Methods for authenticating a products

1. A computerized method to authenticate a product, the method comprising:

receiving identity data and ownership data corresponding to a product being sold at a point-of-sale device, wherein the point-of-sale device is limited to a single retail location, the identity data comprising information other than or in addition to a radio frequency identification (RFID) tag; and

authenticating the product being sold using the identity data and the ownership data, the authenticating comprising:

comparing identity data of the product being sold to identity data in the authentication platform to determine if the product being sold is authentic;

comparing ownership data of the product being sold to ownership data in the authentication platform to determine if a seller of the product owns the product;

certifying the product as authentic when the identity data and ownership data of the product sold corresponds to the identity data and ownership data of the product registered in the authentication platform;

issuing a certificate of authority when the product is certified as authentic;

updating ownership data, the updating comprising indicating the product has a status consisting of: lost or stolen, different ownership, and locked against future transfer;

locking the product to remove it from potential sales transactions and inform potential buyers that the product is not for sale; and

linking the product registered in the authentication platform to an online sales or auction website to allow potential buyers to research and verify authentication of the product registered in the authentication platform before purchasing the product through the online sales or auction website.

2. The computerized method of claim 1 , where the identity data comprises a serial number associated with the product being sold.

3. The computerized method of claim 1 , where the identity data comprises 1-dimensional barcodes (1D).

4. The computerized method of claim 1 , where the identify data comprises 2-dimensional barcodes (2D).

5. The computerized method of claim 1 , where the identity data comprises Universal Product Code (UPC).

6. The computerized method of claim 1 , where the identity data comprises Electronic Product Code (EPC).

7. The computerized method of claim 1 , where the identity data comprises Item Unique Identification (IUID).

8. The computerized method of claim 1 , where the identity data uniquely identifies the product for sale and its associated product information.