Value-based TV advertising audience exchange
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
1. A method comprising:
receiving, from one or more computing devices associated with the one or more service providers, first information indicating a plurality of media units associated with private information and non-private information, wherein the non-private information is usable for secure distribution of the plurality of media units;
providing, to one or more content originators, the non-private information;
receiving, from a computing device associated a content originator of the one or more content originators and based on access to the non-private information, a request for at least one media inventory unit of the plurality of media units;
sending, based on the first information and the request, a proposal that fulfills the request; and
receiving, from the one or more computing devices, second information indicating acceptance and execution of the proposal.
2. The method of claim 1 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers of the one or more service providers, different audience segments, or different insertion zones.
3. The method of claim 1 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
4. The method of claim 1 , wherein the receiving, from the one or more computing devices, the first information comprises:
receiving, from the one or more computing devices via an application programming interface (API), the first information, wherein the API provides automated access to the nonprivate information.
5. The method of claim 1 , wherein the non-private information comprises audience information, wherein the audience information comprises at least one of: audience size, audience composition, or audience valuation.
6. The method of claim 1 , wherein the proposal is associated with at least a portion of the plurality of media units, wherein the portion comprises an audience with at least one shared characteristic.
7. The method of claim 1 , wherein the non-private information was pre-approved, by the one or more service providers, for by the access the one or more content originators.
8. A non-transitory computer-readable medium storing instructions that, when executed, cause:
receiving, from one or more computing devices associated with the one or more service provider, first information indicating a plurality of media units associated with private information and non-private information, wherein the non-private information is usable for secure distribution of the plurality of media units;
providing, to one or more content originators, the non-private information;
receiving, from a computing device associated a content originator of the one or more content originators and based on access to the non-private information, a request for at least one media inventory unit of the plurality of media units;
sending, based on the first information and the request, a proposal that fulfills the request; and
receiving, from the one or more computing devices, second information indicating acceptance and execution of the proposal.
9. The non-transitory computer-readable medium of claim 8 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers of the one or more service providers, different audience segments, or different insertion zones.
10. The non-transitory computer-readable medium of claim 8 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
11. The non-transitory computer-readable medium of claim 8 , wherein the receiving, from the one or more computing devices, the first information comprises:
receiving, from the one or more computing devices via an application programming interface (API), the first information, wherein the API provides automated access to the nonprivate information.
12. The non-transitory computer-readable medium of claim 8 , wherein the nonprivate information comprises audience information, wherein the audience information comprises at least one of: audience size, audience composition, or audience valuation.
13. The non-transitory computer-readable medium of claim 8 , wherein the proposal is associated with at least a portion of the plurality of media units, wherein the portion comprises an audience with at least one shared characteristic.
14. The non-transitory computer-readable medium of claim 8 , wherein the non-private information was pre-approved, by the one or more service providers, for by the access the one or more content originators.
15. A device comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the device to:
receive, from one or more computing devices associated with the one or more service providers, first information indicating a plurality of media units associated with private information and non-private information, wherein the non-private information is usable for secure distribution of the plurality of media units;
provide, to one or more content originators, the non-private information;
receive, from a computing device associated a content originator of the one or more content originators and based on access to the non-private information, a request for at least one media inventory unit of the plurality of media units;
send, based on the first information and the request, a proposal that fulfills the request; and
receive, from the one or more computing devices, second information indicating acceptance and execution of the proposal.
16. The device of claim 15 , wherein the plurality of media units comprises a combination of media units from at least one of: different service providers of the one or more service providers, different audience segments, or different insertion zones.
17. The device of claim 15 , wherein the receiving the second information causes validation of a record, of the acceptance and the execution of the proposal, as a block of a blockchain of records.
18. The device of claim 15 , wherein the receiving, from the one or more computing devices, the first information comprises:
receiving, from the one or more computing devices via an application programming interface (API), the first information, wherein the API provides automated access to the nonprivate information.
19. The device of claim 15 , wherein the non-private information comprises audience information, wherein the audience information comprises at least one of: audience size, audience composition, or audience valuation.
20. The device of claim 15 , wherein the proposal is associated with at least a portion of the plurality of media units, wherein the portion comprises an audience with at least one shared characteristic.