Virtualized magnetic player card

1. A method of operating a player tracking system, the method comprising:

(a) receiving at the player tracking system, from a mobile device:

(i) a virtual player tracking card identifier, and

(ii) a virtual player tracking card password;

(b) causing the player tracking system to authenticate the virtual player tracking card identifier and the virtual player tracking card password received from the mobile device;

(c) after a gaming machine in a gaming network receives a player input of a virtual player tracking card personal identification number, receiving at the player tracking system the virtual player tracking card personal identification number from the gaming machine;

(d) causing the player tracking system to identifying the gaming machine that transmitted the virtual player tracking card personal identification number to the player tracking system; and

(e) crediting an account associated with the authenticated virtual player tracking card identifier and the personal identification number based on an amount of game play on the gaming machine which is tracked by the player tracking system.

2. The method of claim 1 , wherein the virtual player tracking card identifier and the virtual player tracking card password are received from the mobile device via a system application server in the gaming network.

3. The method of claim 2 , which includes: transmitting an authentication message to the system application server for transmission to the mobile device.

4. The method of claim 1 , which includes:

generating the virtual player tracking card personal identification number; and

associating the personal identification number with the virtual player tracking identifier.

5. The method of claim 1 , which includes providing a virtual player tracking card application in an application marketplace.

6. The method of claim 1 , which includes receiving a proposed personal identification number from a player when the player is registering for the virtual player tracking card.

7. The method of claim 1 , which includes receiving a biometric property of a player.

8. A player tracking server comprising:

a communication interface; and

a processor configured to:

(a) receive, from a mobile device and via the communication interface:

(i) a virtual player tracking card identifier, and

(ii) a virtual player tracking card password;

(b) authenticate the virtual player tracking card identifier and the virtual player tracking card password;

(c) after a gaming machine in a gaming network receives a player input of a virtual player tracking card personal identification number, receive, via the communication interface, the virtual player tracking card personal identification number from the gaming machine;

(d) identify the gaming machine that transmitted the virtual player tracking card personal identification number; and

(e) credit an account associated with the authenticated virtual player tracking card identifier and the personal identification number based on an amount of tracked game play on the gaming machine.

9. The player tracking server as recited in claim 8 , wherein the virtual player tracking card identifier and the virtual player tracking card password are received from the mobile device via a system application server in the gaming network.

10. The player tracking server as recited in claim 9 , wherein the processor is configured to transmit, via the communication interface, an authentication message to the system application server for transmission to the mobile device.

11. The player tracking server as recited in claim 8 , wherein the processor is configured to:

generate the virtual player tracking card personal identification number; and

associate the personal identification number with the virtual player tracking identifier.

12. The player tracking server as recited in claim 8 , wherein the processor is configured to provide a virtual player tracking card application in an application marketplace.

13. The player tracking server as recited in claim 8 , wherein the processor is configured to receive, via the communication interface, a proposed personal identification number from a player when the player is registering for the virtual player tracking card.

14. The player tracking server as recited in claim 8 , wherein the processor is configured to receive, via the communication interface, a biometric property of a player.

15. A gaming system, comprising:

a system application server; and

a player tracking server including:

a communication interface, communicatively coupled, over a network, with the system application server, and

a processor being configured to:

(a) receive, from a mobile device and via the communication interface:

(i) a virtual player tracking card identifier, and

(ii) a virtual player tracking card password from the system application server;

(b) authenticate the virtual player tracking card identifier and the virtual player tracking card password;

(c) after a gaming machine receives a player input of a virtual player tracking card personal identification number, receive, via the communication interface, the virtual player tracking card personal identification number from the gaming machine;

(d) identify the gaming machine that transmitted the virtual player tracking card personal identification number; and

(e) credit an account associated with the authenticated virtual player tracking card identifier and the personal identification number based on an amount of tracked game play on the gaming machine.

16. The gaming system as recited in claim 15 , wherein the processor is configured to transmit, via the communication interface, an authentication message to the system application server for transmission to the mobile device.

17. The gaming system as recited in claim 15 , wherein the processor is configured to:

generate the virtual player tracking card personal identification number; and

associate the personal identification number with the virtual player tracking card identifier.

18. The gaming system as recited in claim 15 , wherein the processor is configured to provide a virtual player tracking card application in an application marketplace.

19. The gaming system as recited in claim 15 , wherein the processor is configured to receive, via the communication interface, a proposed personal identification number from a player when the player is registering for the virtual player tracking card.

20. The gaming system as recited in claim 15 , wherein the processor is configured to receive, via the communication interface, a biometric property of a player.