IP Library › Granted Patent US 9,640,118
Granted Patent B2
US 9,640,118 · App. 14/996,049 · Granted May 2, 2017

Display devices

Inventors: William Jefferson Jurewicz (Minneapolis, MN); James Allen Squires (Big Lake, MN); Barrett David Haroldson (Golden Valley, MN); Lawrence Alexander Duarte (Centennial, CO); Jeremiah Matthew Hueske (Denver, CO); Lo Chi Kwong (Hong Kong, CN); Shawn Roske (Minneapolis, MN); Julio Obelleiro (Brooklyn, NY); Mervin Perkins (Arvada, CO); Ryan West (Newnan, GA); Peter Revelas (Atlanta, GA); Jonathan Kirschner (Powder Springs, GA); Lisa R. Marchbanks (Atlanta, GA); Marjorie Presten (Cumming, GA); Katherine Marie Brown (Maple Grove, MN); Jeremy D. Billig (Larchmont, NY); Gregory Oren Bryant (San Luis Obispo, CA)
Assignee: The Coca-Cola Company
G09G3/3433G06F3/04845G06F3/1446G06T3/0093G06T11/60G06T19/00G09F9/00G09F9/3026G09F9/33G09F9/372G09F13/00G09F13/005G09G3/3648G09G5/02G09G5/10H05B33/0842H05K7/00G09G2300/026G09G2300/0426G09G2320/0613G09G2360/144G09G2380/06
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Quick Facts
Patent No.
US 9,640,118
App. No.
14/996,049
Granted
May 2, 2017
Kind
B2
Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims (47)

1. A display device, comprising:

memory; and

a processing system encoding instructions that, when executed by the processing system, cause the processing system to:

store three dimensional content for controlling the display device, the three dimensional content including first and second video signals, the first video signal containing instructions for controlling motion, and the second video signal containing instructions for controlling lighting, wherein the first and second video signals are synchronized;

receive the first video signal and to control motion of a plurality of actuator assemblies between a retracted state and a plurality of extending states based upon the first video signal; and

control lighting of a plurality of lights, wherein at least one of the lights is coupled to each of the actuator assemblies.

2. The display device of claim 1 , wherein the first video signal includes a plurality of predefined movement files.

3. The display device of claim 1 , wherein the first and second video signals have the same data length.

4. The display device of claim 1 , wherein the processing system communicates with one or more sensors on the display device and modifies motion of one or more of the actuator assemblies based upon the first video signal.

5. The display device of claim 1 , wherein the processing system communicates with environmental sensors to obtain data associated with an environment of the display device.

6. The display device of claim 5 , wherein the processing system modifies motion of one or more of the actuator assemblies based upon the data associated with the environment.

7. The display device of claim 1 , wherein the processing system monitors power consumption of the display device and generates an alert if the power consumption exceeds a threshold.

8. The display device of claim 1 , wherein the first video signal includes motion video, and wherein the processing system converts the motion video to motion data.

9. The display device of claim 8 , wherein the processing system converts each frame of the motion video into an image.

10. The display device of claim 9 , wherein the processing system divides each image into a grid, with the grid matching a configuration of the plurality of actuator assemblies of the display device.

11. The display device of claim 1 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

an actuator coupled to the holding tube and the moving cube, the actuator configured to move the moving cube between the retracted state and the plurality of extended states.

12. The display device of claim 11 , wherein the actuator is a linear actuator.

13. A display device, comprising:

a plurality of actuator assemblies, wherein each of the plurality of actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

an actuator coupled to the holding tube and the moving cube, the actuator configured to move the moving cube between a retracted state and a plurality of extended states;

memory; and

a processing system encoding instructions that, when executed by the processing system, cause the processing system to:

store three dimensional content for controlling the display device, the three dimensional content including first and second video signals, the first video signal containing instructions for controlling motion, and the second video signal containing instructions for controlling lighting, wherein the first and second video signals are synchronized;

receive, by a movement software controller module, the first video signal and control motion of the plurality of actuator assemblies between the retracted state and the plurality of extending states based upon the first video signal; and

control, by a light controller module, lighting of a plurality of lights, wherein at least one of the lights is coupled to each of the actuator assemblies.

14. The display device of claim 13 , wherein the actuator is a linear actuator.

15. The display device of claim 13 , wherein the first video signal includes a plurality of predefined movement files.

16. The display device of claim 13 , wherein the first and second video signals have the same data length.

17. The display device of claim 13 , wherein the movement software controller module includes a motion panel process that communicates one or more sensors on the display device, the motion panel process being operable to modify motion of one or more of the actuator assemblies based upon the first video signal.

18. The display device of claim 13 , wherein the movement software controller module includes an environmental process that communicates with environmental sensors to obtain data associated with an environment of the display device.

19. A display device, comprising:

memory; and

a processing system encoding instructions that, when executed by the processing system, cause the processing system to:

store three dimensional content for controlling the display device, the three dimensional content including first and second video signals, the first video signal containing instructions for controlling motion, and the second video signal containing instructions for controlling lighting, wherein the first and second video signals are synchronized;

receive, by a movement software controller module, the first video signal and control motion of a plurality of actuator assemblies between a retracted state and a plurality of extending states based upon the first video signal; and

control, by a light controller module, a plurality of lights, wherein at least one of the lights is coupled to each of the actuator assemblies;

wherein the first video signal includes motion video, and wherein the movement software controller module is further operable to convert the motion video to motion data;

wherein the movement software controller module is further operable to convert each frame of the motion video into an image; and

wherein the movement software controller module is further operable to divide each image into a grid, with the grid matching a configuration of the plurality of actuator assemblies of the display device.

20. The display device of claim 19 , wherein the first video signal includes a plurality of predefined movement files.

Assignments (11)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: HAROLDSON, BARRETT DAVID; JUREWICZ, WILLIAM JEFFERSON; OBELLEIRO, JULIO; ROSKE, SHAWN; SQUIRES, JAMES ALLEN; BROWN, KATHRINE MARIE
To: SPACE150, INC.
Reel/Frame 047888/0575 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: MCLAREN ENGINEERING GROUP INC.
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0623 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: SPACE150, INC.
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0655 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: BILLIG, JEREMY D.; BRYANT, GREGORY OREN
To: MCLAREN ENGINEERING GROUP INC.
Reel/Frame 047888/0658 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: MARCHBANKS, LISA R.; REVELAS, PETER
To: THE NORTH HIGHLAND COMPANY
Reel/Frame 047888/0687 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: THE NORTH HIGHLAND COMPANY
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0700 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: DUARTE, LAWRENCE ALEXANDER; HUESKE, JEREMIAH MATTHEW; PERKINS, MERVIN
To: DISPLAY DEVICES INC.
Reel/Frame 047889/0358 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: DISPLAY DEVICES INC.
To: SECOND HARVEST ASIA LTD.
Reel/Frame 047889/0364 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: KWONG, LO CHI
To: SECOND HARVEST ASIA LTD.
Reel/Frame 047889/0395 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: SECOND HARVEST ASIA LTD.
To: THE COCA-COLA COMPANY
Reel/Frame 047889/0429 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: KIRSCHNER, JONATHAN; WEST, RYAN; PRESTEN, MARJORIE
To: THE COCA-COLA COMPANY
Reel/Frame 049153/0761 →
Continuity (3)
Continuation 14213358 · Mar 14, 2014
Provisional Application 61800611 · Mar 15, 2013
Related Publication 20160133203A1 · May 12, 2016