IP Library › Granted Patent US 9,257,061
Granted Patent B2
US 9,257,061 · App. 14/213,358 · Granted Feb 9, 2016

Display devices

Inventors: William Jefferson Jurewicz (Minneapolis, MN); James Allen Squires (Big Lake, MN); Barrett David Haroldson (Golden Valley, MN); Lawrence Alexander Duarte (Centennial, CO); Jeremiah Matthew Hueske (Denver, CO); Lo Chi Kwong (Tuen Mun, HK); Shawn Roske (Minneapolis, MN); Julio Obelleiro (Brooklyn, NY); Mervin Perkins (Arvada, CO); Ryan West (Newnan, GA); Peter Revelas (Atlanta, GA); Jonathan Kirschner (Powder Springs, GA); Lisa R. Marchbanks (Atlanta, GA); Marjorie Presten (Cumming, GA); Katherine Marie Brown (Maple Grove, MN); Jeremy D. Billig (Larchmont, NY); Gregory Oren Bryant (San Luis Obispo, CA)
Assignee: The Coca-Cola Company
G09F9/00G06F3/04845G06F3/1446G06T11/60G09F9/3026G09F9/33G09F9/372G09F13/00G09F13/005G09G5/02G09G5/10H05B33/0842H05K7/00
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 9,257,061
App. No.
14/213,358
Granted
Feb 9, 2016
Kind
B2
Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims (51)

1. A display device, comprising:

a base structure;

a plurality of modules coupled to the base structure, each of the modules include a plurality of actuator assemblies, with each of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states;

a plurality of light modules coupled respective ones of the actuator assemblies; and

a controller coupled to each of the modules, the controller being programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states, wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each of the actuator assemblies.

2. The display device of claim 1 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

3. The display device of claim 2 , wherein the linear actuator includes a logic controller that is programmed to control a servo driver system, the servo driver system being configured to control a motor that moves the moving cube.

4. The display device of claim 1 , wherein the plurality of actuator assemblies are arranged in a grid pattern.

5. The display device of claim 1 , wherein the plurality of modules are arranged in a grid pattern.

6. A system for displaying content, the system comprising:

a display device including:

a base structure;

a plurality of modules coupled to the base structure, each of the modules including a plurality of actuator assemblies, with each of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states;

at least one light module coupled to each of the modules; and

a controller coupled to each of the modules, the controller being programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states; and

a computing device configured to generate content for the display device, the computing device including:

memory; and

a processing unit encoding instructions that, when executed by the processing unit, cause the processing unit to control the actuator assemblies and the light modules;

wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of the actuator assemblies and second content configured to control content displayed by the light modules, wherein the first content is a first video file that controls the motion of the actuator assemblies and the second content file is a second video file that controls the content displayed by the light modules, with the first and second content files being synchronized so that the motion matches the content.

7. The system of claim 6 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

8. The system of claim 6 , wherein the computing device is further programmed to execute a content authoring application configured to generate a three dimensional visualization of the display device.

9. The system of claim 6 , wherein the first video file includes a greyscale video.

10. The system of claim 9 , wherein the greyscale video includes black pixels that indicate a fully retracted state of an associated actuator assembly, white pixels that represent a fully extended state of the associated actuator assembly, and intermediate grey pixels that represent intermediate states of the associated actuator assembly.

11. A method for controlling a display device, the method comprising:

generating three dimensional content for controlling the display device;

converting a first portion of the three dimensional content into a first video signal for controlling motion of a plurality of actuator assemblies, with each of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states;

converting a second portion of the three dimensional content into a second signal for controlling lighting of a plurality of light modules, with at least one of the light modules being coupled to each of the actuator assemblies; and

synchronizing the first and second signals to generate a desired effect on the display device.

12. The method of claim 11 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

13. The method of claim 11 , further comprising:

displaying a three dimensional visualization of the display device; and

allowing an author to use the three dimensional visualization to generate the three dimensional content.

14. The method of claim 11 , further comprising:

displaying a three dimensional visualization of the display device;

allowing an author to use the three dimensional visualization to generate three dimensional content; and

using the three dimensional content to control the actuator assemblies and the light modules.

15. The method of claim 13 , wherein the three dimensional visualization of the display device includes displaying a simulation of the actuator assembly movement.

16. The method of claim 11 , wherein generating the three dimensional content includes selecting from a plurality of predefined movement files.

17. The method of claim 11 , wherein the first portion of the three dimensional content and the second portion of the three dimensional content include respective first and second video files.

Assignments (11)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: KIRCHNER, JONATHAN; WEST, RYAN; PRESTEN, MARJORIE
To: THE COCA-COLA COMPANY
Reel/Frame 036660/0803 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: KWONG, LO CHI
To: SECOND HARVEST ASIA LTD.
Reel/Frame 036659/0880 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: SECOND HARVEST ASIA LTD.
To: THE COCA-COLA COMPANY
Reel/Frame 036660/0247 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: MARCHBANKS, LISA R.; REVELAS, PETER
To: THE NORTH HIGHLAND COMPANY
Reel/Frame 036660/0427 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: THE NORTH HIGHLAND COMPANY
To: THE COCA-COLA COMPANY
Reel/Frame 036660/0659 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: DUARTE, LAWRENCE ALEXANDER; HUESKE, JEREMIAH MATTHEW; PERKINS, MERVIN
To: DISPLAY DEVICES INC.
Reel/Frame 036659/0528 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: DISPLAY DEVICES INC.
To: SECOND HARVEST ASIA LTD.
Reel/Frame 036659/0708 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 31, 2015
From: MCLAREN ENGINEERING GROUP, INC.
To: THE COCA-COLA COMPANY
Reel/Frame 036459/0692 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 31, 2015
From: HAROLDSON, BARRETT DAVID; JUREWICZ, WILLIAM JEFFERSON; OBELLEIRO, JULIO; ROSKE, SHAWN; SQUIRES, JAMES ALLEN; BROWN, KATHERINE MARIE
To: SPACE150, INC.
Reel/Frame 036459/0940 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 31, 2015
From: SPACE150, INC.
To: THE COCA-COLA COMPANY
Reel/Frame 036460/0200 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 13, 2015
From: BILLIG, JEREMY D.; BRYANT, GREGORY OREN
To: MCLAREN ENGINEERING GROUP, INC.
Reel/Frame 036318/0167 →
Continuity (2)
Provisional Application 61800611 · Mar 15, 2013
Related Publication 20140267457A1 · Sep 18, 2014