Golf club head having surface features that influence golf ball spin

1. A golf club head comprising: a body having a crown opposite a sole, a toe opposite a heel, a back end, and a hosel; a club face having a loft below a loft threshold in which increasing a coefficient of friction between a golf ball and the club face decreases the spin imparted on the golf ball after impact with the club face, wherein the loft threshold is between 15 and 25 degrees, the club face further having a plurality of areas including a first area, a second area, and a third area, wherein: the first area is positioned on a crown side of a center of the club face and extends towards the toe and the crown; the third area is positioned on a sole side of the center of the club face and extends towards the heel and the sole; and the second area is positioned between the first area and the third area; and a surface feature positioned on a portion of the club face configured to increase the coefficient of friction between the golf ball and the club face, the surface feature comprising a surface texture having deviations in the direction of a vector normal to the club face, wherein: the coefficient of friction between the portion of the club face having the surface feature and the golf ball is greater than approximately 0.25; and the coefficient of friction between the club face in the first area and the golf ball is less than the coefficient of friction between the club face in the second area and the golf ball, and the coefficient of friction between the club face in the second area and the golf ball is less than the coefficient of friction between the club face in the third area and the golf ball such that the coefficient of friction between the club face and the golf ball increases in a direction extending between the toe and the heel and between the crown and the sole.

2. The golf club head of claim 1 , wherein the plurality of areas each have a different surface roughness.

3. The golf club head of claim 2 , wherein the first area has a first surface roughness between 0 microinches and 100 microinches, the second area has a second surface roughness between 50 microinches and 120 microinches, and the third area has a third surface roughness between 100 microinches and 300 microinches.

4. The golf club head of claim 3 , wherein the first surface roughness is between 0 microinches and 50 microinches.

5. The golf club head of claim 1 , wherein the first, second, and third areas extend from a position on an outer perimeter of the club face inward more than 0.50 inches.

6. The golf club head of claim 1 , wherein the loft threshold is between 15 and 25 degrees.

7. A golf club head comprising: a body having a crown opposite a sole, a toe opposite a heel, a back end, and a hosel; a club face having a loft below a loft threshold in which increasing a coefficient of friction between a golf ball and the club face decreases the spin imparted on the golf ball after impact with the club face, wherein the loft threshold is between 15 and 25 degrees, the club face further having a plurality of areas including a first area, a second area, and a third area, wherein: the first area is positioned on a crown side of a center of the club face and extends towards the toe and the crown, the first area comprises a uniform surface texture resulting in a first surface roughness; the third area is positioned on a sole side of the center of the club face and extends towards the heel and the sole, the third area comprises a uniform surface texture resulting in a third surface roughness, greater than the first surface roughness; and the second area is positioned between the first area and the third area, the second area comprises a uniform surface texture resulting in a second surface roughness, greater than the first surface roughness and less than the third surface roughness such that the surface roughness of the club face increases in a direction extending between the toe and heel, and in a direction extending between the crown and the sole.

8. The golf club head of claim 7 , wherein the first area has a first surface roughness between 0 microinches and 100 microinches, the second area has a second surface roughness between 50 microinches and 120 microinches, and the third area has a third surface roughness between 100 microinches and 300 microinches.

9. The golf club head of claim 8 , wherein the first surface roughness is between 0 microinches and 50 microinches.

10. The golf club head of claim 7 , wherein the first, second, and third areas extend from a position on an outer perimeter of the club face inward more than 0.50 inches.

11. The golf club head of claim 7 , wherein the loft threshold is between 15 and 25 degrees.