Absorbent articles with activation-friendly laminates

1. An absorbent article comprising at least one stretchable laminate comprising a first nonwoven, a second nonwoven, and an elastic film therebetween; wherein each of the first and second nonwovens is adhesively bonded to the film by a polyolefin-based hot melt adhesive; wherein the film is no thicker than about 60 micrometers; wherein at least one of the nonwovens is a spunbond nonwoven; wherein the laminate is activated with a minimum of about 290% applied strain and a minimum strain rate of 1,000/s; wherein the laminate is substantially free from pinholes; wherein activation occurs before the adhesive achieves 85% of its normalized modulus G′; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive has a normalized modulus G′ maximum value; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive is from about 30% to about 70% of the normalized modulus G′ maximum value at 250 seconds; wherein the adhesive comprises interpolymers of ethylene comprising at least one comonomer selected from vinyl esters of saturated carboxylic acid wherein the acid moiety has up to 4 carbon atoms, unsaturated mono- or dicarboxylic acids of 3-5 carbon atoms, a salt of the unsaturated acid, esters of the unsaturated acid derived from an alcohol having 1 to 8 carbon atoms, and mixtures thereof; wherein the adhesive comprises 0% by weight of a tackifying resin; wherein the laminate comprises a plurality of raised rib-like elements separated by unformed areas; and wherein the elastic film comprises a SBS block copolymer.

2. The absorbent article of claim 1 , further comprising at least one of a side panel, an outer cover, a back ear, and a waistband that comprises at least one stretchable laminate.

3. The absorbent article of claim 1 , wherein the second nonwoven is carded.

4. The absorbent article of claim 1 , wherein both the first and second nonwovens are spunbond nonwovens.

5. The absorbent article of claim 1 , wherein at least one of the nonwovens is extensible.

6. The absorbent article of claim 1 , wherein at least one of the nonwovens comprises bicomponent fibers.

7. The absorbent article of claim 1 , wherein the spunbond nonwoven has a basis weight of at most about 17 gsm.

8. The absorbent article of claim 3 , wherein the carded nonwoven has a basis weight of at most about 27 gsm.

9. The absorbent article of claim 1 , wherein activation occurs before the adhesive achieves 95% of its normalized modulus G′.

10. The absorbent article of claim 1 , wherein the laminate is activated with a minimum of about 300% applied strain.

11. The absorbent article of claim 1 , wherein the adhesive's G′norm, measured at 1 minute after the adhesive is applied to the nonwoven, is at most about 0.2.

12. The absorbent article of claim 1 , comprising a longitudinal axis and a transverse axis, wherein the plurality of raised rib-like elements have a first dimension substantially parallel to the longitudinal axis that is longer than a second dimension substantially parallel to the transverse axis.

13. An absorbent article comprising a first waist region, a second waist region, a crotch region disposed between the first and second waist regions, and side ears extending from the second waist region comprising at least one stretchable laminate comprising a first nonwoven, a second nonwoven, and an elastic film therebetween; wherein each of the first and second nonwovens is adhesively bonded to the film by a polyolefin-based hot melt adhesive; wherein the adhesive comprises interpolymers of ethylene comprising at least one comonomer selected from vinyl esters of saturated carboxylic acid wherein the acid moiety has up to 4 carbon atoms, unsaturated mono- or dicarboxylic acids of 3-5 carbon atoms, a salt of the unsaturated acid, esters of the unsaturated acid derived from an alcohol having 1 to 8 carbon atoms, and mixtures thereof; wherein the adhesive comprises 0% by weight of a tackifying resin; wherein at least one of the nonwovens is a spunbond nonwoven; wherein the laminate is activated with a minimum of about 290% applied strain and a minimum strain rate of 1,000/s; wherein the laminate is substantially free from pinholes; wherein activation occurs before the adhesive achieves 85% of its normalized modulus G′; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive has a normalized modulus G′ maximum value; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive is from about 30% to about 70% of the normalized modulus G′ maximum value at 250 seconds; wherein the laminate comprises raised rib-like elements separated by unformed areas; and wherein the elastic film comprises a SBS block copolymer.

14. The absorbent article of claim 13 , comprising a longitudinal axis and a transverse axis, wherein the raised rib-like elements have a first dimension substantially parallel to the longitudinal axis that is longer than a second dimension substantially parallel to the transverse axis.

15. An absorbent article comprising a longitudinal axis, a transverse axis, a first waist region, a second waist region, a crotch region disposed between the first and second waist regions, side ears extending from the second waist region, a stretchable laminate comprising a first nonwoven, a second nonwoven, and an elastic film therebetween; wherein each of the first and second nonwovens is adhesively bonded to the film by a polyolefin-based hot melt adhesive; wherein the adhesive comprises interpolymers of ethylene comprising at least one comonomer selected from vinyl esters of saturated carboxylic acid wherein the acid moiety has up to 4 carbon atoms, unsaturated mono- or dicarboxylic acids of 3-5 carbon atoms, a salt of the unsaturated acid, esters of the unsaturated acid derived from an alcohol having 1 to 8 carbon atoms, and mixtures thereof wherein the adhesive comprises 0% by weight of a tackifying resin; wherein at least one of the nonwovens is a spunbond nonwoven; wherein the stretchable laminate is activated with a minimum of about 290% applied strain and a minimum strain rate of 1,000/s; wherein the stretchable laminate is substantially free from pinholes; wherein activation occurs before the adhesive achieves 85% of its normalized modulus G′; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive has a normalized modulus G′ maximum value; wherein the normalized modulus G′ of the polyolefin-based hot melt adhesive is from about 30% to about 70% of the normalized modulus G′ maximum value at 250 seconds; wherein the stretchable laminate comprises raised rib-like elements separated by unformed areas; wherein the raised rib-like elements have a first dimension substantially parallel to the longitudinal axis that is longer than a second dimension substantially parallel to the transverse axis and wherein the elastic film comprises a SBS block copolymer.

16. The absorbent article of claim 15 , wherein the side ears comprise the stretchable laminate.