Bottle

1. An apparatus comprising:

a container configured to house vodka; and

a temperature regulating mechanism attached inside the container,

wherein the temperature regulating mechanism comprises an elongated member with an approximate shape of a cylinder and comprises phase change material, the phase change material configured to allow for micro encapsulation and for a customized melt/freeze point at which the phase change material changes phase,

wherein the temperature regulating mechanism is configured to maintain the vodka at a predetermined temperature below room temperature at approximately 10 degrees Celsius and for approximately 1.5 hours throughout a forward phase change and a reverse phase change of the phase change material inside the container,

wherein the forward phase change comprises a change from a first phase to a second phase,

wherein the reverse phase change comprises a change from the second phase to the first phase,

wherein either the first phase is a liquid phase and the second phase is a solid phase or the first phase is a solid phase and the second phase is a liquid phase,

wherein the forward phase change and the reverse phase change occurs at approximately the predetermined temperature.

2. The apparatus of claim 1 , wherein the temperature regulating mechanism is rigidly attached inside the container proximate to an opening of the container.

3. The apparatus of claim 1 , wherein the temperature regulating mechanism comprises:

at least one phase change material unit, wherein each of the at least one phase change material unit comprises an enclosure configured to prevent mixing of the phase change material with the vodka; and

a sheath which surrounds the at least one phase change material unit, wherein the sheath is configured to maintain the position of the at least one phase change material unit inside the container.

4. The apparatus of claim 3 , wherein the sheath comprises at least one opening.

5. The apparatus of claim 4 , wherein the at least one opening is configured to directly expose the at least one phase change material unit to the vodka.

6. The apparatus of claim 4 , wherein the at least one opening is configured to display the appearance of the phase change material through container.

7. The apparatus of claim 6 , wherein:

the appearance of the phase change material indicates if the temperature of the vodka is at an ideal serving temperature; and

the temperature regulating mechanism is configured to maintain the vodka at approximately the ideal serving temperature.

8. The apparatus of claim 7 , wherein the ideal serving temperature is approximately 10 degrees Celsius.

9. The apparatus of claim 7 , wherein the melting point of the phase change material is approximately the ideal serving temperature of the beverage.

10. The apparatus of claim 7 , wherein the appearance of the phase change material can be discriminated by at least one of level of transparency and color of the phase change material.

11. The apparatus of claim 3 , wherein the sheath comprises insignia viewable from the outside of the container.

12. The apparatus of claim 1 , wherein the container is a bottle.