Campaign manager

1. A method comprising:

identifying, using one or more processors, a plurality of campaign activation points associated with a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers;

identifying a first advertising campaign having an associated first campaign activation point within the voice-based menu hierarchy;

identifying a second advertising campaign having an associated second campaign activation point within the voice-based menu hierarchy;

determining a campaign value associated with each of the first and second advertising campaigns;

determining an opt-in rate associated with each of the first and second advertising campaigns;

determining a likelihood that callers will reach each of the first and second campaign activation points; and

calculating a score associated with each of the first and second advertising campaigns for each of the first and second campaign activation points by multiplying together the campaign value, the opt-in rate, and the likelihood that callers will reach the associated campaign activation point.

2. A method as recited in claim 1 further comprising determining a highest score among the first and second advertising campaigns.

3. A method as recited in claim 1 wherein calculating the score associated with each of the first and second advertising campaigns is dependent on a current call location within the voice-based menu hierarchy.

4. A method as recited in claim 3 wherein determining the likelihood that callers will reach each of the first and second campaign activation points is dependent on the current call location within the voice-based menu hierarchy.

5. A method as recited in claim 1 wherein the campaign values are set by an administrator of the first and second advertising campaigns.

6. A method as recited in claim 1 wherein the opt-in rates are the predicted likelihood that a caller will opt-in to the associated advertising campaign.

7. A method as recited in claim 1 further comprising recalculating the score associated with each of the first and second advertising campaigns as a caller's location in the voice-based menu hierarchy changes.

8. A method comprising:

displaying a plurality of action blocks contained in a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers;

displaying a plurality of campaign activation points contained in the voice-based menu hierarchy, each of the campaign activation points being associated with an advertising campaign;

displaying a first advertising campaign value proximate a first campaign activation point;

displaying an opt-in rate associated with a first advertising campaign proximate the first campaign activation point;

calculating, using one or more processors, a score associated with the first advertising campaign by multiplying together the first advertising campaign value, the opt-in rate, and a percentage likelihood a caller will reach the first campaign activation point;

displaying the score associated with the first advertising campaign proximate the first campaign activation point;

displaying a second advertising campaign value proximate a second campaign activation point;

displaying a second opt-in rate associated with a second advertising campaign proximate the second campaign activation point;

calculating, using the one or more processors, a second score associated with the second advertising campaign by multiplying together the second advertising campaign value, the second opt-in rate, and a percentage likelihood a caller will reach the second campaign activation point; and

displaying the second score proximate the second campaign activation point.

9. A method as recited in claim 8 further comprising displaying an indicator identifying a current location of a caller in the voice-based menu hierarchy.

10. A method as recited in claim 8 further comprising highlighting a highest scoring campaign activation point among the first and second campaign activation points.

11. An apparatus comprising:

a memory to store data associated with a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers; and

one or more processors coupled to the memory and configured to:

identify a plurality of campaign activation points associated with the voice-based menu hierarchy;

identify a first advertising campaign having an associated first campaign activation point within the voice-based menu hierarchy;

identify a second advertising campaign having an associated second campaign activation point within the voice-based menu hierarchy;

determine a campaign value associated with each of the first and second advertising campaigns;

determine an opt-in rate associated with each of the first and second advertising campaigns;

determine a likelihood that callers will reach each of the first and second campaign activation points; and

calculate a score associated with each of the first and second advertising campaigns for each of the first and second campaign activation points by multiplying together the campaign value, the opt-in rate, and the likelihood that callers will reach the associated campaign activation point.

12. An apparatus as recited in claim 11 further comprising displaying the score associated with the first advertising campaign proximate the first campaign activation point.

13. An apparatus as recited in claim 11 further comprising:

displaying the score associated with the first advertising campaign proximate the first campaign activation point; and

displaying the score associated with the second advertising campaign proximate the second campaign activation point.

14. An apparatus as recited in claim 11 wherein the score associated with each of the first and second advertising campaigns is calculated based on a caller's current location in the voice-based menu hierarchy.