Granted Patent B2

US 12,541,763 · App. 18/823,378 · Granted Feb 3, 2026

Inventors: Christopher Andon (Portland, OR); Hien Tommy Pham (Beaverton, OR); David S. Nay (Novi, MI)

Assignee: NIKE, Inc.

G06Q20/401G06Q20/3825G06Q30/0277G06T11/001G06T11/60G06Q2220/00

Abstract

Claims (42)

1 . A method for dynamically modifying a multi-layer digital asset in a digital environment, comprising:

retrieving, from a digital blockchain ledger, data associated with a primary non-fungible token (NFT) representing a primary digital asset;

retrieving, from the digital blockchain ledger, data associated with a sub-asset NFT;

monitoring a location of a user;

determining that the user has crossed a predefined geofence boundary;

in response to determining that the user has crossed the predefined geofence boundary, modifying the primary digital asset by incorporating visual elements from the sub-asset NFT; and

displaying the modified primary digital asset within the digital environment.

2 . The method of claim 1 , wherein the digital environment is an augmented reality environment.

3 . The method of claim 1 , wherein the digital environment is a virtual reality environment.

4 . The method of claim 1 , wherein the primary digital asset is an article of virtual apparel or equipment associated with the user or an avatar of the user in the digital environment.

5 . The method of claim 1 , wherein the sub-asset NFT represents advertising indicia.

6 . The method of claim 1 , wherein the sub-asset NFT represents a visual effect to be applied to the primary digital asset.

7 . The method of claim 6 , wherein the visual effect comprises a partially transparent overlay.

8 . The method of claim 1 , wherein the predefined geofence boundary corresponds to a real-world location.

9 . The method of claim 1 , wherein the predefined geofence boundary corresponds to a virtual location within the digital environment.

10 . The method of claim 1 , further comprising:

monitoring the user's location relative to the predefined geofence boundary; and

reverting the primary digital asset to its original state when the user crosses the predefined geofence boundary to exit the geofenced area.

11 . The method of claim 1 , wherein modifying the primary digital asset comprises altering performance characteristics of the primary digital asset within the digital environment.

12 . The method of claim 1 , further comprising:

receiving, from a blockchain oracle, verification that the user has crossed the predefined geofence boundary.

13 . The method of claim 1 , wherein the sub-asset NFT is selected from a marketplace of available sub-asset NFTs based on the location of the user.

14 . A method for dynamically modifying multi-layer digital assets in a digital environment, comprising:

retrieving, from a digital blockchain ledger, data associated with a primary non-fungible token (NFT) representing a primary digital asset;

retrieving, from the digital blockchain ledger, data associated with multiple sub-asset NFTs;

receiving location data of a user;

determining, based on the location data, that the user has crossed a predefined geofence boundary;

selecting a sub-asset NFT from the multiple sub-asset NFTs based on a characteristic of the predefined geofence boundary and/or a characteristic of the user;

in response to determining that the user has crossed the predefined geofence boundary, modifying the primary digital asset by incorporating visual elements from the selected sub-asset NFT; and

displaying the modified primary digital asset within the digital environment.

15 . The method of claim 14 , further comprising:

receiving updated location data of the user;

determining, based on the updated location data, that the user has exited the predefined geofence boundary; and

reverting the primary digital asset to its original state in response to determining that the user has exited the predefined geofence boundary; and

wherein selecting the sub-asset NFT comprises:

analyzing metadata associated with each of the multiple sub-asset NFTs;

comparing the metadata with predefined criteria associated with the geofence boundary or the user; and

selecting the sub-asset NFT based on the comparison.

16 . The method of claim 14 , wherein the digital environment is an augmented reality environment, and wherein displaying the modified primary digital asset comprises:

receiving real-world image data from a device associated with the user;

combining the modified primary digital asset with the real-world image data to generate augmented reality display data; and

transmitting the augmented reality display data to the device associated with the user.

Assignments (3)

Continuity (5)

References Cited (11)