System for managing promotions

1. An apparatus comprising:

a processor; and

a machine-readable medium having stored thereon a set of instructions, which when executed by the processor, cause the apparatus to perform a method comprising:

receiving an indication of a location in a casino at which an opportunity to present a promotion on a mobile handheld gaming device may occur in the future;

submitting a bid for the opportunity to present the promotion on the mobile handheld gaming device in the future, the bid including a monetary amount;

receiving an indication that the bid has been accepted;

generating data from which to present the promotion, based on a comparison of content of the promotion with content items that are to be displayed in a portion of a game at a plurality of areas on a display screen when the promotion is to be presented, in which the comparison determines the content of the promotion is permissible to be displayed in the portion of the game in a first area of the plurality of areas and is not permissible to be displayed in the portion of the game in a second area of the plurality of areas, in which the first area is different from the second area;

transmitting the data to a server;

receiving from the server an indication that the promotion has been presented by a mobile handheld gaming device at the location in the casino;

receiving a bill for the monetary amount; and

providing the monetary amount.

2. The apparatus of claim 1 in which generating data includes generating at least one of:

(a) image data;

(b) video data; or

(c) audio data.

3. The apparatus of claim 1 , in which the method further comprises receiving indication that the promotion meets a set of criteria used to filter out unwanted promotions.

4. The apparatus of claim 3 , in which the set of criteria includes one or more of:

(a) the promotion contains no vulgar language;

(b) the promotion contains only images with certain pixel dimensions;

(c) the promotion has predetermined running length;

(d) the promotion contains no images which are identical to images used in one or more predetermined games; and

(e) the promotion contains no sounds which are identical to sounds used in one or more predetermined games.

5. The apparatus of claim 1 , in which the method further comprises: receiving an indication of a reaction to the promotion and determining an adjustment to a future promotion based on the reaction.

6. The apparatus of claim 1 , in which the method further comprises receiving an indication of a credit balance of a player for which the opportunity to present the promotion may occur in the future.

7. The apparatus of claim 1 , in which the method further comprises receiving an indication of a characteristic of a win by a player for which the opportunity to present the promotion may occur in the future.

8. The apparatus of claim 7 , in which the characteristic includes an amount won.

9. The apparatus of claim 1 , in which the comparison determines the content of the promotion is permissible to be displayed in the portion of the game at a predetermined location on the display screen in relation to a given area of the plurality of areas.

10. The apparatus of claim 9 , in which the predetermined location is in a predetermined direction in relation to the given area.