Mobile content tracking platform apparatuses and systems

1. A mobile content tracking and analyzing system, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for:

obtaining a user mobile device identifier;

monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;

retrieving a first data message from the monitored data traffic;

determining a first data content type of the first data message includes a media channel selection indication;

retrieving a second data message from the monitored data traffic;

determining a second data content type of the second data message includes audience atmospherics data

analyzing the audience atmospherics data to identify audience watching environment background noise;

determining user media content exposure information based on the media channel selection indication and the analysis of the audience atmospherics data; and

generating a user media content exposure report.

2. The system of claim 1 , wherein the user mobile device identifier comprises a hardware identifier.

3. The system of claim 1 , wherein the user mobile device identifier comprises a physical address.

4. The system of claim 1 , wherein the data traffic is obtained via a mobile application instantiated on the user mobile device.

5. The system of claim 1 , wherein the monitoring data traffic is obtained via a mobile meter.

6. The system of claim 1 , wherein the determine a first data content type of the data traffic comprises extracting a data type filed value from a data event message.

7. The system of claim 1 , wherein the data content type comprises any of: a URL link, application information, media usage data, survey response data, and social data.

8. The system of claim 1 , wherein the determining user media content exposure information comprises: determining the monitored data traffic comprises a URL link; and determining the URL link includes an advertisement.

9. The system of claim 8 , wherein the determining user media content exposure information further comprises:

determining a classification of the advertisement;

obtaining identifying information of the advertisement; and

storing the identifying information with the user as advertisement exposure information.

10. The system of claim 1 , wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises application information;

determining device application inventory; and

obtaining application group sharing information.

11. The system of claim 10 , wherein the application group sharing information comprises a list of social connections.

12. The system of claim 1 , wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises media usage information; and

determining a media title.

13. The system of claim 1 , wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises social content; and

processing the social content to extract user impression indication.

14. The system of claim 13 , wherein the user impression indication is related to a product name.

15. The system of claim 1 , wherein the data traffic is monitored at a proxy server.

16. The system of claim 1 , wherein the monitored data traffic further comprises any of:

TV channel changing events, mobile advertising data, mobile application usage data, social media profile, social media comments, and website visits.

17. The system of claim 1 , wherein the user media content exposure statistics data comprises any of user brand impression measures.

18. The system of claim 17 , wherein the user brand impression measures comprises a list of top mentioned brands.

19. A mobile content tracking and analyzing processor-implemented non-transitory storage medium storing processor-executable instructions to:

obtain a user mobile device identifier;

monitor data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;

retrieve a first data message from the monitored data traffic;

determine a first data content type of the first data message includes a media channel selection indication;

retrieve a second data message from the monitored data traffic;

determine a second data content type of the second data message includes audience atmospherics data

analyze the audience atmospherics data to identify audience watching environment background noise;

determine user media content exposure information from based on the media channel selection indication and the analysis of the audience atmospherics data; and

generate a user media content exposure report.

20. A mobile content tracking and analyzing system, comprising:

means for obtaining a user mobile device identifier;

means for monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking proxy server;

means for retrieving a first data message from the monitored data traffic;

means for determining a first data content type of the first data message includes a media channel selection indication;

means for retrieving a second data message from the monitored data traffic;

means for determining a second data content type of the second data message includes audience atmospherics data;

means for analyzing the audience atmospherics data to identify audience watching environment background noise;

means for determining user exposure to a user experienced media asset based on the media channel selection indication and the analysis of the audience atmospherics data;

means for retrieving a third data message from the monitored data traffic;

means for determining a third data content type of the third data message includes user social media content;

means for determining the user social media content indicates user exposure to the user experienced media asset; and

means for generating a user media content exposure report based on the user exposure to the user experienced media asset.