Method of providing augmented contents and apparatus for performing the same, method of registering augmented contents and apparatus for performing the same, system for providing targeting augmented contents

1. A method for providing augmented contents, comprising:

receiving augmented contents to be displayed in an augmented area of broadcast contents and targeting broadcast terminal apparatus information transmitting the augmented contents from a first broadcast terminal apparatus;

receiving an augmented content request requesting the augmented contents from a second broadcast terminal apparatus;

determining whether the terminal apparatus directed by a targeting broadcast terminal apparatus information coincides with the second broadcast terminal apparatus transmitting the augmented content request;

searching the augmented contents corresponding to the augmented content request; and

transmitting the augmented contents to the second broadcast terminal apparatus.

2. The method of claim 1 , wherein the targeting broadcast terminal apparatus information includes at least one of single individual broadcast terminal apparatus information, a plurality of individual broadcast terminal apparatus information, and similar terminal apparatus group category information.

3. The method of claim 1 , wherein the targeting broadcast terminal apparatus information includes any broadcast terminal apparatus information designating any broadcast terminal apparatus requesting the reception of the augmented contents.

4. The method of claim 1 , wherein the transmitting of the augmented contents to the second broadcast terminal apparatus ends before the second broadcast terminal apparatus starts to receive the broadcast contents.

5. A method for registering augmented contents, comprising:

receiving augmented metadata from a broadcast contents providing apparatus;

parsing the augmented metadata;

selecting augmented contents based on the parsed augmented metadata;

generating targeting broadcast terminal apparatus information directing a targeting broadcast terminal apparatus transmitting the augmented contents; and

transmitting the augmented contents and the targeting broadcast terminal apparatus information to an augmented contents providing apparatus.

6. The method of claim 5 , wherein the augmented metadata includes at least one of an augmented area ID, augmented area space information, augmented area time information, augmented content information, augmented content representation information, and augmented content interaction information.

7. The method of claim 6 , wherein the augmented content representation information includes at least one of a size, a font, a color, transparency, and a fade in or fade out effect displaying the augmented contents in the augmented area, and

the augmented content interaction information includes an input method of a user and event information generated by the input method.

8. The method of claim 5 , further comprising:

generating the setting metadata designating a method for representing augmented contents in the augmented area of the broadcast contents based on the augmented metadata,

wherein in the transmitting of the augmented contents and the targeting broadcast terminal apparatus information to the augmented content providing apparatus, the setting metadata is further transmitted to the augmented content providing apparatus.

9. The method of claim 8 , wherein the generating of the setting metadata includes:

outputting all the selectable augmented content representation information based on the augmented metadata;

selecting at least one of the augmented content representation information through a user interface; and

generating the setting metadata based on selected results.

10. An augmented content providing apparatus, comprising:

a receiver that receives augmented contents to be displayed in an augmented area of broadcast contents and targeting broadcast terminal apparatus information transmitting the augmented contents from a first broadcast terminal apparatus and receives an augmented content request requesting the augmented contents from a second broadcast terminal apparatus;

a storage unit that stores the augmented contents and the targeting broadcast terminal apparatus information;

a control unit that determines whether a terminal apparatus directed by the targeting broadcast terminal apparatus information coincides with a second broadcast terminal apparatus transmitting the augmented content request and searches the augmented contents corresponding to the augmented content request in the storage unit; and

a transmitting unit that transmits the augmented contents to the second broadcast terminal apparatus.

11. The augmented content providing apparatus of claim 10 , wherein the targeting broadcast terminal apparatus information includes at least one of the single individual broadcast terminal apparatus information, a plurality of individual broadcast terminal apparatus information, and similar terminal apparatus group category information.

12. The augmented content providing apparatus of claim 10 , wherein the targeting broadcast terminal apparatus information includes any broadcast terminal apparatus information designating any broadcast terminal apparatus requesting the reception of the augmented contents.

13. The augmented content providing apparatus of claim 10 , wherein the transmitting unit ends the transmission of the augmented contents before the second broadcast terminal apparatus starts the reception of the broadcast contents.

14. A broadcast terminal apparatus, comprising:

a receiving unit that receives augmented metadata from a broadcast content providing apparatus;

a control unit that parses the augmented metadata and selects the augmented contents based on the parsed augmented metadata;

a targeting broadcast apparatus terminal information generation unit that generates targeting broadcast terminal apparatus information directing a targeting broadcast terminal apparatus transmitting the augmented contents; and

a transmitting unit that transmits the augmented contents and the targeting broadcast terminal apparatus information to an augmented content providing apparatus.

15. The broadcast terminal apparatus of claim 14 , wherein the augmented metadata includes at least one of an augmented area ID, augmented area space information, augmented area time information, augmented content information, augmented content representation information, and augmented content interaction information.

16. The broadcast terminal apparatus of claim 15 , wherein the augmented content representation information includes at least one of a size, a font, a color, transparency, and a fade in or fade out effect displaying the augmented contents in the augmented area, and

the augmented content interaction information includes an input method of a user and event information generated by the input method.

17. The broadcast terminal apparatus of claim 14 , further comprising:

a setting metadata generation unit that generates the setting metadata designating a method for representing augmented contents in the augmented area of the broadcast contents based on the augmented metadata,

wherein the transmitting unit further transmits the setting metadata to the augmented content providing apparatus.

18. The broadcast terminal apparatus of claim 17 , wherein the setting metadata generation unit includes:

an output module that outputs all the selectable augmented content representation information based on the augmented metadata;

an interface module that selects at least one of the augmented content representation information through a user interface; and

a generation module that generates the setting metadata based on selected results.