Multi-compartment pouch

1. A multi-compartment pouch suitable for use in a laundry application comprising a water-soluble film and having at least a first and a second compartment smaller than the first compartment that is superposed over the first compartment, wherein the first compartment comprises a first composition and the second compartment comprises a second composition, characterised in that the second compartment comprises a whitening agent that exhibits a hueing efficiency of at least 5 and a wash removal value in the range of from about 30% to about 95%, as determined by the Method for Determination of Hueing Efficiency and Wash Removability,

wherein said whitening agent comprises:

(a) at least one chromophore component that comprises a thiophene colorant, and

(b) at least one polymeric component; and

wherein the whitening agent is characterized by the following structure:

wherein R 1 and R 2 can independently be selected from:

a) [(CH 2 CR′HO) x (CH 2 CR″HO) y H]

wherein R′ is CH 3 , CH 2 —O—(CH 2 CH 2 O) z H; wherein R″ is selected from the group consisting of H, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein x+y≦5; wherein y≧1; and

wherein z=0 to 5;

b) R 1 =alkyl, aryl or aryl alkyl and R 2 =[(CH 2 CR′HO) x (CH 2 CR″HO) y H]

wherein R′ CH 3 , CH 2 O(CH 2 CH 2 O) z H; wherein R″ is selected from the group consisting of H, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein x+y≦10; wherein y≧1; and

wherein z=0 to 5 and;

c) R 1 ═[CH 2 CH(OR 3 )CH 2 OR 4 ] and R 2 ═[CH 2 CH(OR 3 )CH 2 OR 4 ]

wherein R 3 is selected from the group consisting of H, (CH 2 CH 2 O) z H, and mixtures thereof; and wherein z=0 to 10;

wherein R 4 is selected from the group consisting of (C 1 -C 16 )alkyl, aryl groups, and mixtures thereof; with the proviso that z in a), b), or c) is not 0.

2. The multi-compartment pouch according to claim 1 , wherein the whitening agent exhibits a hueing efficiency of at least 15 and a wash removal value in the range of from about 40% to about 85%.

3. The multi-compartment pouch according to claim 1 comprising by weight, (a) from about 5% to about 90% of a surfactant, and (b) from about 0.0001% to about 1% of the whitening agent.

4. The multi-compartment pouch according to claim 1 , wherein the whitening agent further comprises a triarylmethane blue basic dye; a triarylmethane violet basic dye; a methine blue basic dye; a methane violet basic dye; an anthraquinone blue basic dye; an anthraquinone violet basic dye; an azo dye basic blue 16, basic blue 65, basic blue 66, basic blue 67, basic blue 71, basic blue 159, basic violet 19, basic violet 35, basic violet 38, or basic violet 48; oxazine dye basic blue 3, basic blue 75, basic blue 95, basic blue 122, basic blue 124, basic blue 141, or Nile blue A; a xanthene dye basic violet 10; an alkoxylated anthraquinone polymeric colorant; alkoxylated thiophene; triphenyl methane; anthraquinones; or a mixture thereof.

5. The multi-compartment pouch according to claim 1 wherein the composition contained in the first compartment is a laundry detergent composition comprising a surfactant.

6. The multi-compartment pouch according to claim 1 wherein the composition in the first compartment comprises ingredients selected from the group consisting of surfactant, builder, solvent, chelant, polymer, pearlescent agent and mixtures thereof.

7. The multi-compartment pouch according to claim 1 , wherein the first composition is transparent or translucent or a lighter hue or tone than the second composition.