IP Library › Granted Patent US 12,457,388
Granted Patent B2
US 12,457,388 · App. 18/800,005 · Granted Oct 28, 2025

Recording online activity based on viewing or interacting with television advertisements

Inventors: Roy Shkedi (Forest Hills, NY); Ronen Shlomo (Devora, IL)
Assignee: Intent IQ, LLC
H04N21/6175G06Q30/02G06Q30/0239H04N7/163H04N21/4722H04N21/6125H04N21/812
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Quick Facts
Patent No.
US 12,457,388
App. No.
18/800,005
Granted
Oct 28, 2025
Kind
B2
Abstract

In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the activity is tracked based on information from a user profile that references or includes a first set-top box identifier. That information is derived at least in part from automatically collected data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at the time of that user behavior, to the first set-top box identifier. The first online access identifier is associated with the first set-top box identifier, by being referenced or included in the user profile, by being associated in a database, or otherwise.

Claims (46)

1. A method performed by equipment of a profile provider entity, the equipment having communicative access:

(i) to computer programs respectively located on a multitude of set-top boxes (STBs) that have respective STB identifiers and that receive respective signals from the Internet and are connected to respective television displays to present content from the received signals via the television displays, and

(ii) to a data storage containing data comprising a multitude of associations between (A) respective ones of the STB identifiers of the multitude of STBs and (B) online access identifiers of respective of a multitude of computerized online user interface devices, each of the multitude of associations being based on automatically recognizing that the respective computerized online user interface device and the respective STB was connected, independently of each other, to a common local area network,

the method comprising:

(a) automatically recording, in a first user profile, indicia of presentation of a first television advertisement via the first STB, as a result of receipt, by equipment of the profile provider, of a notification from the computer program of a first STB that is one of the multitude of STBs, which computer program observes presentation of the first television advertisement, which notification contains (i) indicia of the STB identifier of the first STB, and (ii) indicia of the first television advertisement having been presented via the first STB; and

(b) later, recording online activity of a first online user interface device of the multitude of computerized online user interface devices, and linking in a database the recorded first online activity and indicia of the first television advertisement;

(c) wherein part (b) is performed automatically as a result of receipt by the equipment of the profile provider of a first online access identifier, which first online access identifier (i) corresponds, at a time of the first online activity, to the first online user interface device, and (ii) is associated, in data in the data storage, with the STB identifier of the first STB.

2. The method of claim 1 wherein the STB identifier of the first STB and the first online access identifier are associated without using personally identifiable information pertaining to either a user of the first online user interface device or a user of the first STB.

3. The method of claim 1 wherein the first television advertisement presented via the first STB was received by the first STB via IP based protocol.

4. The method of claim 1 wherein the first television advertisement presented via the first STB was transmitted via satellite.

5. The method of claim 1 wherein the first television advertisement presented via the first STB was a targeted advertisement.

6. The method of claim 1 wherein the first television advertisement presented via the first STB was a non-targeted advertisement.

7. The method of claim 1 further comprising automatically recording in the first user profile, indicia of user interaction behavior with respect to the first television advertisement presented via the first STB.

8. The method of claim 1 wherein the first STB contains a television tuner.

9. The method of claim 1 wherein the first STB is also coupled to cable television transmission infrastructure.

10. The method of claim 1 wherein the first television advertisement presented via the first STB was transmitted via cable.

11. The method of claim 1 wherein the first STB is physically integrated with the respective television display.

12. The method of claim 1 wherein the computer program observes presentation of the first television advertisement with permission of a user of the first STB.

13. The method of claim 1 : (a) wherein the first online user interface device comprises a mobile device, and (b) further comprising maintaining the association during online activity of the first online user interface device when the mobile device is connected to the Internet other than through the common local area network.

14. The method of claim 2 wherein:

(a) the computer program observes presentation of the first television advertisement with permission of a user of the first STB; and

(b) the first television advertisement presented via the first STB was a non-targeted advertisement and was transmitted via cable.

15. The method of claim 13 wherein the first online access identifier comprises a cookie.

16. A computer system having communicative access:

(i) to computer programs respectively located on a multitude of set-top boxes (STBs) that have respective STB identifiers and that receive respective signals from the Internet and are connected to respective television displays to present content from the received signals via the television displays, and

(ii) to a data storage containing data comprising a multitude of associations between (A) respective ones of the STB identifiers of the multitude of STBs and (B) online access identifiers of respective of a multitude of computerized online user interface devices, each of the multitude of associations being based on automatically recognizing that the respective computerized online user interface device and the respective STB was connected, independently of each other, to a common local area network,

the computer system being structured and programmed to perform a method comprising:

(a) automatically recording, in a first user profile, indicia of presentation of a first television advertisement via the first STB, as a result of receipt by the computer system of a notification from the computer program of a first STB that is one of the multitude of STBs, which computer program observes presentation of the first television advertisement, which notification contains (i) indicia of the STB identifier of the first STB, and (ii) indicia of the first television advertisement having been presented via the first STB; and

(b) later, recording online activity of a first online user interface device of the multitude of computerized online user interface devices, and linking is a database the recorded first online activity and indicia of the first television advertisement;

(c) wherein part (b) is performed automatically as a result of receipt by the computer system of a first online access identifier, which first online access identifier (i) corresponds, at a time of the first online activity, to the first online user interface device, and (ii) is associated, in data in the data storage, with the STB identifier of the first STB.

17. The computer system of claim 16 wherein the STB identifier of the first STB and the first online access identifier are associated without using personally identifiable information pertaining to either a user of the first online user interface device or a user of the first STB.

18. The computer system of claim 16 wherein the first television advertisement presented via the first STB was received by the first STB via IP based protocol.

19. The computer system of claim 16 wherein the first television advertisement presented via the first STB was transmitted via satellite.

20. The computer system of claim 16 wherein the first television advertisement presented via the first STB was a targeted advertisement.

21. The computer system of claim 16 wherein the first television advertisement presented via the first STB was a non-targeted advertisement.

22. The computer system of claim 16 further comprising automatically recording in the first user profile, indicia of user interaction behavior with respect to the first television advertisement presented via the first STB.

23. The computer system of claim 16 wherein the first STB contains a television tuner.

24. The computer system of claim 16 wherein the first STB is also coupled to cable television transmission infrastructure.

25. The computer system of claim 16 wherein the first television advertisement presented via the first STB was transmitted via cable.

26. The computer system of claim 16 wherein the first STB is physically integrated with the respective television display.

27. The computer system of claim 16 wherein the computer program observes presentation of the first television advertisement with permission of a user of the first STB.

28. The computer system of claim 16 : (a) wherein the first online user interface device comprises a mobile device, and (b) further comprising maintaining the association during online activity of the first online user interface device when the mobile device is connected to the Internet other than through the common local area network.

29. The computer system of claim 17 wherein:

(a) the computer program observes presentation of the first television advertisement with permission of a user of the first STB; and

(b) the first television advertisement presented via the first STB was a non-targeted advertisement and was transmitted via cable.

30. The computer system of claim 28 wherein the first online access identifier comprises a cookie.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 27, 2025
From: SHKEDI, ROY; SHLOMO, RONEN
To: ALMONDNET, INC
Reel/Frame 070022/0228 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 27, 2025
From: ALMONDNET, INC
To: INTENT IQ, LLC
Reel/Frame 070022/0247 →
LICENSE Recorded Jan 27, 2025
From: INTENT IQ LLC
To: ALMONDNET, INC
Reel/Frame 070022/0278 →
Continuity (7)
Continuation 18384835 · Oct 27, 2023
Continuation 17401078 · Aug 12, 2021
Continuation 16435051 · Jun 7, 2019
Division 14089645 · Nov 25, 2013
Continuation 12981925 · Dec 30, 2010
Continuation 11968117 · Dec 31, 2007
Related Publication 20250142177A1 · May 1, 2025
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