IP Library › Granted Patent US 10,721,540
Granted Patent B2
US 10,721,540 · App. 15/138,416 · Granted Jul 21, 2020

Utilizing multiple dimensions of commerce and streaming data to provide advanced user profiling and realtime commerce choices

Inventor: Andrew M. Shenkler (Marina Del Rey, CA)
Assignee: Sony Corporation
H04N21/812H04N21/23424H04N21/4222H04N21/4312H04N21/44204H04N21/44222H04N21/4667H04N21/4784H04N21/47815H04N21/6125H04W4/80G06Q30/0269H04N21/2387H04N21/251H04N21/2543H04N21/25883
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Quick Facts
Patent No.
US 10,721,540
App. No.
15/138,416
Granted
Jul 21, 2020
Kind
B2
Abstract

Multiple dimensions of commerce and streaming data are able to be used to provide advanced user profiling and realtime commerce choices. By performing site and experience analytics, video analytics, commerce analytics and user analytics, better commerce choices are able to be presented to the user.

Claims (38)

1. A method programmed in a non-transitory memory of a device comprising:

pairing a high definition video disc player with an Internet-based video portal;

providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed;

performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played, wherein performing analytics includes removing contextual, associated content based on the clicks;

providing a commerce choice based on the analytics; and

generating a window to display the contextual associated content.

2. The method of claim 1 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

3. The method of claim 2 wherein site and experience analytics includes monitoring user selections of content.

4. The method of claim 2 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

5. The method of claim 2 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

6. The method of claim 2 wherein user analytics includes tracking user actions and user information.

7. The method of claim 1 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

8. The method of claim 1 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.

9. An apparatus comprising:

a non-transitory memory for storing an application, the application for:

pairing a high definition video disc player with an Internet-based video portal;

providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed;

performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played, wherein performing analytics includes removing contextual, associated content based on the clicks;

providing a commerce choice based on the analytics; and

generating a window to display the contextual associated content; and

a processing component coupled to the memory, the processing component configured for processing the application.

10. The apparatus of claim 9 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

11. The apparatus of claim 10 wherein site and experience analytics includes monitoring user selections of content.

12. The apparatus of claim 10 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

13. The apparatus of claim 10 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

14. The apparatus of claim 10 wherein user analytics includes tracking user actions and user information.

15. The apparatus of claim 9 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

16. The apparatus of claim 9 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.

17. A system comprising:

first device comprising a high definition video disc player configured for pairing the high definition video disc player with an Internet-based video portal, providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed, performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played and for generating a window to display the contextual associated content, wherein performing analytics includes removing contextual, associated content based on the clicks; and

a second device configured for providing a commerce choice based on the analytics.

18. The system of claim 17 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

19. The system of claim 18 wherein site and experience analytics includes monitoring user selections of content.

20. The system of claim 18 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

21. The system of claim 18 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

22. The system of claim 18 wherein user analytics includes tracking user actions and user information.

23. The system of claim 17 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

24. The system of claim 17 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2016
From: SHENKLER, ANDREW M.
To: SONY CORPORATION
Reel/Frame 038805/0402 →
Continuity (6)
Continuation In Part 14981683 · Dec 28, 2015
Provisional Application 62099897 · Jan 5, 2015
Provisional Application 62272006 · Dec 28, 2015
Provisional Application 62272011 · Dec 28, 2015
Provisional Application 62272018 · Dec 28, 2015
Related Publication 20160241929A1 · Aug 18, 2016