IP Library › Granted Patent US 9,378,590
Granted Patent B2
US 9,378,590 · App. 13/868,857 · Granted Jun 28, 2016

Augmented reality auction platform

Inventors: Kyungsuk David Lee (Bellevue, WA); Alexandru Balan (Redmond, WA); Mark J. Finocchio (Redmond, WA)
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
G06T19/006G03H1/0005G06Q30/00G09G3/003G09G2340/12G09G2340/14G09G2354/00
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Quick Facts
Patent No.
US 9,378,590
App. No.
13/868,857
Filed
Apr 23, 2013
Granted
Jun 28, 2016
Kind
B2
Examiner
WU, CHONG
Art Unit
2613
USPC
345/633
Abstract

An augmented reality submission includes a hologram to virtually augment a world space object and a compensation offer for presenting the hologram to a viewer of the world space object. The augmented reality submission is selected as a winning submission if the submission satisfies a selection criteria.

Claims (34)

1. A computer method of auctioning world space for virtual augmentation, comprising:

receiving, from an owner, an augmented reality submission including a hologram to virtually augment a world space object and a compensation offer for presenting the hologram to a viewer of the world space object;

selecting the augmented reality submission from the owner as a winning augmented reality submission if the augmented reality submission including the compensation offer satisfies a selection criteria; and

billing the owner based on the compensation offer and reported consumption of the hologram at an augmented reality device.

2. The method of claim 1 , where the world space object is one of a plurality of eligible world space objects, and where the augmented reality submission includes an indication of the world space object selected from a menu of the eligible world space objects.

3. The method of claim 1 , further comprising presenting a virtual model of a real world, the virtual model including a virtual simulation of the world space object, where the augmented reality submission includes an indication of the world space object found with a placement tool for fitting the hologram to the virtual simulation.

4. The method of claim 1 , where the world space object is one of a plurality of eligible world space objects, and where the method further comprises selecting the world space object based on one or more filters included with the augmented reality submission.

5. The method of claim 1 , where the world space object is one of a portion of a real world object at a fixed real world location or a real world space that is fixed relative to an augmented reality device.

6. The method of claim 1 , where the hologram is one of a 2D image, a 2D animation, a 3D image, or a 3D animation.

7. The method of claim 1 , where the augmented reality submission satisfies the selection criteria if the compensation offer is greater than all other compensation offers for causing other holograms to be presented to a viewer of the world space object.

8. The method of claim 1 , where the augmented reality submission further includes time parameters for presenting the hologram to a viewer and the augmented reality submission satisfies the selection criteria if the compensation offer is greater than all other compensation offers for causing other holograms to be presented to the viewer of the world space object within the time parameters.

9. The method of claim 1 , where the augmented reality submission further includes viewing parameters for presenting the hologram to a viewer and the augmented reality submission satisfies the selection criteria if the compensation offer is greater than all other compensation offers for causing other holograms to be presented to the viewer of the world space object in accordance with the viewing parameters.

10. The method of claim 1 , where the augmented reality submission further includes audience parameters and the submission satisfies the selection criteria if the compensation offer is greater than all other compensation offers for causing other holograms to be presented to viewers in accordance with the audience parameters.

11. The method of claim 1 , where the selection criteria include one or more abuse parameters, and where the augmented reality submission satisfies the selection criteria only if none of the one or more abuse parameters are violated by the augmented reality submission.

12. The method of claim 1 , where the selection criteria includes an abuse threshold, and where the augmented reality submission satisfies the selection criteria only if the augmented reality submission does not exceed the abuse threshold.

13. A computer method of selectively delivering auctioned virtual augmentations of a world space, the method comprising:

acknowledging a world space object in a field of view of an augmented reality device;

identifying a winning augmented reality submission for the world space object based on the winning augmented reality submission including a compensation offer satisfying a selection criteria, the winning augmented reality submission including a hologram to virtually augment the world space object, and the compensation offer for virtually augmenting the world space object with the hologram;

providing the hologram from the winning augmented reality submission to the augmented reality device;

receiving consumption information indicating hologram utilization; and

billing an owner of the winning augmented reality submission according to a compensation offer based on the consumption information.

14. The method of claim 13 , wherein the compensation offer includes one or more of a pay-per-view model, a pay-per-interaction model, and a pay-per-viewing time model.

15. The method of claim 13 , where identifying the winning augmented reality submission includes selecting an augmented reality submission that satisfies selection criteria including time parameters, viewing parameters, and audience parameters.

16. The method of claim 15 , where the selection criteria further includes one or more abuse parameters, and where the augmented reality submission satisfies the selection criteria only if none of the one or more abuse parameters are violated by the augmented reality submission.

17. The method of claim 13 , where the world space object is one of a portion of a real world object at a fixed real world location or a real world space that is fixed relative to an augmented reality device, and where the hologram is one of a 2D image, a 2D animation, a 3D image, or a 3D animation.

18. An augmented reality auction system, comprising:

one or more logic machines; and

one or more storage machines holding instructions executable by the one or more logic machines to:

receive a plurality of augmented reality submissions, each augmented reality submission including a hologram to virtually augment a world space object and a compensation offer for presenting the hologram to a viewer of the world space object;

acknowledge the world space object in a field of view of an augmented reality device;

identify a winning augmented reality submission for the world space object, the winning augmented reality submission satisfying a selection criteria;

provide the hologram from the winning augmented reality submission to the augmented reality device;

report consumption information indicating hologram utilization; and

billing an owner of the winning augmented reality submission according to a compensation offer based on the consumption information.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 17, 2015
From: LEE, KYUNGSUK DAVID; BALAN, ALEXANDRU; FINOCCHIO, MARK J.
To: MICROSOFT CORPORATION
Reel/Frame 036592/0731 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 9, 2015
From: MICROSOFT CORPORATION
To: MICROSOFT TECHNOLOGY LICENSING, LLC
Reel/Frame 039025/0454 →
Continuity (1)
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