Product content social marketplace catalog
A method and system are disclosed for managing catalog resources within a social commerce environment. Users are referred by a plurality of affiliates to a social commerce marketplace system. Once referred, the users are presented with a customized social commerce storefront that is associated with an individual affiliate. Each of the customized social commerce storefronts comprises a micro catalog of purchasable products, which is a subset of a master catalog comprising a set of available products. Social data associated with the user and catalog data associated with the purchasable products is processed to generate product catalog data to the user, which is then provided to the user. The user reviews the social commerce content and selects individual purchasable products for purchase.
1. A computer-implementable method for managing catalog resources in a social commerce environment, the social commerce environment comprising a social commerce marketplace system executing on a hardware processor of an information handling system and a plurality of affiliate networks, comprising:
receiving social data associated with a user, the social data provided by an affiliate via an affiliate network of the plurality of affiliate networks, the affiliate having a corresponding social commerce storefront embedded within a social media site;
processing, via the social commerce marketplace system, catalog data associated with a set of available products to identify a subset of available products corresponding to the affiliate, the subset of available products comprising a set of purchasable products;
processing, via the social commerce marketplace system, the social data and catalog data associated with the set of purchasable products to generate product catalog data, the product catalog data being consolidated into batches for processing, the processing facilitating managing catalog resources in a social commerce environment via an information handling system;
providing the product catalog data to the user via the social commerce storefront, the social commerce storefront comprising social commerce content associated with at least some of the set of purchasable products, the social commerce storefront comprising an affiliate storefront management module, the affiliate storefront management module managing the social commerce storefront, the managing comprising receiving social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data, the product corresponding to the social commerce recommendation data being selected from the set of purchasable products, the managing further comprising enabling users to purchase the product associated with the social commerce recommendation data; wherein,
the processing catalog data associated with a set of available products is performed via a first user interface, the first user interface presenting a representation of the set of available products and enabling a user to identify a subset of available products corresponding to the affiliate.
2. The computer-implementable method of claim 1 , wherein the product catalog data corresponds to a subset of the purchasable products.
3. The computer-implementable method of claim 1 , wherein the product catalog data is processed to generate widget data, wherein the widget data is provided within a user interface window by a widget.
4. The computer-implementable method of claim 1 , wherein:
the social data is processed to generate social graph data;
the social graph data is processed via a social graph management module to generate keyword data and theme data, the social graph management module retrieving visitor social data and social relationship data, the social graph management module providing the visitor social data and social relationship data to a recommendation engine management module, the recommendation engine management module determining which content to present to the user to increase user engagement;
the keyword data and the theme data is processed to identify a subset of the product catalog data; and
the subset of the product catalog data is provided to the user.
5. The computer-implementable method of claim 1 , wherein the product catalog data is associated with a campaign.
6. The computer-implementable method of claim 1 , wherein:
the product catalog data is associated with social commerce content data; and
the social commerce content data is concurrently provided to the user with the product catalog data.
7. A system comprising:
a processor;
a data bus coupled to the processor; and
a computer-usable medium embodying computer program code for managing catalog resources in a social commerce environment, the social commerce environment comprising a social commerce marketplace system executing on a hardware processor of an information handling system and a plurality of affiliate networks, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
receiving social data associated with a user, the social data provided by an affiliate via an affiliate network of the plurality of affiliate networks, the affiliate having a corresponding social commerce storefront embedded within a social media site;
processing, via the social commerce marketplace system, catalog data associated with a set of available products to identify a subset of available products corresponding to the affiliate, the subset of available products comprising a set of purchasable products;
processing, via the social commerce marketplace system, the social data and catalog data associated with the set of purchasable products to generate product catalog data, the product catalog data being consolidated into batches for processing, the processing facilitating managing catalog resources in a social commerce environment via an information handling system;
providing the product catalog data to the user via the social commerce storefront, the social commerce storefront comprising social commerce content associated with at least some of the set of purchasable products, the social commerce storefront comprising an affiliate storefront management module, the affiliate storefront management module managing the social commerce storefront, the managing comprising receiving social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data, the product corresponding to the social commerce recommendation data being selected from the set of purchasable products, the managing further comprising enabling users to purchase the product associated with the social commerce recommendation data; wherein,
the processing catalog data associated with a set of available products is performed via a first user interface, the first user interface presenting a representation of the set of available products and enabling a user to identify a subset of available products corresponding to the affiliate.
8. The system of claim 7 , wherein the product catalog data corresponds to a subset of the purchasable products.
9. The system of claim 7 , wherein the product catalog data is processed to generate widget data, wherein the widget data is provided within a user interface window by a widget.
10. The system of claim 7 , wherein
the social data is processed to generate social graph data;
the social graph data is processed via a social graph management module to generate keyword data and theme data, the social graph management module retrieving visitor social data and social relationship data, the social graph management module providing the visitor social data and social relationship data to a recommendation engine management module, the recommendation engine management module determining which content to present to the user to increase user engagement;
the keyword data and the theme data is processed to identify a subset of the product catalog data; and
the subset of the product catalog data is provided to the user.
11. The system of claim 7 , wherein the product catalog data is associated with a campaign.
12. The system of claim 7 , wherein:
the product catalog data is associated with social commerce content data; and
the social commerce content data is concurrently provided to the user with the product catalog data.
13. A non-transitory computer-usable medium embodying computer program code for managing catalog resources in a social commerce environment, the social commerce environment comprising a social commerce marketplace system executing on a hardware processor of an information handling system and a plurality of affiliate networks, the computer program code comprising computer executable instructions configured for:
receiving social data associated with a user, the social data provided by an affiliate via an affiliate network of the plurality of affiliate networks, the affiliate having a corresponding social commerce storefront embedded within a social media site;
processing, via the social commerce marketplace system, catalog data associated with a set of available products to identify a subset of available products corresponding to the affiliate, the subset of available products comprising a set of purchasable products;
processing, via the social commerce marketplace system, the social data and catalog data associated with the set of purchasable products to generate product catalog data, the product catalog data being consolidated into batches for processing, the processing facilitating managing catalog resources in a social commerce environment via an information handling system;
providing the product catalog data to the user via the social commerce storefront, the social commerce storefront comprising social commerce content associated with at least some of the set of purchasable products, the social commerce storefront comprising an affiliate storefront management module, the affiliate storefront management module managing the social commerce storefront, the managing comprising receiving social commerce recommendation data and using the social commerce recommendation data to display a representation of a product corresponding to the social commerce recommendation data, the product corresponding to the social commerce recommendation data being selected from the set of purchasable products, the managing further comprising enabling users to purchase the product associated with the social commerce recommendation data; wherein,
the processing catalog data associated with a set of available products is performed via a first user interface, the first user interface presenting a representation of the set of available products and enabling a user to identify a subset of available products corresponding to the affiliate.
14. The computer usable medium of claim 13 , wherein the product catalog data corresponds to a subset of the purchasable products.
15. The computer usable medium of claim 13 , wherein the product catalog data is processed to generate widget data, wherein the widget data is provided within a user interface window by a widget.
16. The computer usable medium of claim 13 , wherein:
the social data is processed to generate social graph data;
the social graph data is processed via a social graph management module to generate keyword data and theme data, the social graph management module retrieving visitor social data and social relationship data, the social graph management module providing the visitor social data and social relationship data to a recommendation engine management module, the recommendation engine management module determining which content to present to the user to increase user engagement;
the keyword data and the theme data is processed to identify a subset of the product catalog data; and
the subset of the product catalog data is provided to the user.
17. The computer usable medium of claim 13 , wherein the product catalog data is associated with a campaign.
18. The computer usable medium of claim 13 , wherein:
the product catalog data is associated with social commerce content data; and
the social commerce content data is concurrently provided to the user with the product catalog data.
19. The computer usable medium of claim 13 , wherein the computer executable instructions are deployable to a client computer from a server at a remote location.
20. The computer usable medium of claim 13 , wherein the computer executable instructions are provided by a service provider to a customer on an on-demand basis.