Method and system for associating a consumer with product redemption data

1. A method comprising:

receiving, by a processor, a first product redemption data and an identity of a consumer, wherein, prior to the receiving, the first product redemption data along with a first product are distributed without the first product redemption data having been associated with any consumer;

associating, by the processor in a memory, the identity of the consumer with the first product redemption data in response to receiving the first product redemption data and the identity of the consumer;

receiving, after the associating, the first product redemption data from a playback device;

using, after the receiving of the first product redemption data from the playback device, the first product redemption data as a substitute for the identity of the consumer by:

searching the memory using the processor to find the first product redemption data; and

identifying, based on the searching, the consumer using the first product redemption data found in the memory and associated with the identity of the consumer in the memory;

providing the consumer with updates to the first product, in response to the identifying the consumer using the first product redemption data.

2. The method of claim 1 , wherein the first product redemption data is unique to a single unit of the first product.

3. The method of claim 1 , wherein prior to the receiving of the first product redemption data, the method comprising reading the first product redemption data from a media content including the first product redemption data.

4. The method of claim 1 , wherein receiving the first product redemption data comprises receiving a product redemption code from the consumer over a network.

5. The method of claim 1 , wherein receiving the first product redemption data comprises receiving the first product redemption data from a networked multimedia player of the consumer.

6. The method of claim 1 , wherein prior to associating the identity of the consumer with the first product redemption data, the method further comprising receiving, by the processor, consumer data corresponding to the identity of the consumer.

7. The method of claim 6 , further comprising requesting an authorization from the consumer before associating the first product redemption data with the identity of the consumer.

8. The method of claim 1 , further comprising associating at least a second product redemption data with the identity of the consumer to enable use of the at least second product redemption data to further identify the consumer.

9. The method of claim 1 , further comprising linking a consumer profile of the consumer associated with the plurality of services that requires the identity of the consumer and a second consumer profile of the consumer associated with a second plurality of services that requires the identity of the consumer.

10. The method of claim 1 , wherein receiving the first product redemption data comprises receiving the first product redemption data from the consumer over a network, the method further comprising:

receiving the first product redemption data over the network;

identifying the consumer using the first product redemption data; and

offering at least one of a good or a service for acquisition by the consumer, the at least one good or service determined according to the first product redemption data.

11. A computer comprising:

a memory having stored therein a product redemption data associated with an identity of a consumer;

a processor configured to:

receive the first product redemption data and the identity of the consumer, wherein, prior to the receiving, the first product redemption data along with a first product are distributed without the first product redemption data having been associated with any consumer;

associate the identity of the consumer with the first product redemption data in response to receiving the first product redemption data and the identity of the consumer;

receive, after the associate, the first product redemption data from a playback device:

use, after the receive of the first product redemption data from the playback device, the first product redemption data as a substitute for the identity of the consumer by:

searching the memory using the processor to find the first product redemption data; and

identifying, based on the search, the consumer using the first product redemption data found in the memory and associated with the identity of the consumer in the memory;

provide the consumer with updates to the first product, in response to identifying the consumer using the first product redemption data.

12. The computer of claim 11 , wherein the first product redemption data is unique to a single unit of the first product.

13. The computer of claim 11 , wherein prior to receiving the first product redemption data, the first product redemption data is read from a media content including the first product redemption data.

14. The computer of claim 11 , wherein receiving the first product redemption data comprises receiving a product redemption code from the consumer over a network.

15. The computer of claim 11 , wherein receiving the first product redemption data comprises receiving a product redemption code from a networked multimedia player of the consumer.

16. The computer of claim 11 , wherein prior to associating the identity of the consumer with the first product redemption data, the processor is further configured to receive consumer data corresponding to the identity of the consumer.

17. The computer of claim 16 , wherein the processor is further configured to request an authorization from the consumer before associating the first product redemption data with the identity of the consumer.

18. The computer of claim 11 , wherein the processor is further configured to associate at least a second product redemption data with the identity of the consumer to enable use of the at least second product redemption data to further identify the consumer.

19. The computer of claim 11 , wherein the processor is further configured to link a consumer profile of the consumer associated with the plurality of services that requires the identity of the consumer and a second consumer profile of the consumer associated with a second plurality of services that requires the identity of the consumer.

20. The computer of claim 11 , wherein receiving the first product redemption data comprises receiving the first product redemption data from the consumer over a network, and wherein the processor is further configured to:

receive the first product redemption data over the network;

identify the consumer using the first product redemption data; and

offer at least one of a good or a service for acquisition by the consumer, the at least one good or service determined according to the first product redemption data.