Systems and methods of enabling gifting of a gift product on a legacy merchant store front

1. A method of enabling gifting of a gift product on a legacy merchant store front, the method performed on a computer having a processor, a memory, and one or more code sets stored in the memory and executed by the processor, the method comprising:

determining, by the processor, eligibility of an abstract product available for purchase on the legacy merchant store front to be selected as a gift product,

wherein an abstract product represents a set of all available Stock Keeping Units (SKUs) for a given product,

wherein a gift product represents a subset of all available SKUs for a given abstract product, and

wherein the subset includes less than all available SKUs for the given abstract product and greater than one available SKU for the given abstract product;

generating, by the processor, an embedded widget and placing the embedded widget on the merchant store front to determine gift intent to initiate a gift transaction of the gift product by a buyer account for a recipient account;

assigning, by the processor, at least one representative SKU to represent the gift product; and

mimicking, by the processor, an orchestrated transaction between a user and the legacy merchant store front prior to a final selection of a specific SKU of the gift product.

2. The method as in claim 1 , further comprising:

receiving, by the processor, a legacy gift card number from the legacy merchant store front;

associating by the processor, the legacy gift card number with the gift product and a predefined value; and

associating, by the processor, the legacy gift card number with a gift identifier and a visual depiction of a physical representation of the gift product, wherein activation of the gift identifier enables a final selection of a specific SKU of the gift product.

3. The method as in claim 2 , wherein the visual depiction is appended to at least one of a merchant e-gift card and a physical gift card to be provided to a recipient.

4. The method as in claim 2 , further comprising:

assigning, by the processor, at least one representative address to represent a shipping destination of the gift product; and

calculating, by the processor, at least one of a shipping cost and a tax amount based on the assigned representative address.

5. The method of claim 2 , further comprising:

generating a gift buyer interface for a first client device to personalize a gift package including the gift product; generating a gift recipient interface for a second client device to select the final selection of a specific SKU of the gift product; and communicating with the legacy merchant store front to complete the gift transaction to ship the gift package.

6. The method as in claim 2 , further comprising: mimicking, by the processor, an orchestrated transaction between the legacy merchant store and a recipient of the final selection of the specific SKU of the gift product.

7. The method as in claim 6 , further comprising:

determining, by the processor, a difference between an originally agreed upon value and resultant value; and

settling, by the processor, the difference between the agreed upon value and the resultant value.

8. The method as in claim 7 , wherein the settling further comprises:

identifying, by the processor, one or more valid coupons associated with the gift product; and

applying the one or more valid coupons to the gift transaction.

9. The method as in claim 1 , further comprising, simulating, by the processor, at least one user interaction with the legacy merchant store front to identify user-facing functionality of the legacy merchant store front.

10. A system for enabling gifting of a gift product on a legacy merchant store front, comprising:

a computer having a processor and a memory; and

one or more code sets stored in the memory and executed by the processor, the one or more code sets configuring the processor to:

determine eligibility of an abstract product available for purchase on the legacy merchant store front to be selected as a gift product,

wherein an abstract product represents a set of all available Stock Keeping Units (SKUs) for a given product,

wherein a gift product represents a subset of all available SKUs for a given abstract product, and

wherein the subset includes less than all available SKUs for the given abstract product and greater than one available SKU for the given abstract product;

generate an embedded widget and place the embedded widget on the merchant store front to determine gift intent to initiate a gift transaction of the gift product by a buyer account for a recipient account;

assign at least one representative SKU to represent the gift product; and

mimic an orchestrated transaction between a user and the legacy merchant store front prior to a final selection of a specific SKU of the gift product.

11. The system as in claim 10 , wherein the processor is further configured to:

receive a legacy gift card number from the legacy merchant store front;

associate the legacy gift card number with the gift product and a predefined value; and

associate the legacy gift card number with a gift identifier and a visual depiction of a physical representation of the gift product, wherein activation of the gift identifier enables a final selection of a specific SKU of the gift product.

12. The system as in claim 11 , wherein the visual depiction is appended to at least one of a merchant e-gift card and a physical gift card to be provided to a recipient.

13. The system as in claim 11 , wherein the processor is further configured to:

Assign at least one representative address to represent a shipping destination of the gift product; and

calculate at least one of a shipping cost and a tax amount based on the assigned representative address.

14. The system as in claim 11 , wherein the processor is further configured to:

generating a gift buyer interface for a first client device to personalize a gift package including the gift product; generating a gift recipient interface for a second client device to select the final selection of a specific SKU of the gift product; and communicating with the legacy merchant store front to complete the gift transaction to ship the gift package.

15. The system as in claim 11 , wherein the processor is further configured to: mimic an orchestrated transaction between the legacy merchant store and a recipient of the final selection of the specific SKU of the gift product.

16. The system as in claim 15 , wherein the processor is further configured to:

determine a difference between an originally agreed upon value and resultant value; and

settle the difference between the agreed upon value and the resultant value.

17. The system as in claim 16 , wherein the processor is further configured to:

Identify one or more valid coupons associated with the gift product; and

apply the one or more valid coupons to the gift transaction.

18. The system as in claim 11 , wherein the processor is further configured to:

simulate at least one user interaction with the legacy merchant store front to identify user-facing functionality of the legacy merchant store front.