Social marketplace affiliate administration
A method and system are disclosed for managing social commerce within a social media environment. Social commerce activity data corresponding to social commerce storefronts associated with various affiliates is processed to generate social commerce analysis data associated with a merchant's products. The social commerce analysis data is then processed to generate recommendations, which are then provided to the various affiliates. The recommendations are then provided to users of a social media environment to incent additional social commerce activity.
1. A computer-implementable method executing on a hardware processor for automating the administration of social commerce within a social media environment, comprising:
processing social commerce activity data within the social media environment corresponding to a plurality of social commerce sites to generate social commerce analysis data, the plurality of social commerce sites comprising respective social commerce storefronts embedded within respective social media sites, the plurality of social commerce sites associated with a provider of a set of available products and further associated with a corresponding plurality of affiliates of the provider of a set of available products, each social commerce storefront comprising a catalog of at least some of the set of purchasable products, the social media site comprising social commerce content associated with the at least some of the set of purchasable products, the plurality of affiliates of the provider participating in an affiliate network, the affiliate network allowing participation in an affiliate program, the processing social commerce activity executing on the hardware processor;
processing the social commerce analysis data to generate social commerce recommendation data, the processing social commerce analysis data executing on the hardware processor; and
providing the social commerce recommendation data to the corresponding plurality of affiliates, the providing the social commerce recommendation data executing on the hardware processor; and wherein
the social media environment comprises a social network management module, the social network management module managing linkages between the social media environment and the plurality of social commerce sites; and,
each respective social commerce storefront comprises a respective affiliate storefront management module executing on a respective hardware processor, each respective affiliate storefront management module managing the respective social commerce storefront, the managing comprising receiving the social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data within the respective social commerce storefront to enable users to purchase the product associated with the social commerce recommendation data.
2. The method of claim 1 , wherein the social commerce analysis data comprises product purchase data corresponding to the purchase of a first set of purchasable products by a user associated with the affiliate, the first set of purchasable products comprising a subset of the set of available products.
3. The method of claim 2 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
4. The method of claim 1 , wherein the social commerce analysis data comprises search term data used by a user associated with the affiliate, the search term data associated with a first set of purchasable products purchased by the user, the first set of purchasable products comprising a subset of the set of available products.
5. The method of claim 4 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
6. The method of claim 1 , wherein the social commerce recommendation data is provided to the user and comprises a promotional offer.
7. A system comprising:
a processor;
a data bus coupled to the processor; and
a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
processing social commerce activity data within a social media environment corresponding to a plurality of social commerce sites to generate social commerce analysis data, the plurality of social commerce sites comprising respective social commerce storefronts embedded within respective social media sites, the plurality of social commerce sites associated with a provider of a set of available products and further associated with a corresponding plurality of affiliates of the provider of a set of available products, each social commerce storefront comprising a catalog of at least some of the set of purchasable products, the social media site comprising social commerce content associated with the at least some of the set of purchasable products, the plurality of affiliates of the provider participating in an affiliate network, the affiliate network allowing participation in an affiliate program, the processing social commerce activity executing on the hardware processor;
processing the social commerce analysis data to generate social commerce recommendation data; and
providing the social commerce recommendation data to the corresponding plurality of affiliates; and wherein
the social media environment comprises a social network management module, the social network management module managing linkages between the social media environment and the plurality of social commerce sites; and,
each respective social commerce storefront comprises a respective affiliate storefront management module executing on a respective hardware processor, each respective affiliate storefront management module managing the respective social commerce storefront, the managing comprising receiving the social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data within the respective social commerce storefront to enable users to purchase the product associated with the social commerce recommendation data.
8. The system of claim 7 , wherein the social commerce analysis data comprises product purchase data corresponding to the purchase of a first set of purchasable products by a user associated with the affiliate, the first set of purchasable products comprising a subset of the set of available products.
9. The system of claim 8 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
10. The system of claim 7 , wherein the social commerce analysis data comprises search term data used by a user associated with the affiliate, the search term data associated with a first set of purchasable products purchased by the user, the first set of purchasable products comprising a subset of the set of available products.
11. The system of claim 10 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
12. The system of claim 7 , wherein the social commerce recommendation data is provided to the user and comprises a promotional offer.
13. A non-transitory computer-usable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
processing social commerce activity data within a social media environment corresponding to a plurality of social commerce sites to generate social commerce analysis data, the plurality of social commerce sites comprising respective social commerce storefronts embedded within respective social media sites, the plurality of social commerce sites associated with a provider of a set of available products and further associated with a corresponding plurality of affiliates of the provider of a set of available products, each social commerce storefront comprising a catalog of at least some of the set of purchasable products, the social media site comprising social commerce content associated with the at least some of the set of purchasable products, the plurality of affiliates of the provider participating in an affiliate network, the affiliate network allowing participation in an affiliate program;
processing the social commerce analysis data to generate social commerce recommendation data; and
providing the social commerce recommendation data to the corresponding plurality of affiliates; and wherein
the social media environment comprises a social network management module, the social network management module managing linkages between the social media environment and the plurality of social commerce sites; and,
each respective social commerce storefront comprises a respective affiliate storefront management module executing on a respective hardware processor, each respective affiliate storefront management module managing the respective social commerce storefront, the managing comprising receiving the social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data within the respective social commerce storefront to enable users to purchase the product associated with the social commerce recommendation data.
14. The computer usable medium of claim 13 , wherein the social commerce analysis data comprises product purchase data corresponding to the purchase of a first set of purchasable products by a user associated with the affiliate, the first set of purchasable products comprising a subset of the set of available products.
15. The computer usable medium of claim 14 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
16. The computer usable medium of claim 13 , wherein the social commerce analysis data comprises search term data used by a user associated with the affiliate, the search term data associated with a first set of purchasable products purchased by the user, the first set of purchasable products comprising a subset of the set of available products.
17. The computer usable medium of claim 16 , wherein the social commerce recommendation data is provided to the user and comprises a recommendation for a second set of purchasable products.
18. The computer usable medium of claim 13 , wherein the social commerce recommendation data is provided to the user and comprises a promotional offer.
19. The computer usable medium of claim 13 , wherein the computer executable instructions are deployable to a client computer from a server at a remote location.
20. The computer usable medium of claim 13 , wherein the computer executable instructions are provided by a service provider to a customer on an on-demand basis.