Interactive multimedia smart affinity card

1. A multimedia card assembly, comprising:

a multimedia portion;

a card-shaped multimedia holder portion configured to permanently hold the multimedia portion in place so as to form a multimedia card that presents a substantially flat surface including an exposed surface of the multimedia portion; and

a substantially flat multimedia cover portion including one of a smart chip or magnetic stripe containing magnetic information, wherein the multimedia cover portion includes a plurality of openings, and the multimedia holder portion includes a plurality of protrusions that extend through the multimedia cover portion openings to releasably interconnect the multimedia holder portion with the multimedia cover portion, wherein the multimedia cover portion is configured to releasably interconnect with the multimedia holder portion such that the multimedia cover portion and the multimedia holder portion releasably cover the exposed surface of the multimedia portion in between the multimedia cover portion and the multimedia holder portion,

wherein when separated from the cover portion, the multimedia card is usable in a multimedia reader device.

2. The multimedia card assembly, according to claim 1 , wherein the multimedia portion is one of a: CD, CDR, CDRW, DVD, DVDR, DVDRW, HDDVD, HDDVDR, or a HDDVDRW.

3. The multimedia card assembly, according to claim 1 , wherein the multimedia cover portion includes a plurality of openings, and the multimedia holder portion includes a plurality of protrusions that extend through the multimedia cover portion openings to releasably interconnect the multimedia holder portion with the multimedia cover portion.

4. The multimedia card assembly according to claim 1 , wherein the multimedia portion is the thickness of a CD or DVD.

5. The multimedia card assembly according to claim 1 , wherein the multimedia holder portion includes a finger opening.

6. The multimedia card assembly according to claim 5 , wherein the multimedia portion includes a hub opening that corresponds with the finger opening.

7. The multimedia card assembly according to claim 1 , wherein the multimedia holder portion includes a recess for positively holding the multimedia portion in place.

8. The multimedia card assembly according to claim 1 , wherein the multimedia holder portion includes a first side orientation flat and an opposite side orientation flat that corresponds with a first side orientation flat and an opposite side orientation flat located on the multimedia portion so that the multimedia portion may be located in the multimedia holder portion.

9. The multimedia card assembly according to claim 1 , wherein the multimedia cover portion extends beyond the multimedia holder portion at a first side and a second side to create a first overhang and a second overhang relative to the multimedia holder portion.

10. The multimedia card assembly of claim 1 , wherein the multimedia cover portion has a thickness of about 30 mil.

11. A multimedia card assembly, comprising:

a multimedia portion;

a card-shaped holder portion configured to permanently hold the multimedia portion in place, thereby forming a multimedia card that presents a substantially flat first surface including an exposed surface of the multimedia portion; and

a card-shaped multimedia cover portion includes one of a smart chip or magnetic stripe containing magnetic information, wherein the multimedia cover portion includes a plurality of openings, and the multimedia holder portion includes a plurality of protrusions that extend through the multimedia cover portion openings to releasably interconnect the multimedia holder portion with the multimedia cover portion, wherein the multimedia cover portion, wherein the multimedia cover portion is configured to releasably interconnect with the holder portion such that the multimedia cover portion releasably covers the exposed surface of the multimedia portion when held in place by the holder portion,

wherein the multimedia cover portion has a thickness of about 30 mil, and

wherein the exposed surface of the multimedia portion is readable when the multimedia card is placed in a multimedia reader device.

12. The multimedia card assembly of claim 11 , wherein the multimedia cover portion includes a magnetic stripe containing magnetic information and a smart chip.

13. The multimedia card assembly of claim 11 , wherein the multimedia portion is one of a CD or DVD media.

14. The multimedia card assembly of claim 11 , wherein the holder portion includes a plurality of protrusions on the first surface to facilitate loading of the multimedia card in a tray-loading multimedia reader device.