IP Library Granted Patent US 7,925,691
Granted Patent B2
US 7,925,691 · App. 11/507,297 · Granted Apr 12, 2011

System and method for facilitating ease of use of a web page user interface

Assignee: W.W. Grainger, Inc.
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Quick Facts
Patent No.
US 7,925,691
App. No.
11/507,297
Granted
Apr 12, 2011
Kind
B2
Abstract

A system and method for facilitating ease of use of a user interface which monitors usage of a Web page to discern usage patterns associated with the Web page. The discerned usage patterns associated with the Web page are then used to form a plurality of user interface types each functioning to provide to the Web page predetermined content. A user selects one of the plurality of user interface types whereupon, in response to a subsequent request from the user to view the Web page, the Web page is provided to the user with the select one of the plurality of user interface types.

Claims (16)

1. A method for facilitating ease of use of a user interface, comprising:

monitoring usage of a Web page having a plurality of predetermined content functionalities to discern usage patterns associated with each of the plurality of predetermined content functionalities of the Web page;

using the discerned usage patterns associated with each of the plurality of predetermined content functionalities of the Web page to form a plurality of different user interface types wherein each of the plurality of different user interface types is associated with a unique subset of the plurality of predetermined content functionalities of the Web page and a one of a plurality of user type categorizations;

monitoring usage by a user of a Web site including the Web page to thereby infer for the user a membership within a one of plurality of user type categorizations;

presenting to a user via a user interface element a suggestion that a user elect to have the Web page presented to the user using the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of; and

in response to the user interacting with the user interface element to thereby indicate an election to have the Web page presented to the user using the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of providing the Web page to the user with the Web page having removed therefrom all of the plurality of predetermined content functionalities excepting those of the plurality of predetermined content functionalities included within the unique subset of the plurality of predetermined content functionalities of the Web page that was associated with the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of.

2. The method as recited in claim 1 , comprising storing on a device associated with the Web server a first version of the Web page that includes a first subset of the plurality of predetermined content functionalities of the Web page determined to be appropriate for a first one of the plurality of different user interface types and a second version of the Web page that includes a second subset of the plurality of predetermined content functionalities of the Web page determined to be appropriate for a second one of the plurality of different user interface types.

3. A computer readable media in the form of a non-transitory, physically embodied memory device having embedded instructions executable by a Web server for facilitating ease of use of a user interface, the instructions performing steps comprising:

monitoring usage of a Web page having a plurality of predetermined content functionalities to discern usage patterns associated with each of the plurality of predetermined content functionalities of the Web page;

using the discerned usage patterns associated with each of the plurality of predetermined content functionalities of the Web page to form a plurality of different user interface types wherein each of the plurality of different user interface types is associated with a unique subset of the plurality of predetermined content functionalities of the Web page and a one of a plurality of user type categorizations;

monitoring usage by a user of a Web site including the Web page to thereby infer for the user a membership within a one of plurality of user type categorizations;

presenting to a user via a user interface element a suggestion that a user elect to have the Web page presented to the user using the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of; and

in response to the user interacting with the user interface element to thereby indicate an election to have the Web page presented to the user using the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of providing the Web page to the user with the Web page having removed therefrom all of the plurality of predetermined content functionalities excepting those of the plurality of predetermined content functionalities included within the unique subset of the plurality of predetermined content functionalities of the Web page that was associated with the one of the plurality of different user interface types that is associated with the one of the plurality of user type categorizations of which the user was inferred to be a member of.

4. The readable media as recited in claim 3 , wherein the instructions read from a device associated with the Web server one of a first version of the Web page pre-stored on the device where the first version of the Web page includes a first subset of the plurality of predetermined content functionalities determined to be appropriate for a first one of the plurality of different user interface types and a second version of the Web page pre-stored on the device where the second version of the Web page includes a second subset of the plurality of predetermined content functionalities determined to be appropriate for a second one of the plurality of different user interface types.

5. The readable media as recited in claim 3 , wherein the plurality of predetermined content functionalities of the Web page includes one or more content functionalities related to on-line product searching.

6. The readable media as recited in claim 3 , wherein the plurality of predetermined content functionalities of the Web page includes one or more content functionalities related to on-line product ordering.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 21, 2006
From: WESTPHAL, GEOFFRY A.
To: W.W. GRAINGER, INC.
Reel/Frame 018199/0154 →
Continuity (1)
Related Publication 20080046507A1 · Feb 21, 2008