Virtual planogram management systems and methods
Systems and methods of constructing and managing virtual planograms are presented. Contemplated systems allow for construction of a virtual planogram, which can be used to present consumers virtual inventory items as being available for purchase via a display device. The display device can include an electronic billboard within an establishment, a mall for example, or include a user's smart device, a cell phone or tablet for example.
1. A computer-based virtual marketplace system, comprising:
at least one sensor;
at least one display;
at least one computer readable non-transitory memory storing software instructions; and
at least one processor coupled with the at least one sensor, the at least one display, and the at least one computer readable non-transitory memory, and performs, upon execution of the software instructions, the operations of:
obtaining, from the at least one sensor, a digital representation of a physical environment, including a geo-location associated with the physical environment;
instantiating a virtual planogram based on features from the digital representation, including at least the geo-location;
generating a virtual store space from the virtual planogram and having at least one virtual product display fixture rendered relative to the features from the digital representation, wherein the at least one virtual product display fixture includes virtual inventory items from at least one vendor and wherein the virtual inventory items are rendered according to the virtual planogram; and
causing a device to present on the at least one display the virtual store space by superimposing at least a portion of the virtual store space on at least part of an image from the digital representation relative to the features from the digital representation.
2. The system of claim 1 , wherein the virtual store space is superimposed on a real-world scene rendered on the at least one display.
3. The system of claim 1 , wherein the virtual store space is rendered based on at least a position or orientation relative to a display field-of-view.
4. The system of claim 1 , wherein the virtual store space comprises an augmented reality space rendered at least in part according to the virtual planogram.
5. The system of claim 4 , wherein the virtual planogram is selected based at least in part on the geo-location.
6. The system of claim 1 , wherein the virtual planogram is selected based on a geo-location protocol using the geo-location.
7. The system of claim 6 , wherein the virtual planogram is selected from a virtual planogram database storing the virtual planogram.
8. The system of claim 7 , further comprising the virtual planogram database.
9. The system of claim 8 , wherein the operations further include initiating a transaction related to at least one of the virtual inventory items.
10. The system of claim 1 , wherein the virtual planogram includes rules governing a rendered arrangement of the virtual inventory items in the at least one virtual product display fixture based on at least one of the following factors: a relative position, an absolute position, a location, a user preference, a vendor preference, an establishment attribute, a virtual element, a time, or an event.
11. The system of claim 1 , wherein the virtual inventory items change according to at least one of the following: a user preference, a proximity to other users, the geo-location, a time, or a news event.
12. The system of claim 1 , wherein the geo-location is based on a GPS location.
13. The system of claim 1 , wherein the geo-location comprises at least one of the following: a zip code, a store, a bus station, an airport, a subway station, a mall, a publication location, or a home.
14. The system of claim 1 , wherein the virtual inventory items include at least one of the following: a video game weapon, a video game tool, a digital song, a digital album, or a digital video.
15. The system of claim 1 , wherein the virtual inventory items include at least one virtual product.
16. The system of claim 1 , wherein the virtual inventory items include a representation of at least one physical item.
17. The system of claim 16 , wherein the at least one physical item includes at least one of the following: a toy, an item of clothing, an item of food, or a service.
18. The system of claim 16 , wherein the operations further include initiating delivery of the at least one physical item to a user.
19. The system of claim 1 , wherein the virtual planogram comprises a dynamic planogram capable of changing.
20. The system of claim 19 , wherein the dynamic planogram includes rules to change based on at least one of the following: a time, a trigger, an event, a deletion of a virtual inventor item, a move of a virtual inventory items, or a replacement of a virtual inventory item.
21. A method comprising:
obtaining, from at least one sensor, a digital representation of a physical environment, including a geo-location associated with the physical environment;
instantiating a virtual planogram based on features from the digital representation, including at least the geo-location;
generating a virtual store space from the virtual planogram and having at least one virtual product display fixture rendered relative to the features from the digital representation, wherein the at least one virtual product display fixture includes virtual inventory items from at least one vendor and wherein the virtual inventory items are rendered according to the virtual planogram; and
causing a device to present on at least one display the virtual store space by superimposing at least a portion of the virtual store space on at least part of an image from the digital representation relative to the features from the digital representation.
22. A non-transitory computer-readable medium including instructions thereon, which, when executed by at least one processor, cause the at least one processor to perform one or more operations comprising:
obtaining, from at least one sensor, a digital representation of a physical environment, including a geo-location associated with the physical environment;
instantiating a virtual planogram based on features from the digital representation, including at least the geo-location;
generating a virtual store space from the virtual planogram and having at least one virtual product display fixture rendered relative to the features from the digital representation, wherein the at least one virtual product display fixture includes virtual inventory items from at least one vendor and wherein the virtual inventory items are rendered according to the virtual planogram; and
causing a device to present on at least one display the virtual store space by superimposing at least a portion of the virtual store space on at least part of an image from the digital representation relative to the features from the digital representation.