Automated process for segmenting and classifying video objects and auctioning rights to interactive sharable video objects

1. System for creating analytic information for videos, comprising:

a video server comprising a computer connectable to a distributed network and having a processor, random access memory, read only memory, and mass storage memory;

at least one video file stored in a video database on or accessible to the video server;

segmentation software executed on the computer which segments the at least one video file, wherein segmentation software distinguishes between background and video objects, the segmentation software creating a list of one or more video objects and temporal coordinates for each of the one or more video objects, where the temporal coordinates specify locations of a given one of the video objects throughout the video file;

an object inventory database accessible to the video server, the object inventory database storing the list of one of more video objects created by the segmentation software and the temporal coordinates for each of the one or more video objects; and

a video overlay including at least one selectable hyperlink which uses the temporal coordinates to track a location of the at least one video object in the video, wherein the video overlay enables a user to interact with the video overlay by selecting an object displayed in the video file.

2. The system of claim 1 , further comprising:

object description content in a database accessible to the video server; and

the video overlay linking the object description content with a given one of the at least one video object, wherein selection of a hyperlink triggers displaying of object description content associated with the selected video object.

3. The system of claim 1 , further comprising an analytics database recording consumer interactions with the overlay layer.

4. The system of claim 1 , wherein selection of a given one of the at least one selectable hyperlinks, triggers the system to display an enlarged view of the at least one video object associated with the selected hyperlink.

5. The system of claim 1 , wherein selection of a given one of the at least one selectable hyperlinks, triggers the system to display the video object associated with the selected hyperlink, and the user can rotate the displayed video object.

6. A system for making an interactive overlay for a video, comprising:

a server including a computer, said server including one or more segmented video files stored in a video database, each said segmented video file containing video information for visually reproducing at least one video object, where a video object is a video frame component which appears in the segmented video file;

an object inventory database stored on said server and containing information describing a location of said at least one video object within each of at least one image frame within at least one of the segmented video files; and

an overlay generation application executed on said server, said overlay generation application creating a video overlay including at least one selectable hyperlink whose shape and position tracks a dynamic location of said video object in the video.

7. The system of claim 6 , further comprising an analytics database recording consumer interactions with the overlay layer.

8. The system of claim 6 , wherein selection of a given one of the at least one selectable hyperlinks, triggers the system to display an enlarged view of the at least one video object associated with the selected hyperlink.

9. The system of claim 6 , wherein selection of a given one of the at least one selectable hyperlinks, triggers the system to display the video object associated with the selected hyperlink, and the user can rotate the displayed video object.