IP Library Granted Patent US 9,365,396
Granted Patent B2
US 9,365,396 · App. 14/025,412 · Granted Jun 14, 2016

Apparatus and method for performing a timed and controlled movement and positioning of an object

Inventors: Michael Benson (Memphis, TN); Gilberto Alex Merchan (Nashville, TN)
Assignee: HARD ROCK CAFE INTERNATIONAL (USA), INC.
B66C13/005A63J5/00B66C13/18B66C25/00G09F19/18G09F21/04G09F27/00
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Quick Facts
Patent No.
US 9,365,396
App. No.
14/025,412
Granted
Jun 14, 2016
Kind
B2
Abstract

A method and apparatus for lowering a display object in synchronization with a particular timing or event. The display object is lowered by a lifting apparatus. In particular, the display object is a guitar and the lifting apparatus is a crane.

Claims (32)

1. A method comprising the steps of:

attaching a display object having the shape of a musical instrument, in which the largest dimension of the display object is at least 10 feet long, to a lifting apparatus capable of lifting at least 60 tons;

capturing images using at least one recording device housed in the display object or attached to the lifting apparatus;

projecting images captured by the at least one recording device onto surrounding buildings and other structures using a projection mechanism housed within the display object;

performing a timed and controlled vertical movement and positioning of the display object while attached to the lifting apparatus at a rate synchronized with a desired timing, while allowing the display object to rotate freely before and during the time and controlled vertical movement and positioning of the display object,

wherein the display object is attached to the lifting apparatus by a cable, strap, belt, or rope.

2. The method according to claim 1 , wherein the timed and controlled vertical movement and positioning includes raising and/or lowering the display object.

3. The method according to claim 1 , further comprising illuminating the display object.

4. The method according to claim 3 , wherein the illuminating step includes illuminating elements, projection mechanisms, or screens or monitors connected to the display object.

5. The method according to claim 3 , wherein the illuminating step includes reflecting or projecting illumination or images onto surfaces of the display object.

6. The method according to claim 1 , further comprising filming by using at least one camera attached to the lifting apparatus or at an external location in proximity to the display object.

7. The method according to claim 6 , further comprising displaying on the display object images from the at least camera or the at least one recording device.

8. The method according to claim 6 , further comprising transmitting images for display at a location remote from the display object images from the at least camera or the at least one recording device.

9. The method according to claim 1 , further comprising obtaining audiovisual recording by using audiovisual recording devices housed in the display object, attached to the lifting apparatus, or at an external location in proximity to the display object.

10. The method according to claim 9 , further comprising using the audiovisual input on the display object.

11. The method according to claim 9 , further comprising transmitting the audiovisual input for use at a location remote from the display object.

12. The method according to claim 1 , further comprising creating and/or amplifying sounds or music that are synchronized to the timed and controlled movement.

13. The method according to claim 12 , wherein the sounds or music are amplified from the display object.

14. An apparatus for performing a timed and controlled vertical movement and positioning of a display object having sufficient size for visibility by spectators, the system comprising:

a display object having the shape of a musical instrument and having a largest dimension with a length of at least 10 feet;

a lifting apparatus capable of lifting at least 60 tons;

a connection that attaches the display object to the lifting apparatus such that the display object rotates freely before and during the timed and controlled vertical movement and positioning of the display object, wherein the connection is a cable strap, belt, or rope;

a synchronizing device for performing a timed and controlled vertical movement and positioning of the display object at a desired time and speed;

a recording device housed in the display object or attached to the lifting apparatus that captures images; and

a projection mechanism housed within the display object that projects images captured by the recording device onto surrounding buildings and other structures.

15. The apparatus according to claim 14 , wherein the lifting apparatus is configured to raise and/or lower the display object during the timed and controlled vertical movement and positioning.

16. The apparatus according to claim 14 , wherein the display object includes illuminating elements, surfaces upon which projections may be made, projection mechanisms, or screens or monitors for display of images, or combinations thereof.

17. The apparatus according to claim 14 , wherein the apparatus includes recording, camera, or filming elements, or combinations thereof.

18. The apparatus according to claim 17 , wherein the display object houses or supports recording, camera, or filming elements, or combinations thereof.

19. The apparatus according to claim 14 , wherein the apparatus includes devices for creating, amplifying, or playing sounds or music, or combinations thereof.

20. The apparatus according to claim 19 , wherein the devices for creating, amplifying, or playing sounds or music are housed or supported by the display object.

21. The apparatus according to claim 14 , wherein the synchronizing device synchronizes the timed and controlled vertical movement and positioning of the display object with any combination of a timing mechanism, illuminating or projecting elements, sound or music devices, or recording or filming elements.

Assignments (5)
RELEASE OF SECURITY INTEREST Recorded Aug 14, 2026
From: BANK OF AMERICA, N.A., AS COLLATERAL AGENT
To: HARD ROCK INTERNATIONAL (USA), INC. F/K/A HARD ROCK CAFE INTERNATIONAL (USA), INC.
Reel/Frame 075657/0294 →
PATENT SECURITY AGREEMENT Recorded Jan 4, 2019
From: HARD ROCK CAFE INTERNATIONAL (USA), INC.
To: BANK OF AMERICA, N.A., AS COLLATERAL AGENT
Reel/Frame 048008/0873 →
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS RECORDED AT REEL 032727, FRAME 0671 Recorded Jan 4, 2019
From: BANK OF AMERICA, N.A.
To: HARD ROCK CAFE INTERNATIONAL (USA), INC.
Reel/Frame 049341/0375 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 22, 2015
From: BENSON, MICHAEL; MERCHAN, GILBERTO ALEX
To: HARD ROCK CAFE INTERNATIONAL (USA), INC.
Reel/Frame 037351/0523 →
SECURITY INTEREST Recorded Apr 22, 2014
From: HARD ROCK CAFE INTERNATIONAL (USA), INC.
To: BANK OF AMERICA, N.A., AS COLLATERAL AGENT
Reel/Frame 032727/0671 →
Continuity (3)
Continuation 12732712 · Mar 26, 2010
Provisional Application 61164043 · Mar 27, 2009
Related Publication 20140017050A1 · Jan 16, 2014