Information processing apparatus and non-transitory computer readable medium

1. An information processing server comprising:

a communication interface; and

a processor configured to:

transmit, via the communication interface, advertisement information to an apparatus configured to display an advertisement, the advertisement information including information on at least one article;

receive information regarding a communication band for communication between the information processing server and the apparatus, from the apparatus;

in response to receiving the information regarding the communication band, perform conversion on the advertisement information in which a resolution of the advertisement information is changed, and transmit the converted advertisement information to the apparatus;

receive, via the communication interface, operation information from the apparatus, the operation information identifying the at least one article;

analyze the operation information and update the advertisement information, based on the operation information;

perform conversion on the updated advertisement information after the receipt of the operation information, the conversion leading to a reduction of an amount of the updated advertisement information; and

transmit, via the communication interface to the apparatus, the updated advertisement information having undergone the conversion performed by the processor,

wherein the information processing server and the apparatus are separate devices, the information processing server and the apparatus communicate over a network, and the information processing server does not display the advertisement.

2. The information processing server according to claim 1 ,

wherein the apparatus is configured to perform wireless communication with a user terminal, and

wherein the operation information received by the processor is operation information received by the apparatus from the user terminal.

3. The information processing server according to claim 1 ,

wherein the apparatus is a user terminal,

wherein the information processing server is configured to perform wireless communication with the user terminal, and

wherein the operation information received by the processor is operation information received from the user terminal.

4. The information processing server according to claim 2 ,

wherein IEEE 802.11ad is used for the wireless communication.

5. The information processing server according to claim 3 ,

wherein IEEE 802.11ad is used for the wireless communication.

6. A non-transitory computer readable medium storing a program causing an information processing server to execute a process for information processing, the process comprising:

transmitting, via a communication interface, advertisement information to an apparatus provided for presenting an advertisement, the advertisement information including information on at least one article;

receiving information regarding a communication band for communication between the information processing server and the apparatus, from the apparatus;

in response to receiving the information regarding the communication band, performing conversion on the advertisement information in which a resolution of the advertisement information is changed, and transmitting the converted advertisement information to the apparatus;

receiving, via the communication interface, operation information from the apparatus, the operation information identifying the at least one article; and

analyzing the operation information and updating the advertisement information, based on the operation information;

performing conversion on the updated advertisement information after the receipt of the operation information, the conversion leading to a reduction of an amount of the updated advertisement information; and

transmitting, via the communication interface to the apparatus, the updated advertisement information having undergone the conversion,

wherein the information processing server and the apparatus are separate devices, the information processing server and the apparatus communicate over a network, and the information processing server does not display the advertisement.

7. An information processing server comprising:

transmitting means for transmitting advertisement information to an apparatus provided for presenting an advertisement, the advertisement information including information on at least one article;

receiving means for receiving information regarding a communication band for communication between the information processing server and the apparatus, from the apparatus; and

converting means for, in response to receiving the information regarding the communication band, performing conversion on the advertisement information in which a resolution of the advertisement information is changed,

wherein:

the receiving means receives operation information from the apparatus, the operation information identifying the at least one article;

the information processing server further comprises analyzing means for analyzing the operation information and updating the advertisement information, based on the operation information; and

the converting means performs conversion on the updated advertisement information after the receiving means receives the operation information, the conversion leading to a reduction of an amount of the updated advertisement information,

the transmitting means transmits, to the apparatus, the updated advertisement information having undergone the conversion performed by the converting means, and

the information processing server and the apparatus are separate devices, the information processing server and the apparatus communicate over a network, and the information processing server does not display the advertisement.