Granted Patent B2

US 12,223,525 · App. 18/072,678 · Granted Feb 11, 2025

Inventors: Allison Savage (Austin, TX); Morten Moeller (Austin, TX); Phu Nguyen (Austin, TX); Gouning Hu (Fremont, CA); Nemanja Spasojevic (San Francisco, CA)

Assignee: Khoros, LLC

G06Q30/0255G06N5/022G06N20/00G06Q30/0201G06Q30/0244G06Q50/01H04L51/52H04L67/55G06N5/01G06N7/01H04L51/214

Abstract

Claims (56)

1. A method comprising:

receiving a request for an interval of time during which to post a content item on a social network in a plurality of social networks, the interval of time being divided into a first subset of units of time;

creating one or more transformation functions implementing a machine learning engine to profile data based on the social network as a constituent of a first social network against a second social network;

executing instructions at the one or more servers to redefine the interval of time to include a second subset of units of time;

calculating the schedule for posting a content item on the social network and the post-to-reaction filter based on the second subset of units of time;

modeling a decay function as a function of the post-to-reaction filter, the decay function representative of a level of interest of an audience of the user associated with one or more of the first social network and the second social network;

determining an optimal time to post the content item on the social network as a function of the decay function;

recomputing the schedule as a function of the decay function and received schedule for posting the content item on the social network; and

auto-scheduling the posting of the content item to automatically post the content item based on the decay function, wherein auto-scheduling includes one or more of estimating data values representing audience reaction and data values representing domain specific schedule personalization.

2. The method of claim 1 , wherein the units of time each is a bucket.

3. The method of claim 1 , wherein the executing instructions to redefine the interval of time to include the second subset of units of time comprises:

redefining the interval of time with greater granularity.

4. The method of claim 1 , wherein modeling the decay function comprises:

executing instructions to predict a weighted value of the post-to-reaction filter.

5. The method of claim 1 , further comprising:

executing instructions to use the post-to-reaction filter to calculate a delayed reaction profile.

6. The method of claim 1 , further comprising:

estimating the transformation function based on post-to-reaction filter data generated at the post-to-reaction filter to transform the schedule for posting the content item to the social network into another schedule for posting the content item to another social network.

7. The method of claim 1 , wherein receiving the request for the interval of time during which the content item is posted comprises:

receiving the request to post multiple content items.

8. The method of claim 1 , further comprising:

determining another optimal time to post a second content item on the social network as a function of the decay function; and

recomputing the schedule as a function of the decay function and received schedule for posting the second content item on the social network.

9. The method of claim 8 , further comprising:

repeating determining yet another optimal time to post a third content item on the social network as a function of the decay function; and

recomputing the schedule as a function of the decay function and received schedule for posting the content item and the second content item on the social network.

10. The method of claim 1 , further comprising:

providing a platform for managing a campaign for publishing multiple content items on the social network to increase reactions to published content.

11. The method of claim 1 , wherein identifying the post-to-reaction filter comprises:

implementing the post-to-reaction filter as a function of a domain.

12. The method of claim 11 , further comprising:

executing instructions to compute a domain reaction profile.

13. The method of claim 11 , wherein the domain includes one or more of a topic, a time zone, a geo-location based item, a city, a state, a country, and a language.

14. The method of claim 1 , further comprising:

estimating the post to a reaction filter for the time interval for the social network for the user, the post to a reaction filter including data representative of a probability distribution that a reaction to a posted content is predicted to occur within the time interval.

15. The method of claim 1 , further comprising:

analyzing data representing content associated with the social network to generate a graph; and

transmitting a signal to a content items database to retrieve a file.

16. An apparatus comprising:

a processor; and

a memory that includes instructions which, when executed by the processor, cause the processor to:

receive a request for an interval of time during which to post a content item on a social network in a plurality of social networks, the interval of time being divided into a first subset of units of time;

create one or more transformation functions implementing a machine learning engine to profile data based on the social network as a constituent of a first social network against a second social network;

identify a schedule for posting a content item and a post-to-reaction filter for the interval of time;

execute instructions to redefine the interval of time to include a second subset of units of time;

calculate the schedule for posting a content item on the social network and the post-to-reaction filter based on the second subset of units of time;

model a decay function as a function of the post-to-reaction filter, the decay function representative of a level of interest of an audience of the user associated with one or more of the first social network and the second social network;

determine an optimal time to post the content item on the social network as a function of the decay function;

recompute the schedule as a function of the decay function and received schedule for posting the content item on the social network; and

auto-schedule the posting of the content item to automatically post the content item based on the decay function, wherein the processor configured to auto-schedule is further configured to perform one or more of estimating data values representing audience reaction and data values representing domain specific schedule personalization.

17. The apparatus of claim 16 , wherein the units of time each is a bucket.

18. The apparatus of claim 16 , wherein the processor is further configured to: redefine the interval of time with greater granularity.

19. The apparatus of claim 16 , wherein the processor is further configured to:

predict a weighted value of the post-to-reaction filter.

20. The apparatus of claim 16 , wherein the processor is further configured to:

use the post-to-reaction filter to calculate a delayed reaction profile.

Assignments (3)

Continuity (3)

References Cited (400)