System and method for providing smart statements
Systems and methods for providing purchase driven financial statements include an account processor that receives account data associated with one or more financial accounts of the account holder and advertising data via a network; one or more databases that stores at least the received account data and the received advertising data; and a statement processor that creates a financial statement based at least in part on the account data and the advertising data, provides the financial statement to an account holder, and tracks the account holder's future account data based on the provided advertising data.
1. A system for providing an account holder with a purchase-data driven statement, comprising:
one or more processors configured to:
receive, via a network:
account data comprising one or more past purchases of the account holder,
advertising data associated with a first merchant and comprising information associated with advertised products and services including location information for the advertised products and services, and
location data of an account holder device;
compare the advertising data to the account data to identify a first product or service included in both the advertising data and the account data;
determine that the location information for the first product or service matches the location data of the account holder device;
create, in real-time, a targeted advertisement for the first product or service that includes a personalized text-based message, the message including a link that is selectable by a user of the account holder device to direct the account holder device to a website associated with the first product or service;
generate, in real-time, a graphical user interface comprising the account data, the advertising data, and the targeted advertisement;
transmit, to the account holder device, the graphical user interface, wherein the graphical user interface facilitates two-way communication between the account holder device and the first merchant and causes a single display of the account holder device to present and organize the targeted advertisement, the account data, and the advertising data;
receive new account data comprising one or more new purchases of the account holder made after transmitting the targeted advertisement;
compare the account holder's spending associated with the new account data to the account holder's spending associated with the account data;
determine a quantitative measure of a relative effectiveness of the targeted advertisement based on whether the account holder's spending increased or decreased after transmitting the targeted advertisement;
obtain demographic information associated with the account holder;
generate predictive recommendations by associating the quantitative measure of the relative effectiveness of the targeted advertisement with the demographic information; and
transmit the predictive recommendations to the first merchant.
2. The system of claim 1 , wherein
the advertising data and the account data each further comprises at least two from among:
one or more images of the advertised products and services,
one or more social media promotions,
demographic information of a target audience, or
web links to advertiser content; and
the one or more processors create the graphical user interface based on the advertising data.
3. The system of claim 2 , wherein the advertising data is stored in a third-party database associated with a financial institution.
4. The system of claim 1 , wherein the
graphical user interface displays location information of the first merchant.
5. The system of claim 1 , wherein the graphical user interface comprises a credit card statement.
6. The system of claim 1 , wherein graphical user interface comprises a debit card statement.
7. The system of claim 1 , wherein the graphical user interface further comprises a recommendation based on peer group data.
8. The system of claim 1 , wherein the graphical user interface further comprises a link to an interactive survey.
9. A method for providing an account holder with a purchase-data driven statement, comprising:
receiving, via a network at one or more processors:
account data comprising one or more past purchases of the account holder,
advertising data associated with a first merchant and comprising information associated with advertised products and services including location information for the advertised products and services, and
location data of an account holder device;
comparing the advertising data to the account data to identify a first product or service included in both the advertising data and the account data;
determining that the location information for the first product or service matches the location data of the account holder device;
creating, in real-time, by the one or more processors, a targeted advertisement for the first product or service that includes a personalized text-based message, the message including a link that is selectable by a user of the account holder device to direct the account holder device to a website associated with the first product or service;
generating, in real-time, a graphical user interface comprising the account data, the advertising data, and the targeted advertisement, wherein the graphical user interface displays location information of the first merchant;
transmitting by the one or more processors, the graphical user interface, wherein the graphical user interface facilitates two-way communication between the account holder device and the first merchant and causes a single display of the account holder device to present and organize the targeted advertisement, the account data, and the advertising data;
receiving new account data comprising one or more new purchases of the account holder made after transmitting the targeted advertisement;
comparing the account holder's spending associated with the new account data to the account holder's spending associated with the account data;
determining, by the one or more processors, a quantitative measure of a relative effectiveness of the targeted advertisement based on whether the account holder's spending increased or decreased after transmitting the targeted advertisement;
obtaining, by the one or more processors, demographic information associated with the account holder;
generating, by the one or more processors, predictive recommendations by associating the quantitative measure of the relative effectiveness of the targeted advertisement with the demographic information; and
transmitting, by the one or more processors, the predictive recommendations to the first merchant.
10. The method of claim 9 wherein the advertising data compared to the account data further comprises at least two from among:
one or more images of the advertised products and services,
one or more social media promotions,
demographic information of a target audience, and
web links to advertiser content; and
creating, by the one or more processors, the graphical user interface based on the advertising data.
11. The method of claim 10 , further comprising:
storing the advertising data in a third-party database associated with a financial institution.
12. The method of claim 9 , further comprising:
generating a coupon for transmission to the user; and
determining, by the one or more processors, whether the coupon was redeemed.
13. The method of claim 9 , wherein the graphical user interface comprises a credit card statement.
14. The method of claim 9 , wherein the graphical user interface comprises a debit card statement.
15. The method of claim 9 , wherein the graphical user interface further comprises a recommendation based on peer group data.
16. The method of claim 9 , wherein the graphical user interface further comprises a link to an interactive survey.