Method and system for automatically identifying related content to an electronic text

1. A computer-implemented method for automatically identifying content related to an electronic text, comprising:

linking topic categories, psychological states, demographic profiles, and additional content using one or more databases, wherein the topic categories comprise generic and granular topic categories, each of the psychological states including a link to a first set of needs;

in response to receiving content of the electronic text, analyzing by a software component executing on a computer the content and assigning one or more of the topic categories to the electronic text;

assigning a hierarchy of the demographic profiles to the electronic text by searching a demographic profile database with the granular topic categories assigned to the electronic text, each of the demographic profiles having a weight indicating a level of relative importance of the corresponding granular topic categories to the demographic profile, and retrieving the demographic profiles having a highest weight for the assigned granular topic categories;

assigning at least one psychological state to a user of the electronic text by searching a psychological state map with the granular topic categories assigned to the electronic text and retrieving the corresponding psychological state; and

identifying additional content from an additional content database based on at least one of the hierarchy of demographic profiles and the set of needs associated with the assigned psychological state; and

presenting at least a portion of the additional content.

2. The method of claim 1 wherein identifying at least one of the hierarchy of the demographic profiles and the at least one of the psychological states comprises one of identifying at least one of the hierarchy of the demographic profiles only; identifying the at least one of the psychological states only; and identifying at least one of each.

3. The method of claim 1 further comprising linking at least one of the demographic profiles and the psychological states to the additional content based on needs.

4. The method of claim 1 further comprising:

linking one or more of the granular topic categories from a contextual taxonomy to the psychological states;

linking the one or more granular topic categories to the demographic profiles; and

linking additional content to the demographic profiles and the psychological states.

5. An executable software product comprising a non-transitory computer-readable medium containing program instructions for automatically identifying content related to an electronic text, the program instructions for:

linking in a data repository topic categories, psychological states, demographic profiles, and additional content using one or more databases, wherein the topic categories comprise generic and granular topic categories, each of the psychological states including a link to a first set of needs;

in response to a computer receiving content of the electronic text, analyzing by a software component executing on a the computer the content and assigning one or more of the topic categories to the electronic text;

assigning a hierarchy of the demographic profiles to the electronic text by searching a demographic profile database with the granular topic categories assigned to the electronic text, each of the demographic profiles having a weight indicating a level of relative importance of the corresponding granular topic categories to the demographic profile, and retrieving the demographic profiles having a highest weight for the assigned granular topic categories;

assigning at least one psychological state to a user of the electronic text by searching a psychological state map with the granular topic categories assigned to the electronic text and retrieving the corresponding psychological state; and

identifying additional content from an additional content database based on at least one of the hierarchy of demographic profiles and the set of needs associated with the assigned psychological state; and

presenting at least a portion of the additional content.

6. A system, comprising:

a memory;

a processor coupled to the memory;

a data repository stored in the memory, the data repository comprising:

a taxonomy used to classify content of an electronic text into one or more generic and granular topic categories;

a demographic profile database linking the one or more generic and granular topic categories from the taxonomy to predetermined demographic profiles;

a psychological state map linking the one or more generic and granular topic categories to psychological states, each of the psychological states including a link to a first set of needs;

an additional content database linking additional content to at least one of the demographic profiles and the psychological states;

a semantic engine executing on the processor configured to analyze the electronic text based on the taxonomy and to assign one or more of the topic categories to the electronic text; and

an analysis engine executing on the processor configured to:

assign a hierarchy of the demographic profiles to the electronic text by searching a demographic profile database with the granular topic categories assigned to the electronic text, each of the demographic profiles having a weight indicating a level of relative importance of the corresponding granular topic categories to the demographic profile, and retrieving the demographic profiles having a highest weight for the assigned granular topic categories;

assign at least one psychological state to a user of the electronic text by searching a psychological state map with the granular topic categories assigned to the electronic text and retrieving the corresponding psychological state; and

identify additional content from an additional content database based on at least one of the hierarchy of demographic profiles and the set of needs associated with the assigned psychological state; and

present at least a portion of the additional content.