Method of rewarding the viewing of advertisements based on eye-gaze patterns
View Patent ↗Users are rewarded for viewer interaction (based on tracked eye-gaze patterns) with Internet advertisements rendered on a display (such as a computer display), wherein the reward is computed based on the visual activity of the viewer. Payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement. Examples of reward computations include, but are not limited to, computing payments based on: the level of viewer interaction with the rendered advertisements, the amount/proportion of content interacted with by the viewer, the value of the text interacted with by the viewer. In one example, rewards are based on a combination of previously recorded viewer interests and computed payments based on user interaction.
1. A method of paying users for viewing advertisements comprising:
(a) determining, by a processor, viewer interaction with content of rendered advertisements based on eye-gaze patterns, said gaze patterns comprising any of the following: non-reading gaze, skimming gaze, or reading gaze, said determination of viewer interaction based on accumulated numerical evidence of eye movement in both X and Y directions, said numerical evidence independent of gaze time and factoring both incremental and decremental values;
(b) recording, in a storage, viewer interests based on determination in (a) when said accumulated numerical evidence crosses a threshold;
(c) computing payments based on viewer activity, and
(d) disbursing payments based on said computed payments.
2. A method of paying users for viewing advertisements, as per claim 1 , wherein said advertisements are distributed via any of the following networks: a local area network (LAN), a wide area network (WAN), the Internet, or a wireless network.
3. A method of paying users for viewing advertisements, as per claim 1 , wherein said advertisements are displayed on an electronic display.
4. A method of paying users for viewing advertisements, as per claim 1 , wherein said payments comprises monetary payments.
5. A method of paying users for viewing advertisements, as per claim 1 , wherein said payments are computed in (c) based on any of the following: level of viewer interaction with said rendered advertisements, amount of content interacted with by the viewer, and the value of the text interacted with by the viewer.
6. A method of paying users for viewing advertisements, as per claim 5 , wherein said level of viewer interaction comprises determining if said viewer is reading, skimming, or scanning said rendered content of said advertisement.
7. A method of paying users for viewing advertisements, as per claim 1 , wherein said payments are computed based on both said viewer activity and previously recorded viewer interests.
8. A method of paying users for viewing advertisements, as per claim 7 , wherein said previously recorded viewer interests are received over a network from a remote database.
9. A method of paying users for viewing advertisements, as per claim 8 , wherein said recorded viewer interests are transferred to be stored in said remote database over said network.
10. A method of paying users for viewing advertisements, as per claim 9 , wherein said network is any of the following: local area network (LAN), wide area network (WAN), wireless network, or the Internet.
11. A method of paying users for viewing advertisements, as per claim 1 , wherein said payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement.
12. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, said method comprising:
(a) determining, by a processor, varying levels of viewer interaction with content of advertisements rendered over the Internet, said varying levels comprising at least: non-reading gaze, skimming gaze, or reading gaze, said determination of varying levels of viewer interaction based on an accumulated numerical evidence of eye movement in both the X and Y directions, said numerical evidence independent of gaze time and factoring both incremental and decremental values;
(b) recording, in a storage, viewer interests based on determination in (a) when said accumulated numerical evidence crosses a threshold;
(c) computing payments for viewing advertisements based on said determined level of viewer interaction, and
(d) disbursing payments based on said computed payments in (c).
13. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 12 , wherein said recorded viewer interests are transferred to be stored in a remote database over a network.
14. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 13 , wherein, in addition to said determined level of viewer interaction, said payments are computed based on previously recorded viewer interests stored in said remote database.
15. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 12 , wherein said payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement.
16. A method to reward users for viewing Internet advertisements rendered in a display comprising:
(a) determining, by a processor, amount or proportion of content interacted with by a viewer, said content associated with rendered advertisements and said determination based on tracking eye-gaze patterns, said determination based on an accumulated numerical evidence of eye movement in both the X and Y directions, said numerical evidence independent of gaze time and factoring both incremental and decremental values;
(b) recording, in a storage, viewer interests in said rendered content of said advertisements based on said determination in (a) when said accumulated numerical evidence crosses a threshold;
(c) computing payments for viewing advertisements based on amount or proportion of content interacted with in (a), and
(d) disbursing payments based on said computed payments in (c).
17. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 16 , wherein said recorded viewer interests are transferred to be stored in a remote database over a network.
18. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 17 , wherein, in addition to said amount or proportion of content interacted with, said payments are computed based on previously recorded viewer interests stored in said remote database.
19. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 18 , wherein said network is any of the following: local area network (LAN), wide area network (WAN), wireless network, or the Internet.
20. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 16 , wherein said payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement.