Fishing lure with multiple preset speed settings

1. A fishing lure for use in water, the fishing lure comprising:

a lure body;

a hook that is secured to the lure body;

a mover assembly that is at least partially positioned within the lure body, the mover assembly including a mover that is configured to move the lure body through the water; and

a selector assembly that is electrically connected to the mover assembly, the selector assembly being secured to the lure body, the selector assembly including a plurality of preset speed settings that activate the mover assembly to move the lure body through the water, the plurality of preset speed settings including (i) a first preset speed setting for moving the mover at a first preset speed that is greater than zero, and (ii) a second preset speed setting for moving the mover at a second preset speed that is greater than zero and different than the first preset speed, the plurality of preset speed settings being selectively activated non-remotely by directly manipulating the selector assembly.

2. The fishing lure of claim 1 wherein the selector assembly includes a selector member that is coupled to the lure body.

3. The fishing lure of claim 1 wherein the selector assembly includes a first button and a second button that are each coupled to the lure body, wherein depressing the first button activates the first preset speed setting, and wherein depressing the second button activates the second preset speed setting.

4. The fishing lure of claim 1 wherein the selector assembly includes a button that is coupled to the lure body, wherein depressing the button a first time activates the first preset speed setting, and wherein depressing the button a second time activates the second preset speed setting.

5. The fishing lure of claim 1 wherein the selector assembly includes a dial that is coupled to the lure body, and wherein the dial can be turned to discrete positions to selectively activate the first preset speed setting and the second preset speed setting.

6. The fishing lure of claim 1 wherein the selector assembly includes a selector member and a slot, and wherein the selector member can be moved to discrete positions within the slot to selectively activate the first preset speed setting and the second preset speed setting.

7. The fishing lure of claim 1 wherein the selector assembly is voice-activated to selectively activate the first preset speed setting and the second preset speed setting.

8. The fishing lure of claim 1 further comprising a sealable compartment that is positioned substantially within the lure body, wherein the sealable compartment can be selectively filled with a weighting material for selectively adjusting a depth at which the lure body can be positioned within the water.

9. The fishing lure of claim 8 wherein the weighting material is a fluid.

10. The fishing lure of claim 1 wherein the plurality of preset speed settings further includes a third preset speed setting for moving the mover at a third preset speed that is different than the first preset speed and the second preset speed.

11. A method for manufacturing a fishing lure for use in water, the method comprising the steps of:

securing a hook to a lure body of the fishing lure;

securing a selector assembly to the lure body;

positioning a mover assembly at least partially within the lure body, the mover assembly including a mover that is configured to move the lure body through the water; and

electrically connecting the selector assembly to the mover assembly, the selector assembly including a plurality of preset speed settings that activate the mover assembly to move the lure body through the water, the plurality of preset speed settings including (i) a first preset speed setting for moving the mover at a first preset speed that is greater than zero, and (ii) a second preset speed setting for moving the mover at a second preset speed that is greater than zero and different than the first preset speed, the plurality of preset speed settings being selectively activated non-remotely by directly manipulating the selector assembly.

12. The method of claim 11 further comprising the step of coupling a selector member of the selector assembly to the lure body.

13. The method of claim 11 further comprising the steps of selectively activating the first preset speed setting by depressing a first button of the selector assembly that is coupled to the lure body; and selectively activating the second preset speed setting by depressing a second button of the selector assembly that is coupled to the lure body.

14. The method of claim 11 further comprising the steps of selectively activating the first preset speed setting by depressing a button of the selector assembly that is coupled to the lure body a first time; and selectively activating the second preset speed setting by depressing the button of the selector assembly a second time.

15. The method of claim 11 further comprising the steps of the selectively activating the first preset speed setting by turning a dial of the selector assembly that is coupled to the lure body to a first discrete position; and selectively activating the second preset speed setting by turning the dial of the selector assembly to a second discrete position.

16. The method of claim 11 further comprising the steps of selectively activating the first preset speed setting by moving a selector member of the selector assembly to a first discrete position within a slot; and selectively activating the second preset speed setting by moving the selector member of the selector assembly to a second discrete position within the slot.

17. The method of claim 11 further comprising the steps of forming a sealable compartment substantially within the lure body, and selectively adjusting a depth at which the lure body can be positioned within the water by selectively filling the sealable compartment with a weighting material.

18. The method of claim 17 wherein the step of selectively adjusting includes filling the sealable compartment with a fluid.

19. The method of claim 11 wherein the step of electrically connecting includes the plurality of preset speed settings further including a third preset speed setting for moving the mover at a third preset speed that is different than the first preset speed and the second preset speed.

20. A fishing lure comprising:

a lure body;

a hook that is secured to the lure body;

a sealable compartment that is positioned substantially within the lure body, wherein the sealable compartment can be selectively filled with a weighting material for selectively adjusting a depth at which the lure body can be positioned within the water;

a mover assembly that is at least partially positioned within the lure body, the mover assembly including a mover that is configured to move the lure body through the water; and

a selector assembly that is electrically connected to the mover assembly, the selector assembly being secured to the lure body, the selector assembly including a selector member, the selector assembly including a plurality of preset speed settings that activate the mover assembly to move the lure body through the water, the plurality of preset speed settings including (i) a first preset speed setting for moving the mover at a first preset speed that is greater than zero, (ii) a second preset speed setting for moving the mover at a second preset speed that is greater than zero and different than the first preset speed, and (iii) a third preset speed setting for moving the mover at a third preset speed that is different than the first preset speed and the second preset speed, the plurality of preset speed settings being selectively activated non-remotely by directly manipulating the selector assembly.