Mutually reinforcing ranking of social media accounts and contents
A general type weight and an individual weight are determined for each of multiple social media accounts. The general type weight may be based on a social media account type corresponding to the social media account. The method may include encoding a mutually reinforcing relationship between the social media accounts and contents promoted by each of the social media accounts. The mutually reinforcing relationship may be encoded as a promotional link between the social media accounts and a content item of the contents promoted by each of the social media accounts. The method may include calculating a basic link strength for each promotional link, where the basic link strength is based on the general type weight and the individual weight for each social media account of multiple social media accounts, and calculating a mutually reinforcing ranking of the multiple social media accounts and contents based on the basic link strengths.
1. A computer implemented method to rank social media accounts and contents based on a mutually reinforcing relationship between the social media accounts and contents, the method comprising:
identifying a plurality of social media accounts of entities associated with a particular domain of knowledge;
determining a general type weight for each social media account of the plurality of social media accounts, the general type weight being based on a social media account type corresponding to the social media account and being based on a relationship between the social media account type and a likelihood of self-promotion by the social media account type;
determining an individual weight for each of the respective social media accounts of the plurality of social media accounts, wherein the individual weight is based on popularity indications of the respective social media account;
encoding a mutually reinforcing relationship between each of the social media accounts of the plurality of social media accounts and contents promoted by each of the social media accounts of the plurality of social media accounts, the mutually reinforcing relationship being encoded as a promotional link between each of the social media accounts and a content item of the contents promoted by each of the social media accounts of the plurality of social media accounts;
calculating basic link strengths, wherein a basic link strength is calculated for each promotional link, the basic link strength being based on the general type weight for each social media account associated with the promotional link and the individual weight for each of the social media accounts of the plurality of social media accounts;
calculating adjusted link strengths, wherein a respective adjusted link strength for each promotional link is an adjustment of the basic link strength calculated for the promotional link and wherein the respective adjusted link strength is based on at least one of: a preference factor; a type of promotion, and a transfer factor; and
calculating, with respect to quality of content related to the particular domain of knowledge, a mutually reinforcing ranking of the plurality of social media accounts and contents based on the adjusted link strengths.
2. The method of claim 1 , whereon the basic link strength is further based on a promotion timeliness.
3. The method of claim 2 , wherein the promotion timeliness includes a monotonically decreasing function.
4. A non-transitory computer-readable medium containing instructions that, in response to being executed by one or more processors, are configured to perform and/or control performance of operations, the operations comprising:
identifying a plurality of social media accounts of entities associated with a particular domain of knowledge;
determining a general type weight for each social media account of the plurality of social media accounts, the general type weight being based on a social media account type corresponding to the social media account and being based on a relationship between the social media account type and a likelihood of self-promotion by the social media account type;
determining an individual weight for each of the respective social media accounts of the plurality of social media accounts, wherein the individual weight is based on popularity indications of the respective social media account;
encoding a mutually reinforcing relationship between each of the social media accounts of the plurality of social media accounts and contents promoted by each of the social media accounts of the plurality of social media accounts, the mutually reinforcing relationship being encoded as a promotional link between each of the social media accounts and a content item of the contents promoted by each of the social media accounts of the plurality of social media accounts;
calculating basic link strengths, wherein a basic link strength is calculated for each promotional link, the basic link strength being based on the general type weight for each social media account associated with the promotional link and the individual weight for each of the social media accounts of the plurality of social media accounts;
calculating adjusted link strengths, wherein a respective adjusted link strength for each promotional link is an adjustment of the basic link strength calculated for the promotional link and wherein the respective adjusted link strength is based on at least one of: a preference factor; a type of promotion, and a transfer factor; and
calculating, with respect to quality of content related to the particular domain of knowledge, a mutually reinforcing ranking of the plurality of social media accounts and contents based on the adjusted link strengths.
5. The computer-readable medium of claim 4 , wherein the basic link strength is further based on a promotion timeliness.
6. The computer-readable medium of claim 5 , wherein the promotion timeliness includes a monotonically decreasing function.
7. A system comprising:
one or more social media servers; and
a computing device including:
one or more processors, and
a non-transitory computer-readable medium containing instructions that, in response to being executed by the one or more processors, are configured to perform and/or control performance of operations, the operations comprising:
identifying a plurality of social media accounts of entities associated with a particular domain of knowledge;
determining a general type weight for each social media account of the plurality of social media accounts, the general type weight being based on a social media account type corresponding to the social media account and being based on a relationship between the social media account type and a likelihood of self-promotion by the social media account type;
determining an individual weight for each of the respective social media accounts of the plurality of social media accounts, wherein the individual weight is based on popularity indications of the respective social media account;
encoding a mutually reinforcing relationship between each of the social media accounts of the plurality of social media accounts and contents promoted by each of the social media accounts of the plurality of social media accounts, the mutually reinforcing relationship being encoded as a promotional link between each of the social media accounts and a content item of the contents promoted by each of the social media accounts of the plurality of social media accounts;
calculating adjusted link strengths, wherein a respective adjusted link strength for each promotional link is an adjustment of a basic link strength calculated for the promotional link and wherein the respective adjusted link strength is based on at least one of: a preference factor; a type of promotion, and a transfer factor; and
calculating, with respect to quality of content related to the particular domain of knowledge, a mutually reinforcing ranking of the plurality of social media accounts and contents based on the adjusted link strengths.
8. The system of claim 7 , wherein the basic link strength is further based on a promotion timeliness, wherein the promotion timeliness includes a monotonically decreasing function.