Information processing apparatus, information processing method, information processing system, and program

1. An information processing method, comprising:

acquiring first identification information at least including an Internet Protocol (IP) address, information regarding a television identifier, and information regarding a television viewing log, and second identification information at least including an IP address and an advertisement ID (Identifier); and

performing control to identify a combination of the viewing log and the advertisement ID corresponding to the same IP address on the basis of the first identification information and the second identification information,

wherein the control is performed by a control unit to determine whether the information regarding the television identifier and the advertisement ID belong to the same household based on at least one of a first criterion and a second criterion,

wherein the first criterion includes a probability increasing as the number of records consecutively linked when a table of the first identification information, including a time stamp, and a table of the second identification information, including a time stamp, are respectively sorted with a set of a time stamp and an IP address, and

wherein the second criterion includes a probability increasing as the number of records in which the same information regarding the identifier of the television and the same advertisement ID are associated with different IP addresses increases as a result of matching performed at every predetermined period.

2. An information processing apparatus, comprising:

an acquiring unit configured to acquire first identification information at least including an Internet Protocol (IP) address, information regarding a television identifier, and information regarding a television viewing log, and second identification information at least including an IP address and an advertisement ID (Identifier); and

a control unit configured to perform control to identify a combination of the viewing log and the advertisement ID corresponding to the same IP address on the basis of the first identification information and the second identification information,

wherein the control unit determines whether the information regarding the television identifier and the advertisement ID belong to the same household based on at least one of a first criterion and a second criterion,

wherein the first criterion includes a probability increasing as the number of records consecutively linked when a table of the first identification information, including a time stamp, and a table of the second identification information, including a time stamp, are respectively sorted with a set of a time stamp and an IP address, and

wherein the second criterion includes a probability increasing as the number of records in which the same information regarding the identifier of the television and the same advertisement ID are associated with different IP addresses increases as a result of matching performed at every predetermined period.

3. The information processing apparatus according to claim 2 ,

wherein the control unit performs control to identify a plurality of viewing logs corresponding to information regarding the same television identifier on the basis of a plurality of pieces of first identification information.

4. The information processing apparatus according to claim 3 ,

wherein the control unit determines that a plurality of viewing logs corresponding to the information regarding the same television identifier are information regarding the same user if information regarding the television identifiers included in the plurality of pieces of first identification information is identical even when the IP addresses included in the plurality of pieces of first identification information are different.

5. The information processing apparatus according to claim 4 ,

wherein the control unit determines that a plurality of viewing logs corresponding to the same IP address are information regarding the same user if the IP addresses included in the plurality of pieces of first identification information are identical even when the information regarding the television identifiers included in the plurality of pieces of first identification information is different.

6. The information processing apparatus according to claim 5 ,

wherein the information regarding the television identifiers included in the plurality of pieces of first identification information contains an equipment ID and a BS Conditional Access Systems (B-CAS) (registered trademark) ID.

7. The information processing apparatus according to claim 3 ,

wherein the control unit determines that a plurality of viewing logs corresponding to the same IP address are information regarding the same user if the IP addresses included in the plurality of pieces of first identification information are identical even when the information regarding the television identifiers included in the plurality of pieces of first identification information is different.

8. The information processing apparatus according to claim 7 ,

wherein the information regarding the television identifiers included in the plurality of pieces of first identification information contains an equipment ID and a BS Conditional Access Systems (B-CAS) (registered trademark) ID.

9. The information processing apparatus according to claim 3 ,

wherein the control unit performs control such that advertisement distribution based on the viewing log is not performed on the IP address when the number of advertisement IDs corresponding to the same IP address is equal to or larger than a predetermined threshold value.

10. The information processing apparatus according to claim 2 ,

wherein the control unit is arranged to correct the information regarding the television viewing log based on a viewing log including individual data regarding an individual audience rating collected as a representative of the viewing tendency of general users.

11. The information processing apparatus according to claim 2 ,

wherein the control unit is arranged to estimate the information regarding the television viewing log of a predetermined user from the television viewing log of a user having a characteristic similar to that of the predetermined user.

12. The information processing apparatus according to claim 2 ,

wherein the control unit is arranged to classify a part of or all of the users into an audience group based on the television viewing time and/or the viewing frequency for each user, and to perform an advertisement distribution based on the viewing log to a device utilized by users in a predetermined audience group.

13. An information processing system comprising an information processing apparatus, the information processing apparatus including:

an acquiring unit configured to acquire first identification information at least including an Internet Protocol (IP) address, information regarding a television identifier, and information regarding a television viewing log, and second identification information at least including an IP address and an advertisement ID (Identifier); and

a control unit configured to perform control to identify a combination of the viewing log and the advertisement ID corresponding to the same IP address on the basis of the first identification information and the second identification information,

wherein the control unit determines whether the information regarding the television identifier and the advertisement ID belong to the same household based on at least one of a first criterion and a second criterion,

wherein the first criterion includes a probability increasing as the number of records consecutively linked when a table of the first identification information, including a time stamp, and a table of the second identification information, including a time stamp, are respectively sorted with a set of a time stamp and an IP address, and

wherein the second criterion includes a probability increasing as the number of records in which the same information regarding the identifier of the television and the same advertisement ID are associated with different IP addresses increases as a result of matching performed at every predetermined period.

14. A non-transitory computer-readable medium containing a program that causes a computer to execute processes, including:

acquiring first identification information at least including an Internet Protocol (IP) address, information regarding a television identifier, and information regarding a television viewing log, and second identification information at least including an IP address and an advertisement ID (Identifier); and

performing control to identify a combination of the viewing log and the advertisement ID corresponding to the same IP address on the basis of the first identification information and the second identification information,

wherein the control is performed by a control unit to determine whether the information regarding the television identifier and the advertisement ID belong to the same household based on at least one of a first criterion and a second criterion,

wherein the first criterion includes a probability increasing as the number of records consecutively linked when a table of the first identification information including, a time stamp, and a table of the second identification information, including a time stamp, are respectively sorted with a set of a time stamp and an IP address, and

wherein the second criterion includes a probability increasing as the number of records in which the same information regarding the identifier of the television and the same advertisement ID are associated with different IP addresses increases as a result of matching performed at every predetermined period.