IP Library › Granted Patent US 10,208,934
Granted Patent B2
US 10,208,934 · App. 15/854,513 · Granted Feb 19, 2019

Display devices

Inventors: William Jefferson Jurewicz (Minneapolis, MN); James Allen Squires (Big Lake, MN); Barrett David Haroldson (Golden Valley, MN); Lawrence Alexander Duarte (Centennial, CO); Jeremiah Matthew Hueske (Denver, CO); Lo Chi Kwong (Hong Kong, CN); Shawn Roske (Minneapolis, MN); Julio Obelleiro (Brookyln, NY); Mervin Perkins (Arvada, CO); Ryan West (Newnan, GA); Peter Revelas (Atlanta, GA); Jonathan Kirschner (Powder Springs, GA); Lisa R. Marchbanks (Atlanta, GA); Marjorie Presten (Cumming, GA); Kathrine Marie Brown (Maple Grove, MN); Jeremy D. Billig (Larchmont, NY); Gregory Oren Bryant (San Luis Obispo, CA)
Assignee: The Coca-Cola Company
F21V21/22G06F3/04845G06F3/1446G06T3/0093G06T11/60G06T19/00G09F9/00G09F9/3026G09F9/33G09F9/372G09F13/00G09F13/005G09F13/30G09F13/34G09G3/3433G09G3/3648G09G5/02G09G5/10H05B33/0842H05K7/00G09F2013/0454G09F2013/189G09F2013/222G09G2300/026G09G2300/0426G09G2320/0613G09G2360/144G09G2380/06
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Quick Facts
Patent No.
US 10,208,934
App. No.
15/854,513
Granted
Feb 19, 2019
Kind
B2
Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims (50)

1. A display device, comprising:

a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;

a base structure;

a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states; and

a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display.

2. The display device of claim 1 , further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

3. The display device of claim 1 , further comprising a plurality of light modules coupled to each at least one actuator assembly.

4. The display device of claim 3 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

5. The display device of claim 1 , further comprising a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states.

6. The display device of claim 5 , wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each at least one actuator assembly.

7. The display device of claim 1 , wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

8. The display device of claim 7 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

9. The display device of claim 7 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

10. A system for displaying content, the system comprising:

a display device including:

a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;

a base structure;

a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;

a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display; and

a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states;

a computing device configured to generate content for the display device, the computing device including memory; and

a processing system encoding instructions that, when executed by the processing system, cause the processing system to control each at least one actuator assembly.

11. The system of claim 10 , further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

12. The system of claim 10 , further comprising a plurality of light modules coupled to each at least one actuator assembly.

13. The system of claim 12 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

14. The system of claim 12 , wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of each at least one actuator assembly and second content configured to control content displayed by the plurality of light modules, wherein the first content is a first video file that controls the motion of each at least one actuator assembly and the second content is a second video file that controls the content displayed by the plurality of light modules, with the first and second contents being synchronized so that the motion matches the content.

15. The system of claim 10 , wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

16. The system of claim 15 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

17. The system of claim 15 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

18. A method for controlling a display device, the display device including a main display, the main display including a stationary area and a dynamic area, the stationary area including at least one logo graphic, the method comprising:

sending a first signal for controlling at least one actuator assembly, the first signal being a first video file that controls the motion of the at least one actuator assembly, with the at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;

sending a second signal for controlling at least one light module, the second signal being a second video file that controls the content displayed by the at least one light module, with the at least one light module being coupled to the at least one actuator assembly;

synchronizing the first and second signals to generate a desired effect on the display device;

displaying a three dimensional visualization of the display device;

generating three dimensional content from the three dimensional visualization; and

controlling the at least one actuator and the at least one light module using the three dimensional content.

19. The method of claim 18 , wherein the at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

20. The method of claim 19 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

Assignments (11)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: HAROLDSON, BARRETT DAVID; JUREWICZ, WILLIAM JEFFERSON; OBELLEIRO, JULIO; ROSKE, SHAWN; SQUIRES, JAMES ALLEN; BROWN, KATHRINE MARIE
To: SPACE150, INC.
Reel/Frame 047888/0575 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: MCLAREN ENGINEERING GROUP INC.
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0623 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: SPACE150, INC.
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0655 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: BILLIG, JEREMY D.; BRYANT, GREGORY OREN
To: MCLAREN ENGINEERING GROUP INC.
Reel/Frame 047888/0658 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: MARCHBANKS, LISA R.; REVELAS, PETER
To: THE NORTH HIGHLAND COMPANY
Reel/Frame 047888/0687 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: THE NORTH HIGHLAND COMPANY
To: THE COCA-COLA COMPANY
Reel/Frame 047888/0700 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: DUARTE, LAWRENCE ALEXANDER; HUESKE, JEREMIAH MATTHEW; PERKINS, MERVIN
To: DISPLAY DEVICES INC.
Reel/Frame 047889/0358 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: DISPLAY DEVICES INC.
To: SECOND HARVEST ASIA LTD.
Reel/Frame 047889/0364 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: KWONG, LO CHI
To: SECOND HARVEST ASIA LTD.
Reel/Frame 047889/0395 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: SECOND HARVEST ASIA LTD.
To: THE COCA-COLA COMPANY
Reel/Frame 047889/0429 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 3, 2019
From: KIRSCHNER, JONATHAN; WEST, RYAN; PRESTEN, MARJORIE
To: THE COCA-COLA COMPANY
Reel/Frame 049153/0761 →
Continuity (5)
Continuation 15469863 · Mar 27, 2017
Continuation 14996049 · Jan 14, 2016
Continuation 14213358 · Mar 14, 2014
Provisional Application 61800611 · Mar 15, 2013
Related Publication 20180231222A1 · Aug 16, 2018
Cited By (2)
US 12,230,092 US 12,340,652