Client side page processing

1. A client device, comprising:

one or more processors configured to:

send, from within an application executing on the client device, a request for webpage data to a server;

receive the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic;

present, within the application, the one or more links within the application based at least in part on the webpage data;

in response to a user selection of a link of the one or more links, use at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page, including to execute code associated with the portion of the set of web address interception processing logic to perform identification to match at least a portion of the link to a predetermined attribute type associated with the target page;

select a predetermined presentation format from a plurality of predetermined presentation formats based at least in part on the attribute information and the predetermined attribute type associated with the target page; and

present the target page based at least in part on the selected predetermined presentation format; and

one or more memories coupled to the one or more processors and configured to provide the one or more processors with instructions.

2. The client device of claim 1 , wherein the code implementing the set of web address interception processing logic is maintained up-to-date at the server.

3. The client device of claim 1 , wherein to perform identification comprises using character matching or a regular expression.

4. The client device of claim 3 , wherein using the character matching or the regular expression comprises extracting a matching portion of the web address as an attribute corresponding to the predetermined attribute type associated with the target page.

5. The client device of claim 1 , wherein to use the at least the portion of the set of web address interception processing logic corresponding to the web address associated with the link to determine the attribute information associated with the target page includes to execute the code associated with the portion of the set of web address interception processing logic to obtain Document Object Model (DOM) data associated with a webpage associated with the webpage data.

6. The client device of claim 1 , wherein the predetermined attribute type associated with the target page includes one or more of the following: content type, product ID, merchant shop ID, product type, and merchant shop type.

7. The client device of claim 6 , wherein the content type includes one or more of the following: product details page, product listings page, activity page, user login page, and product review page.

8. The client device of claim 1 , wherein to select the predetermined presentation format from the plurality of predetermined presentation formats is based at least in part on stored corresponding relationships between target page attribute information and predetermined presentation formats.

9. The client device of claim 1 , wherein the selected predetermined presentation format describes one or more of a page layout, control settings, and button appearance associated with content to be presented at the target page.

10. The client device of claim 1 , wherein the target page is presented within the application.

11. A method, comprising:

sending, from within an application executing on a client device, a request for webpage data to a server;

receiving the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic;

presenting, within the application, the one or more links within the application based at least in part on the webpage data;

in response to a user selection of a link of the one or more links, using at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page, including executing code associated with the portion of the set of web address interception processing logic to perform identification to match at least a portion of the link to a predetermined attribute type associated with the target page;

selecting a predetermined presentation format from a plurality of predetermined presentation formats based at least in part on the attribute information and the predetermined attribute type associated with the target page; and

presenting the target page based at least in part on the selected predetermined presentation format.

12. The method of claim 11 , wherein the code implementing the set of web address interception processing logic is maintained up-to-date at the server.

13. The method of claim 11 , wherein to perform identification comprises using character matching or a regular expression.

14. The method of claim 13 , wherein using the character matching or the regular expression comprises extracting a matching portion of the web address as an attribute corresponding to the predetermined attribute type associated with the target page.

15. The method of claim 11 , wherein using at least the portion of the set of web address interception processing logic corresponding to the web address associated with the link to determine the attribute information associated with the target page includes executing the code associated with the portion of the set of web address interception processing logic to obtain Document Object Model (DOM) data associated with a webpage associated with the webpage data.

16. The method of claim 11 , wherein the predetermined attribute type associated with the target page includes one or more of the following: content type, product ID, merchant shop ID, product type, and merchant shop type.

17. The method of claim 16 , wherein the content type includes one or more of the following: product details page, product listings page, activity page, user login page, and product review page.

18. The method of claim 11 , wherein selecting the predetermined presentation format from the plurality of predetermined presentation formats is based at least in part on stored corresponding relationships between target page attribute information and predetermined presentation formats.

19. The method of claim 11 , wherein the selected predetermined presentation format describes one or more of a page layout, control settings, and button appearance associated with content to be presented at the target page.

20. A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising instructions for:

sending, from within an application executing on a client device, a request for webpage data to a server;

receiving the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic;

presenting, within the application, the one or more links within the application based at least in part on the webpage data;

in response to a user selection of a link of the one or more links, using at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page, including executing code associated with the portion of the set of web address interception processing logic to perform identification to match at least a portion of the link to a predetermined attribute type associated with the target page;

selecting a predetermined presentation format from a plurality of predetermined presentation formats based at least in part on the attribute information and the predetermined attribute type associated with the target page; and

presenting the target page based at least in part on the selected predetermined presentation format.