Dynamic media interleaving

1. A method for interleaving preferred location specific content into broadcast content, the method comprising:

providing a location of the client device to the source of preferred location specific content;

receiving broadcast content in the client device;

receiving preferred location specific content in the client device at a wireless network address;

identifying insertion points for preferred location specific content within the broadcast content;

inserting preferred location specific content into broadcast content at the identified insertion points; and

providing user preferences to the source of preferred location specific content;

wherein user preferences are represented by user preference records comprising data elements describing user preferences.

2. The method of claim 1 further comprising providing to a source of preferred location specific content the wireless network address for the client device.

3. The method of claim 1 wherein the data elements describing user preferences include priority.

4. The method of claim 1 further comprising receiving in the mobile client device a broadcast schedule for the broadcast content, wherein:

the broadcast schedule contains identifications of insertion points for preferred location specific content within the broadcast content; and

identifying insertion points for preferred location specific content within the broadcast content includes reading identifications of insertion points from within the broadcast schedule.

5. The method of claim 1 further comprising selecting, in the mobile client device, preferred location specific content for insertion into broadcast content.

6. The method of claim 5 wherein selecting preferred location specific content is carried out in dependence upon duration, relevant date range, and relevant time range, and also in dependence upon priority.

7. A system for interleaving preferred location specific content into broadcast content, the system comprising:

means for providing a location of the client device to the source of preferred location specific content;

means for receiving broadcast content in the client device;

means for receiving preferred location specific content in the client device at a wireless network address;

means for identifying insertion points for preferred location specific content within the broadcast content;

means for inserting preferred location specific content into broadcast content at the identified insertion points; and

means for providing user preferences to the source of preferred location specific content wherein user preferences are represented by user preference records comprising data elements describing user preferences.

8. The system of claim 7 further comprising means for providing to a source of preferred location specific content the wireless network address for the client device.

9. The system of claim 7 wherein the data elements describing user preferences include priority.

10. The system of claim 7 further comprising means for receiving in the mobile client device a broadcast schedule for the broadcast content, wherein:

the broadcast schedule contains identifications of insertion points for preferred location specific content within the broadcast content; and

means for identifying insertion points for preferred location specific content within the broadcast content includes means for reading identifications of insertion points from within the broadcast schedule.

11. The system of claim 7 further comprising means for selecting, in the mobile client device, preferred location specific content for insertion into broadcast content.

12. The system of claim 11 wherein means for selecting preferred location specific content functions in dependence upon duration, relevant daze range, and relevant time range, and also in dependence upon priority.

13. A computer program product for interleaving preferred location specific content into broadcast content, the computer program product comprising:

a recording medium;

means, recorded on the recording medium, for providing a location of the client device to the source of preferred location specific content;

means, recorded on the recording medium, for receiving broadcast content in the client device;

means, recorded on the recording medium, for receiving preferred location specific content in the client device at a wireless network address;

means, recorded on the recording medium, for identifying insertion points for preferred location specific content within the broadcast content;

means, recorded on the recording medium, for inserting preferred location specific content into broadcast content at the identified insertion points; and

means, recorded on the recording medium, for providing user preferences to the source of preferred location specific content, wherein user preferences are represented by user preference records comprising data elements describing user preferences.

14. The computer program product of claim 13 further comprising means, recorded on the recording medium, for providing to a source of preferred location specific content the wireless network address for the client device.

15. The computer program product of claim 13 wherein the data elements describing user preferences include priority.

16. The computer program product of claim 13 further comprising means, recorded on the recording medium, for receiving in the mobile client device a broadcast schedule for the broadcast content, wherein:

the broadcast schedule contains identifications of insertion points for preferred location specific content within the broadcast content; and

means, recorded on the recording medium, for identifying insertion points for preferred location specific content within the broadcast content includes means, recorded on the recording medium, for reading identifications of insertion points from within the broadcast schedule.

17. The computer program product of claim 13 further comprising means, recorded on the recording medium, for selecting, in the mobile client device, preferred location specific content for insertion into broadcast content.

18. The computer program product of claim 17 wherein the means, recorded on the recording medium, for selecting preferred location specific content functions in dependence upon duration, relevant date range, and relevant time range, and also in dependence upon priority.