IP Library › Granted Patent US 10,937,343
Granted Patent B2
US 10,937,343 · App. 16/336,838 · Granted Mar 2, 2021

Display device

Inventors: Lawrence Alexander Duarte (Centennial, CO); Lo Chi Kwong (Tuen Mun, HK); Shawn Roske (Minneapolis, MN); Mervin Perkins (Arvada, CO); Ryan West (Newnan, GA); Kathrine Marie Brown (Maple Grove, MN)
Assignee: The Coca-Cola Company
G09F9/3026G09F19/02G09F21/04G09G3/003
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Quick Facts
Patent No.
US 10,937,343
App. No.
16/336,838
Granted
Mar 2, 2021
Kind
B2
Abstract

A display device includes a housing with a grid assembly received therein. A plurality of light assemblies is coupled to the grid assembly, for example in a grid pattern to create a dynamic display area. Each of light assemblies has an actuator assembly, with each one of the actuator assemblies being individually controllable to move the corresponding light assembly between a retracted state and a plurality of extended states. A controller is coupled to each of the plurality of light assemblies and programmed to control the actuator assemblies to move the light assemblies between the retracted state and the plurality of extended states.

Claims (40)

1. A display device, comprising:

a housing including side panels with handles attached thereto and a pair of rear access doors at a rear side of the housing;

a cart, wherein the housing is situated on the cart;

a display area including a stationary area and a dynamic area, the stationary area including a lift-off header situated on top of the housing;

a grid assembly received in the housing;

a plurality of light assemblies coupled to the grid assembly, the plurality of light assemblies being positioned in the dynamic area, the rear access doors providing access to the plurality of light assemblies, each of the light assemblies including an actuator assembly, each one of the actuator assemblies being individually controllable to move the corresponding light assembly in and out of the dynamic area between a retracted state and a plurality of extended states; and

a controller coupled to each of the plurality of light assemblies, the controller being programmed to control the actuator assemblies to move the light assemblies between the retracted state and the plurality of extended states.

2. The display device of claim 1 , wherein each of the light-assemblies includes:

a stationary core;

a cable tray coupled to the stationary core;

a moving cube movably coupled to the cable tray, the moving cube including two panels, the panels being attached to a bracket and positioned about the cable tray; and

an actuator coupled between the cable tray and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

3. The display device of claim 2 , wherein the actuator includes a logic controller that is programmed to control a servo driver system, the servo driver system being configured to control a motor that moves the moving cube.

4. The display device of claim 2 , wherein the actuator includes a stepper motor that moves the moving cube.

5. The display device of claim 1 , wherein the grid assembly has 140 or fewer of the light assemblies coupled thereto.

6. The display device of claim 1 , wherein the plurality of light assemblies are arranged in a grid pattern.

7. The display device of claim 1 , wherein the cart is movable on a plurality of casters.

8. The display device of claim 7 , wherein the cart includes a cart frame to which the plurality of casters are attached, wherein a cart cover is fastened over the cart frame to support the housing, and wherein the lift-off header houses an audio speaker for the stationary area.

9. The display device of claim 1 , wherein the plurality of light assemblies are arranged at a front side of the housing.

10. A system for displaying content, the system comprising:

a display device including:

a housing including side panels with handles attached thereto and a pair of rear access doors at a rear side of the housing;

a cart, wherein the housing is situated on the cart;

a display area including a stationary area and a dynamic area, the stationary area including a lift-off header situated on top of the housing;

a grid assembly received in the housing;

a plurality of light assemblies coupled to the grid assembly, the plurality of light assemblies being positioned in the dynamic area, the rear access doors providing access to the plurality of light assemblies, each of the light assemblies including an actuator assembly and a light module, each one of the actuator assemblies being individually controllable to move the corresponding light assembly in and out of the dynamic area between a retracted state and a plurality of extended states; and

a controller coupled to each of the plurality of light assemblies, the controller being programmed to control the actuator assemblies to move the light assemblies between the retracted state and the plurality of extended states; and

a computing device configured to generate content for the display device, the computing device including:

memory; and

a processing unit encoding instructions that, when executed by the processing unit, cause the processing unit to control the actuator assemblies and the light modules.

11. The system of claim 10 , wherein the computing device is further programmed to execute a content authoring application configured to generate a three dimensional visualization of the display device.

12. The system of claim 10 , wherein each light module includes a plurality of light emitting diodes (LEDs).

13. The system of claim 10 , wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of the actuator assemblies and second content configured to control content displayed by the light modules.

14. The system of claim 13 , wherein the first content and the second content include first and second video files, respectively.

15. The system of claim 14 , wherein the first video file includes a greyscale video.

16. The system of claim 15 , wherein the greyscale video includes black pixels that indicate a fully retracted state of an associated actuator assembly, white pixels that represent a fully extended state of the associated actuator assembly, and intermediate grey pixels that represent intermediate states of the associated actuator assembly.

17. The system of claim 10 , wherein the grid assembly has 140 or fewer of the light assemblies coupled thereto.

18. The system of claim 10 , wherein the plurality of light assemblies are arranged in a 9×13 grid pattern.

19. The system of claim 10 , wherein the plurality of light assemblies are arranged in a 10×14 grid pattern.

20. The system of claim 10 , wherein the housing is less than 70 inches tall and less than 50 inches wide.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 17, 2020
From: KWONG, LO CHI
To: THE COCA-COLA COMPANY
Reel/Frame 053511/0380 →
Continuity (2)
Provisional Application 62399767 · Sep 26, 2016
Related Publication 20200219424A1 · Jul 9, 2020