Spatiotemporal marketing associated with events based on intended user ingress and egress modes and paths

1. A computer system configured to provide spatiotemporal events marketing, the system comprising:

a memory storing a computer program;

a database maintaining a list of events including event time and location, a list of affiliated merchants and offers the merchants wish to extend to attendees of the listed events, and

a processor configured to execute the computer program,

wherein the computer program is configured to maintain a first webpage comprising a search field that enables a user of a customer device to enter at least one search term, and determine which one of the listed events the user of the customer device remote from the computer system has an interest in attending based on the entered at least one search term,

wherein when the computer program determines the user has the interest, the computer program presents an interface on a display of the customer device comprising a second webpage including a selectable list of times in which the one listed event is to occur, and upon the user selecting one of the times, the computer program determines a route from a first location associated with the user to a second location of the determined one listed event or a route from the second location to the first location, and presents the offers of the merchants in the second webpage for the determined one listed event to the customer device based on the selected time, the second location of the determined one listed event, the route, and a spatiotemporal model fix the user, and

wherein the computer program updates the spatiotemporal model with information inferred from the determined one listed event and one of the offers selected by the user,

wherein the second webpage further includes a map of an area surrounding the determined one listed event and a field for entering the first location, each offer is displayed with one of a plurality of unique symbols, and the symbols are displayed on the map at corresponding locations of the offers.

2. The computer system of claim 1 , wherein the offers presented are only from the merchants within a certain distance of the second location that are available within a certain period about the event time.

3. The computer system of claim 1 , wherein the database maintains ingress and egress paths usable by the attendees to enter and leave the listed events, and the output offers are only from the merchants on the paths of the determined one listed event.

4. The computer system of claim 1 , wherein the computer program is configured to determine whether one of the presented offers has been selected by the user of the customer device, infer a third location from the selected offer, predict a path between the third location and the second location, and present a new list of offers to the customer device only from the offers in some proximity to the predicted path.

5. The computer system of claim 1 , wherein the computer program determines the customer has an interest in the one listed event after the user confirms an intention to participate in the determined one listed event.

6. The computer system of claim 1 , wherein the computer program is configured to receive a customer location from the customer device, the computer program is configured to predict a path between the customer location and the second location, and present a new list of offers to the customer device only from the offers in some proximity to the predicted path.

7. The computer system of claim 1 , wherein. the spatiotemporal model includes associated data for enabling attendance of the determined one listed event.

8. The computer system of claim 1 , wherein the spatiotemporal model is empty prior to the update.

9. The computer system of claim 1 , wherein the computer program removes one of the presented offers not selected by the user and which has been rejected by other users at a high rate.

10. The computer system of claim 1 , wherein the second webpage of the interface includes an input element editable by the user, and the computer program is configured to infer the first location from data entered into the input element.

11. A computer program product to perform spatiotemporal events marketing, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computer to perform a method comprising:

presenting, by a server, a first webpage comprising a search field that enables a user of a customer device to enter at least one search term;

determining, by the server, which one of a plurality of listed events the user has an interest in attending based on the entered at least one search term;

presenting, by the server, an interface on a display of the customer device when the server determines the user has the interest, wherein the interface comprises a second webpage including a selectable list of times in which the determined one listed event is to occur;

determining, by the server, a route from a first location associated with a user of the customer device to a second location of the event or a route from the second location of the event to the first location, upon the user selecting one of the times;

presenting, by the server, a selectable list of offers for the determined one listed event in the second webpage of the interface, wherein the list of offers is based on the selected time, the second location of the determined one listed event, the route, and a spatiotemporal model for the user; and

updating the spatiotemporal model with information inferred from the determined one listed event and one of the offers selected by the user,

wherein the second webpage further includes a map of an area surrounding the determined one listed event and a field for entering the location, each after is displayed with one of a plurality of unique symbols, and the symbols are displayed on the map at corresponding locations of the offers.

12. The computer program product of claim 11 , wherein the list of offers are from merchants within a certain distance of the event that are available within a certain period about the selected time.

13. The computer program product of claim 11 , the method further comprising:

determining, by the server, whether one of the offers in the interface has been selected:

inferring a third location from the selected offer;

predicting a path of the user between the third location and the second location of the event; and

updating the list of offers to include only offers from merchants in some proximity to the predicted path.

14. The computer program product of claim 11 , wherein the second webpage of the interface includes an input element editable by the user, and the method further comprises:

inferring the first location from data entered into the input element;

predicting a path of the user between the third location and the second location of the event; and

updating the list of offers to include only offers from merchants in some proximity to the predicted path.

15. The computer program product of claim 11 , wherein the spatiotemporal model includes associated data for enabling attendance of the determined one listed event.

16. The computer program product of claim 11 , wherein the spatiotemporal model is empty prior to the update.

17. The computer program product of claim 11 , wherein the computer program removes one of the presented oilers not selected by the user and which has been rejected by other users at a high rate.