. The method of claim 1 , wherein the at least one additional content includes one or more particular advertisements.

6. The method of claim 5 , wherein the one or more particular advertisements are associated with a highest bid amount from an advertiser.

7. An apparatus, comprising:

control circuitry; and

at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the control circuitry, cause the apparatus to perform at least the following:

receive a set of timepoints relating to a particular portion of a media asset prior to generating for display the particular portion of the media asset, wherein the set of timepoints indicate when to request additional content;

generate for display the particular portion of the media asset;

determine that a timepoint among the set of timepoints has been reached during display of the particular portion of the media asset;

request at least one additional content from at least one server in response to determining that the timepoint has been reached;

receive the at least one additional content;

cause presentation of the at least one additional content; and

cause display of the particular portion of the media asset to resume after causing presentation of the at least one additional content.

8. The apparatus of claim 7 , wherein the apparatus is further caused to generate for display a first portion of the media asset, wherein the first portion of the media asset occurs before the particular portion of the media asset.

9. The apparatus of claim 7 , wherein the apparatus is further caused to receive a time limit related to the timepoint, wherein the time limit indicates a maximum amount of time to present the at least one additional content.

10. The apparatus of claim 7 , wherein the media asset is at least one of a game, a movie, video content, or a song.

11. The apparatus of claim 7 , wherein the at least one additional content includes one or more particular advertisements.

12. The apparatus of claim 11 , wherein the one or more particular advertisements are associated with a highest bid amount from an advertiser.

13. A non-transitory computer-readable medium having instructions encoded thereon that, when executed by control circuitry, cause the control circuitry to:

receive a set of timepoints relating to a particular portion of a media asset prior to generating for display the particular portion of the media asset, wherein the set of timepoints indicate when to request additional content;

generate for display the particular portion of the media asset;

determine that a timepoint among the set of timepoints has been reached during display of the particular portion of the media asset;

request at least one additional content from at least one server in response to determining that the timepoint has been reached;

receive the at least one additional content;

cause presentation of the at least one additional content; and

cause display of the particular portion of the media asset to resume after causing presentation of the at least one additional content.

14. The non-transitory computer-readable of claim 13 , wherein the control circuitry is further caused to generate for display a first portion of the media asset, wherein the first portion of the media asset occurs before the particular portion of the media asset.

15. The non-transitory computer-readable of claim 13 , wherein the control circuitry is further caused to receive a time limit related to the timepoint, wherein the time limit indicates a maximum amount of time to present the at least one additional content.

16. The non-transitory computer-readable of claim 13 , wherein the media asset is at least one of a game, a movie, video content, or a song.

17. The non-transitory computer-readable of claim 13 , wherein the at least one additional content includes one or more particular advertisements.

18. The non-transitory computer-readable of claim 17 , wherein the one or more particular advertisements are associated with a highest bid amount from an advertiser.