Flavor enhancement apparatus and method

1. A liquid flavor enhancement apparatus comprising:

a container adapted to hold a liquid to be consumed;

a lid for the container, the lid having a first surface facing generally away from the container and a second surface facing generally toward the container, the lid defining a consumption opening extending therethrough to allow passage of the liquid from the container through the lid during consumption of the liquid; and

an aroma pod arranged in the lid such that air inside the container is allowed to pass therethrough from the second to the first surface of the lid, the pod having a body and first and second aroma-permeable retention elements, and an aromatic material retained in the body between the first and second retention elements.

2. The apparatus of claim 1 , wherein the lid is adapted for removable connection to the container.

3. The apparatus of claim 1 , wherein the consumption opening is arranged proximate to a perimeter of the lid.

4. The apparatus of claim 3 , wherein the aroma pod is arranged approximately centrally in the lid.

5. The apparatus of claim 3 , wherein the aroma pod is removably arranged in the lid.

6. The apparatus of claim 5 , wherein the lid defines a pod well therein having an upper opening, a sidewall and a floor, at least one aroma opening being defined in the lid allowing air to pass from the container into the pod well, and the aroma pod is removably arranged in the pod well through the upper opening.

7. The apparatus of claim 6 , wherein the at least one aroma opening extends through the floor of the pod well.

8. The apparatus of claim 7 , wherein at least one aroma opening is located only in a half of the floor more distant from the consumption opening.

9. The apparatus of claim 6 , wherein there is a gap between the aroma pod and the floor of the pod well.

10. The apparatus of claim 1 , wherein the lid includes a ridge extending generally toward the container between the consumption opening and the aroma pod.

11. The apparatus of claim 1 , wherein the lid includes a ridge extending generally away from the container extending partially around the aroma pod.

12. The apparatus of claim 11 , wherein the ridge is absent in the vicinity of the consumption opening.

13. The apparatus of claim 1 , wherein at least one of the first and second aroma-permeable retention elements includes an aroma-permeable paper or fabric material.

14. The apparatus of claim 1 , wherein at least one of the first and second aroma-permeable retention elements is a retention plate with at least one hole defined therein.

15. The liquid flavor enhancement apparatus of claim 1 , wherein an uppermost portion of the aroma pod is closer to an uppermost portion of the lid than to a lowermost portion of the lid.

16. The liquid flavor enhancement apparatus of claim 1 , wherein the aroma pod is arranged in the lid such that the aromatic material will not be wetted during the consumption of the liquid.

17. A method for liquid flavor enhancement using the liquid flavor enhancement apparatus of claim 1 , the method comprising:

pouring a liquid into the container;

attaching the lid and the aroma pod, with the aromatic material being dry; and

drinking the liquid from the container through the consumption opening such that the aromatic material is not wetted.

18. The method of claim 17 , wherein drinking the liquid through the container further includes bringing a nose of the drinker proximate to the aroma pod.