Quality communicative indicia for paper towel products
A method of communicating qualities to a consumer of a paper towel product where the method involves: providing a paper towel product having one or more qualities, identifying one or more communicative elements having one or more of the same qualities of the paper towel product, selecting a first communicative element by applying one or more selective criteria to the one or more communicative elements, providing a visual representation of the paper towel product and a visual representation of the first communicative element, and using the visual representations of the paper towel product and first communicative element to provide a quality communicative indicium.
1. A paper towel product, for communicating qualities to a consumer of the paper towel product, comprising:
an absorbent paper product comprising two or more plies having a Compression Slope of from about 7 to about 30; a Basis Weight of from about 20 lbs/3000 ft 2 to about 50 lbs/3000 ft 2 ; a Wet Caliper of from about 18 mils to about 40 mils; and a Flex Modulus of from about 0.1 gf*cm 2 /cm to about 1.2 gf*cm 2 /cm;
a product packaging comprising a printed quality communicative indicium comprising a first part and a second part that are simultaneously visible on the product package and create a single communicative indicium, wherein the first part comprises a printed visual representation of the paper product and the second part comprises a printed visual representation of a sponge wherein the visual representation of said sponge is represented integrally and as a part of the visual representation of the paper product.
2. The product of claim 1 wherein the Compression Slope is from about 7 to about 25.
3. The product of claim 2 wherein the Compression Slope is from about 8 to about 20.
4. The product of claim 1 wherein the Flex Modulus is from about 0.1 gf*cm 2 /cm to about 0.3 gf*cm 2 /cm.
5. The product of claim 1 wherein the Wet Caliper is from about 19 mils to about 33 mils.
6. The product of claim 1 wherein the absorbent paper product further comprises a sheet caliper of at least about 29 mils.
7. The product of claim 1 wherein the absorbent paper product further comprises a chemical softening agent at a level of from about 0.01% to about 15% selected from the group consisting of quaternary ammonium compounds, organo-reactive polydimethyl siloxane compounds, and mixtures thereof.
8. The product of claim 1 wherein the absorbent paper product further comprises an embossment pattern and the visual representation of the paper product further comprises an embossing pattern that is visually similar to the embossment pattern on the absorbent paper product.