IP Library Granted Patent US 9,007,193
Granted Patent B2
US 9,007,193 · App. 13/117,093 · Granted Apr 14, 2015

Method and system for rendering content on the exterior of a vehicle

Inventors: Neville Boston (San Jose, CA); Michael Jordan (San Francisco, CA)
Assignee: ReviverMX, Inc.
B60Q1/503G08G1/017G08G1/052G09F21/04
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Quick Facts
Patent No.
US 9,007,193
App. No.
13/117,093
Granted
Apr 14, 2015
Kind
B2
Abstract

One embodiment induces a display system for use on the exterior of a vehicle having a display, a vehicle speed sensor, a trigger device, and a processor coupled to the speed sensor and the trigger device. The trigger device is configured to identify a trigger event. The processor is configured to implement one of three operational modes of the display system based on the speed and state of the vehicle: a first operational mode when no trigger event is identified, the vehicle is on, and the vehicle is at a first speed; a second operational mode when no trigger event is identified and the vehicle is at a second speed different than the first speed; and a third operational mode when the trigger event is identified. The processor is further configured to render content on the display based upon the operational mode.

Claims (33)

1. A method of rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the method comprising the steps of:

providing a display configured to mount on the exterior of the vehicle;

rendering a first content on the display when the vehicle is on and at a first speed;

rendering a second content on the display when the vehicle is on and at a second speed, wherein the second speed is different than the first speed;

monitoring for a trigger event and rendering a third content on the display when the trigger event is identified;

arranging the display on the front exterior of the vehicle; and

horizontally mirroring content rendered on the display.

2. The method of claim 1 , further comprising the steps of:

monitoring the state of the vehicle;

reducing the power consumption level of the display when the vehicle transitions from the on state to the off state; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

3. The method of claim 1 , further comprising the step of modifying content rendered on the display based upon the location of the vehicle.

4. The method of claim 1 , further comprising the step of identifying the trigger event when the vehicle is substantially proximal to a particular location.

5. The method of claim 1 , further comprising the step of storing data regarding the rendering of the first content and the second content.

6. The method of claim 5 , wherein storing data comprises storing the amount of time that the first content and the second content are displayed.

7. The method of claim 1 , wherein the first content is an advertisement.

8. The method of claim 1 , further comprising the steps of:

receiving an input from a user; and

modifying content rendered on the display based upon the input.

9. The method of claim 8 , wherein the user input is identified as the trigger event.

10. The method of claim 1 , further comprising the steps of:

receiving a signal; and

identifying the signal as the trigger event.

11. The method of claim 10 , wherein the signal is generated substantially remote from the vehicle.

12. The method of claim 10 , wherein the signal is only identified as the trigger event when the vehicle is parked.

13. The method of claim 1 , wherein the trigger event is identified when the vehicle is above a particular speed.

14. A method of rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the method comprising:

providing a display configured to mount on the front exterior of the vehicle;

rendering a first content on the display when the vehicle is on and at a first speed;

rendering a second content on the display when the vehicle is on and at a second speed, wherein the second speed is different than the first speed;

monitoring for a trigger event;

rendering a third content on the display when the trigger event is identified; and

horizontally mirroring content rendered on the display.

Assignments (2)
CHANGE OF NAME Recorded Mar 26, 2014
From: SMART PLATE, INC.
To: REVIVERMX, INC.
Reel/Frame 032535/0682 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 29, 2011
From: BOSTON, NEVILLE; JORDAN, MICHAEL
To: SMART PLATE, INC.
Reel/Frame 026525/0480 →
Continuity (2)
Provisional Application 61349173 · May 27, 2010
Related Publication 20110291822A1 · Dec 1, 2011