Computer-implemented method and system for managing keyword bidding prices
A computer-implemented method and system for managing keyword bidding prices are disclosed. An example method comprises: determining revenue parameters associated with a keyword; obtaining automatic bid controls associated with the keyword and the revenue parameters; automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and transmitting the bid value to an online service via a data network communication.
1. A computer-implemented method comprising:
determining, by at least one processor, revenue parameters associated with a keyword;
obtaining, by the at least one processor, automatic bid controls associated with the keyword and the revenue parameters;
automatically generating, by at least one processor, a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and
transmitting the bid value to an online service via a data network communication.
2. The computer-implemented method of claim 1 , wherein the online service comprises a search engine.
3. The computer-implemented method of claim 1 , wherein the automatic bid controls comprise a maximum cost per click value that can be automatically bid for the keyword.
4. The computer-implemented method of claim 1 , wherein the automatic bid controls comprise a bid increment factor.
5. The computer-implemented method of claim 1 , wherein the automatic bid controls comprise a bid increment velocity factor.
6. The computer-implemented method of claim 1 , wherein the automatic bid controls comprise a scaling factor for the revenue parameters.
7. The computer-implemented method of claim 6 , further comprising applying the scaling factor to the revenue parameters to produce a scaled revenue parameter.
8. A system comprising:
at least one processor; and
a non-transitory computer-readable medium storing executable instructions that, when executed, cause the at least one processor to perform operations comprising:
determining revenue parameters associated with a keyword;
obtaining automatic bid controls associated with the keyword and the revenue parameters;
automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and
transmitting the bid value to an online service via a data network communication.
9. The system of claim 8 , wherein the online service comprises a search engine.
10. The system of claim 8 , wherein the automatic bid controls comprise a maximum cost per click value that can be automatically bid for the keyword.
11. The system of claim 8 , wherein the automatic bid controls comprise a bid increment factor.
12. The system of claim 8 , wherein the automatic bid controls comprise a bid increment velocity factor.
13. The system of claim 8 , wherein the automatic bid controls comprise a scaling factor for the revenue parameters.
14. The system of claim 13 , wherein the operations further comprise applying the scaling factor to the revenue parameters to produce a scaled revenue parameter.
15. A non-transitory computer-readable medium storing executable instructions that, when executed, cause at least one processor to perform operations comprising:
determining revenue parameters associated with a keyword;
obtaining automatic bid controls associated with the keyword and the revenue parameters;
automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and
transmitting the bid value to an online service via a data network communication.
16. The non-transitory computer-readable medium of claim 15 , wherein the online service comprises a search engine.
17. The non-transitory computer-readable medium of claim 15 , wherein the automatic bid controls comprise a maximum cost per click value that can be automatically bid for the keyword.
18. The non-transitory computer-readable medium of claim 15 , wherein the automatic bid controls comprise a bid increment factor.
19. The non-transitory computer-readable medium of claim 15 , wherein the automatic bid controls comprise a bid increment velocity factor.
20. The non-transitory computer-readable medium of claim 15 , wherein the automatic bid controls comprise a scaling factor for the revenue parameters.