Weighing scale system with weighing scale and portable computer device

1. A system comprising a weighing scale within a store and a store-associated database, characterised in that the system further comprises a portable computer device in communication with the database, wherein the scale includes a weighing pan for receiving a product to be weighed and a display device for visually displaying weigh information, wherein the portable computer device also includes a display for displaying additional data received from the store-associated database, wherein the store-associated database receives weighed product data from the weighing scale or the portable computer device and retrieves and sends to the portable computer device additional data regarding one or more other products in the store that are available for purchase.

2. System according to claim 1 wherein the portable computer device is additionally in communication with the scale.

3. System according to claim 2 , wherein communication between the scale and the portable computer device is achieved via the portable computer device scanning an optical code or machine readable text displayed on the display device of the scale.

4. System according to claim 1 wherein the portable computer device communicates with the store-associated database via a telecommunications network, or an internet connection, or a wireless communications protocol.

5. System according to claim 2 wherein the portable computer device communicates with the store-associated database via the weighing scale.

6. System according to claim 1 further comprising an indoor positioning system.

7. System according to claim 1 wherein the portable computer device is a mobile telephone, tablet computer, laptop, or a computing device worn on the body.

8. System according to claim 1 further comprising a user-associated database.

9. A method of using a system that includes an in-store weighing scale with a display device, a store database and a portable computer device in communication with the store database, the portable computer device also including a display, the method including the following steps:

weighing a product on the scale and inputting product type data into the scale via a scale input device;

communicating product weight data and product type data for the product from the scale to the store database; and

communicating data based on the product type data and product weight data sent to the store database from the store database to a user of the system via the portable computer device;

wherein the data communicated from the store database to the user via the portable computer device includes a store map indicating a position of the user in the store and a position of another product in the store that is available for purchase by the user and that is associated with the product type data in the store database; and

displaying the store map on the display of the portable computer device.

10. A method according to claim 9 comprising an additional step of accessing and obtaining data from a user database.

11. A method of using a system that includes an in-store weighing scale with a display device, a store database and a portable computer device in communication with the store database, the portable computer device also including a display, the method including the following steps:

weighing a product on the scale and inputting product type data into the scale via a scale input device and displaying on the display device of the scale a scannable code or scannable text that comprises product type data;

the portable scanning device scanning the scannable code or scannable text and communicating product type data for the product to the store database;

identifying additional data in the store database that is associated with the product type data;

communicating the additional data from the store database to the portable computer device; and

displaying the additional data on the display of the portable computer device.

12. The method of claim 11 wherein the additional data communicated from the store database to the portable computer device includes a store map indicating both a position of the user in the store and a position of another product in the store that is available for purchase by the user and that is associated with the product type data in the store database.

13. The method of claim 12 comprising an additional step of accessing and obtaining data from a user database.