IP Library › Granted Patent US 12,609,938
Granted Patent B2
US 12,609,938 · App. 17/872,266 · Granted Apr 21, 2026

Consent conversion optimization systems and related methods

Inventors: Jonathan Blake Brannon (Smyrna, GA); Kevin Jones (Atlanta, GA); Patrick Whitney (Atlanta, GA); Mithun Babu (Atlanta, GA); Sharath Chandra Chavva (Atlanta, GA)
Assignee: One Trust, LLC
H04L63/104G06F11/3438G06F21/62G06F21/6245G06F21/6263G06Q30/0203H04L63/102
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Quick Facts
Patent No.
US 12,609,938
App. No.
17/872,266
Granted
Apr 21, 2026
Kind
B2
Abstract

In particular embodiments, a consent conversion optimization system is configured to test two or more test consent interfaces against one another to determine which of the two or more consent interfaces results in a higher conversion percentage (e.g., to determine which of the two or more interfaces lead to a higher number of end users and/or data subjects providing a requested level of consent for the creation, storage and use or cookies by a particular website). The system may, for example, analyze end user interaction with each particular test consent interface to determine which of the two or more user interfaces: (1) result in a higher incidence of a desired level of provided consent; (2) are easier to use by the end users and/or data subjects (e.g., take less time to complete, require a fewer number of clicks, etc.); (3) etc.

Claims (52)

1 . A method comprising:

receiving, by computing hardware, a request from a user device to perform a function at a website that requires a user of the user device to provide consent associated with the function, wherein the user has not provided the consent during a previous visit to the website;

selecting, by the computing hardware and based on a parameter for a factor associated with the user and based on consent conversion data identifying an incidence of consent rate provided by other users having a same parameter as the parameter for the factor associated with the user for one or more consent interfaces of a plurality of consent interfaces, a best fitting consent interface from the plurality of consent interfaces that provides a higher incidence of consent provided by users having the same parameter than a remainder of the plurality of consent interfaces, wherein each consent interface of the plurality of consent interfaces comprises a different configuration to request the consent from the user, wherein the factor comprises at least one of an age of the user or a gender of the user;

providing, by the computing hardware, the best fitting consent interface for display on a webpage of the website being viewed via the user device by the user;

receiving, by the computing hardware via the best fitting consent interface, the consent associated with the function; and

responsive to receiving the consent, causing, by the computing hardware, the user device to perform the function at the website.

2 . The method of claim 1 , wherein the factor further comprises at least one of:

a location of the user; or

a time of day of the request.

3 . The method of claim 1 , wherein the different configuration for a respective consent interface of the plurality of consent interfaces comprises at least one of a color of the respective consent interface, text content of the respective consent interface, text positioning for the respective consent interface, positioning of the respective consent interface, a selector type displayed on the respective consent interface for providing the consent, or a time at which the respective consent interface is presented.

4 . The method of claim 1 , wherein the best fitting consent interface is established for the parameter based on the consent conversion data collected for each consent interface of the plurality of consent interfaces during a consent interface conversion test.

5 . The method of claim 4 , wherein the consent conversion data further identifies the best fitting consent interface that provides a higher incidence of consent provided by users having a same parameter as the parameter for the factor associated with the user than a remainder of the plurality of consent interfaces during the consent interface conversion test.

6 . The method of claim 4 , wherein the consent conversion data identifies the best fitting consent interface satisfies consent criteria with respect to the parameter for the factor associated with the user than a remainder of the plurality of consent interfaces during the consent interface conversion test.

7 . The method of claim 6 , wherein the consent criteria comprises at least one of:

a percentage of users that accept all consent via the best fitting consent interface during the consent interface conversion test;

an average time that users wait before interacting with the best fitting consent interface during the consent interface conversion test;

an average time users proceed to normal navigation across the website after interacting with the best fitting consent interface during the consent interface conversion test; or

a percentage of users that dismiss the best fitting consent interface during the consent interface conversion test.

8 . The method of claim 1 further comprising identifying, by the computing hardware, the parameter for the factor based on an application state of a web browser accessing the website on the user device.

9 . A system comprising:

a non-transitory computer-readable medium storing instructions; and

a processing device communicatively coupled to the non-transitory computer-readable medium, wherein the processing device is configured to execute the instructions and thereby perform operations comprising:

receiving a request from a user device to access a web domain, wherein a function is performed in association with the web domain that requires consent from a user of the user device that the user has not provided during a previous visit to the web domain;

selecting, based on a parameter for a factor associated with the user, a best fitting consent interface from a plurality of consent interfaces and based on consent conversion data identifying an incidence of consent rate provided by other users having a same parameter as the parameter for the factor associated with the user for one or more consent interfaces of the plurality of consent interfaces that provides a higher incidence of consent provided by users having the same parameter than a remainder of the plurality of consent interfaces, wherein each consent interface of the plurality of consent interfaces comprises a different configuration to request the consent from the user, wherein the factor comprises at least one of an age of the user or a gender of the user;

providing the best fitting consent interface for display on a webpage for the web domain being viewed via the user device by the user;

receiving, via the best fitting consent interface, the consent required for the function; and

responsive to receiving the consent, causing the user device to perform the function via the web domain.

10 . The system of claim 9 , wherein the factor further comprises at least one of:

a location of the user; or

a time of day of the request.

11 . The system of claim 9 , wherein the different configuration for a respective consent interface of the plurality of consent interfaces comprises at least one of a color of the respective consent interface, text content of the respective consent interface, text positioning for the respective consent interface, positioning of the respective consent interface, a selector type displayed on the respective consent interface for providing the consent, or a time at which the respective consent interface is presented.

12 . The system of claim 9 , wherein the best fitting consent interface is established for the parameter based on the consent conversion data collected for each consent interface of the plurality of consent interfaces during a consent interface conversion test.

13 . The system of claim 12 , wherein the consent conversion data further identifies the best fitting consent interface that provides a higher incidence of consent provided by users having a same parameter as the parameter for the factor associated with the user than a remainder of the plurality of consent interfaces during the consent interface conversion test.

14 . The system of claim 12 , wherein the consent conversion data identifies the best fitting consent interface satisfies consent criteria with respect to the parameter for the factor associated with the user than a remainder of the plurality of consent interfaces during the consent interface conversion test.

15 . The system of claim 14 , wherein the consent criteria comprises at least one of:

a percentage of users that accept all consent via the best fitting consent interface during the consent interface conversion test;

an average time that users wait before interacting with the best fitting consent interface during the consent interface conversion test;

an average time users proceed to normal navigation across the web domain after interacting with the best fitting consent interface during the consent interface conversion test; or

a percentage of users that dismiss the best fitting consent interface during the consent interface conversion test.

16 . The system of claim 9 , wherein the operations further comprise identifying the parameter for the factor based on an application state of a web browser accessing the web domain on the user device.

17 . A non-transitory computer-readable medium having program code that is stored thereon, the program code executable by one or more processing devices for performing operations comprising:

receiving a request from a user device to access a web domain, wherein the web domain that requires consent from a user of the user device that the user has not provided during a previous visit to the web domain;

selecting, based on a parameter for a factor associated with the user, a best fitting consent interface from a plurality of consent interfaces and based on consent conversion data identifying an incidence of consent rate provided by other users having a same parameter as the parameter for the factor associated with the user for one or more consent interfaces of the plurality of consent interfaces that provides a higher incidence of consent provided by users having the same parameter than a remainder of the plurality of consent interfaces, wherein each consent interface of the plurality of consent interfaces comprises a different configuration to request the consent from the user, wherein the factor comprises at least one of an age of the user or a gender of the user;

providing the best fitting consent interface for display on a webpage for the web domain being viewed via the user device by the user;

receiving, via the best fitting consent interface, the consent; and

responsive to receiving the consent, causing the user device to perform certain functionality associated with the web domain.

18 . The non-transitory computer-readable medium of claim 17 ,

wherein the factor further comprises at least one of:

a location of the user; or

a time of day of the request.

19 . The non-transitory computer-readable medium of claim 17 , wherein the different configuration for a respective consent interface of the plurality of consent interfaces comprises at least one of a color of the respective consent interface, text content of the respective consent interface, text positioning for the respective consent interface, positioning of the respective consent interface, a selector type displayed on the respective consent interface for providing the consent, or a time at which the respective consent interface is presented.

20 . The non-transitory computer-readable medium of claim 17 , wherein the best fitting consent interface is established for the parameter based on the consent conversion data collected for each consent interface of the plurality of consent interfaces during a consent interface conversion test.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 25, 2022
From: BRANNON, JONATHAN BLAKE; JONES, KEVIN; WHITNEY, PATRICK; BABU, MITHUN; CHAVVA, SHARATH CHANDRA
To: ONETRUST, LLC
Reel/Frame 060604/0914 →
Continuity (22)
Continuation 17486350 · Sep 27, 2021
Continuation 16927658 · Jul 13, 2020
Continuation In Part 16560885 · Sep 4, 2019
Continuation In Part 16277568 · Feb 15, 2019
Continuation In Part 16159634 · Oct 13, 2018
Continuation In Part 16055083 · Aug 4, 2018
Continuation In Part 15996208 · Jun 1, 2018
Continuation In Part 15853674 · Dec 22, 2017
Continuation In Part 15619455 · Jun 10, 2017
Continuation In Part 15254901 · Sep 1, 2016
Provisional Application 62728435 · Sep 7, 2018
Provisional Application 62728432 · Sep 7, 2018
Provisional Application 62631684 · Feb 17, 2018
Provisional Application 62631703 · Feb 17, 2018
Provisional Application 62572096 · Oct 13, 2017
Provisional Application 62547530 · Aug 18, 2017
Provisional Application 62541613 · Aug 4, 2017
Provisional Application 62537839 · Jul 27, 2017
Provisional Application 62360123 · Jul 8, 2016
Provisional Application 62353802 · Jun 23, 2016
Provisional Application 62348695 · Jun 10, 2016
Related Publication 20220360590A1 · Nov 10, 2022
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