Retail merchandise tray

1. A retail merchandise tray, comprising:

a frame providing a retail merchandise support surface extending along a first axis between a front end and a rear end;

at least one divider assembly movable relative to the frame along a second axis perpendicular to the first axis, the at least one divider assembly including:

a divider wall;

at least one wire support, the at least one wire support slidably attaching the divider wall to the frame for movement along the second axis between a retracted orientation and an extended orientation; and

a baffle plate extension connected to the at least one wire support by a slidable connection, the baffle plate extension being moveable relative to the divider wall along the second axis, the baffle plate extension including a downward extending stop that laterally engages the frame and limits the outward travel of the baffle plate extension relative to the frame as the divider wall is transitioned from the retracted orientation to the extended orientation, the divider wall travels a first distance along the second axis between the retracted orientation and the extended orientation, the baffle plate extension travels a second distance, less than the first distance, along the second axis when the divider wall transitions between the retracted orientation and the extended orientation.

2. The retail merchandise tray of claim 1 , wherein the slidable connection between the at least one wire support and the baffle plate extension is provided by an outer clip portion of the baffle plate extension that engages the at least one wire support.

3. The retail merchandise tray of claim 1 , wherein when transitioning the divider wall to the extended orientation from the retracted orientation, the stop engages the frame limiting outward motion of the baffle plate extension before the divider wall reaches the extended orientation.

4. The retail merchandise tray of claim 3 , wherein the first amount of sliding friction and second amount of sliding friction are such that the baffle plate extension does not slide relative to the at least one wire support when transitioning the divider wall from the retracted orientation to the extended orientation until the stop engages the frame.

5. The retail merchandise tray of claim 1 , wherein:

the divider wall includes an upright portion having opposed sides and a flange extending from at least one of the opposed sides perpendicular to the upright portion; and

in the retracted orientation, the flange overlaps both a portion of the frame and the baffle plate extension with the baffle plate extension being positioned between the flange and the portion of the frame.

6. The retail merchandise tray of claim 1 , wherein:

the baffle plate extension includes a main panel portion and an outer clip portion, the outer clip portion extending downward from a bottom side of the main panel portion that faces the at least one wire support;

the outer clip portion is positioned laterally outward beyond a first side of the frame along the second axis;

the outer clip portion slidably engages the at least one wire support and provides the first amount of sliding friction.

7. The retail merchandise tray of claim 6 , wherein the main panel portion and outer clip portion are unitarily formed as a one-piece construction.

8. The retail merchandise tray of claim 6 , wherein:

the stop is positioned laterally inward of the first side of the frame along the second axis;

the baffle plate extension includes an inner sliding support member that slidably rests on a portion of the frame providing the second amount of sliding friction, the inner sliding support member being positioned laterally inward of the first side of the frame along the second axis such that the first side of the frame is positioned laterally between the outer clip portion and the inner sliding support member.

9. The retail merchandise tray of claim 8 , wherein the inner sliding support member is an inner clip that engages the portion of the frame along which the inner sliding support member slides.

10. The retail merchandise tray of claim 6 , wherein the main panel portion of the baffle plate extension is free of slots or grooves therein.

11. The retail merchandise tray of claim 10 , wherein the divider wall includes an upright portion having opposed sides and a flange extending from at least one of the opposed sides perpendicular to the upright portion, the flange being free of slots or grooves therein.

12. The retail merchandise tray of claim 10 , wherein the divider wall includes an upright portion having opposed sides and a flange extends from at least one of the opposed sides perpendicular to the upright portion, in the retracted orientation, the flange overlaps both a portion of the frame and the baffle plate extension with the baffle plate extension being positioned between the flange and the portion of the frame.

13. The retail merchandise tray of claim 6 , wherein the outer clip portion laterally abuts the frame when the divider wall is in the retracted orientation.

14. The retail merchandise tray of claim 1 , wherein the frame includes:

a pair of opposed load bearing members;

a wire support structure having opposed first and second ends, the first axis extending between the first and second ends, the wire support structure being supported by the pair of opposed load bearing members;

at least one spacer interposed between the pair of load bearing members and extending along the second axis; and

wherein the baffle plate extension includes an inner sliding support member that slidably rests on the at least one spacer providing the second amount of sliding friction, the inner sliding support member being positioned laterally between the pair of opposed load bearing members.

15. The retail merchandise tray of claim 14 , wherein:

the baffle plate extension includes a main panel portion and an outer clip portion;

the outer clip portion extending downward from a bottom side of the main panel portion that faces the at least one wire support;

the outer clip portion is positioned laterally outward beyond the load bearing members such that both load bearing members are on a same side of the clip;

the outer clip portion slidably engages the at least one wire support and provides the first amount of sliding friction.

16. The retail merchandise tray of claim 15 , wherein:

the outer clip portion laterally abuts a first side of one of the load bearing members in the retracted orientation and the inner sliding support member is spaced from the one of the load bearing members in the retracted orientation;

the outer clip portion is laterally spaced from the first side of the one of the load bearing members in the extended orientation and the inner sliding support member abuts a second side of the one of the load bearing members in the extended orientation.

17. A method of transitioning a retail merchandise tray between a retracted orientation and a extended orientation comprising:

applying force to a divider wall of a divider assembly of the retail merchandise tray to slide the divider wall relative to a frame for a first distance, the frame providing a retail merchandise support surface extending along a first axis between a front end and a rear end the divider assembly being movable relative to the frame along a second axis perpendicular to the first axis, the at least one divider assembly further including:

at least one wire support, the at least one wire support slidably attaching the divider wall to the frame for movement along the second axis between the retracted orientation and the extended orientation; and

a baffle plate extension connected to the at least one wire support by a slidable connection, the baffle plate extension being moveable relative to the divider wall along the second axis, the baffle plate extension including a downward extending stop that laterally engages the frame and limits the outward travel of the baffle plate extension relative to the frame as the divider wall is transitioned from the retracted orientation to the extended orientation, the divider wall travels the first distance along the second axis between the retracted orientation and the extended orientation, the baffle plate extension travels a second distance, less than the first distance, along the second axis when the divider wall transitions between the retracted orientation and the extended orientation;

moving the baffle plate extension along the second axis with the divider wall for the second distance due to the first amount of sliding friction provided between the slidable connection between the baffle plate extension and the at least one wire support while overcoming the second amount of sliding friction between the baffle plate extension and the frame;

stopping motion of the baffle plate extension along the second axis; and

continuing to move the divider wall relative to the frame while the baffle plate extension is stopped by overcoming the first amount of sliding friction between the baffle plate extension and the at least one wire support.

18. The method of claim 17 , wherein the step of stopping motion of the baffle plate extension occurs by abutting a stop of the baffle plate extension against a portion of the frame.

19. A retail merchandise tray, comprising:

a frame providing a retail merchandise support surface extending along a first axis between a front end and a rear end;

at least one divider assembly movable relative to the frame along a second axis perpendicular to the first axis, the at least one divider assembly including:

a divider wall;

at least one wire support, the at least one wire support slidably attaching the divider wall to the frame for movement along the second axis between a retracted orientation and an extended orientation; and

a baffle plate extension connected to the at least one wire support by a slidable connection, the baffle plate extension being slidably supported by the frame providing a second amount of sliding friction less than the first amount of sliding friction such that the baffle plate extension is slidable relative to the frame and the at least one wire support, the baffle plate extension being moveable relative to the divider wall along the second axis.