Systems and methods for tracking promotions
Provided are methods, including computer-implemented methods, devices, and computer-program products applying promotion tracking. According to some embodiments of the invention, industry users may determine where a promotional pallet is in the store, the removal of promotional goods from the promotional pallet, and/or user interaction with the promotional pallet.
1. A computer-implemented method comprising:
acquiring an asset identifier from a beacon coupled to a pallet including a physical asset, wherein the asset identifier identifies the physical asset, and wherein the physical asset is associated with an entity;
receiving a location indicator from a tracking device associated with the beacon, wherein the location indicator is received using a first communication protocol associated with the beacon;
acquiring sensor data from one or more sensors of the beacon over a time interval;
aggregating the sensor data over the time interval and combining the sensor data into a data packet for transmission;
performing a compression function on the data packet to reduce the size of the data packet before transmission;
querying a database for a record associated with the asset identifier that uniquely identifies the physical asset;
extracting an expected location of the physical asset from the record associated with the asset identifier;
determining a first threshold;
generating a first differential between the location indicator and the expected location;
determining that the first differential is less than or equal to the first threshold;
in response to determining that the first differential is less than or equal to the first threshold, identifying a promotion for the physical asset based on the asset identifier; and
causing the promotion to be dynamically displayed on a display interface together with a plurality of promotions for a plurality of other physical assets as the plurality of other physical assets move in and out of range;
extracting an expected position of the physical asset from the record associated with the asset identifier;
triangulating a current position of the beacon within the expected location, wherein the current position is triangulated using one or more data pings, and wherein the current position is triangulated over a second communication protocol associated with the beacon;
determining a second threshold; and
generating a second differential between the current position and the expected position, wherein when the second differential is greater than the second threshold, a position alert identifying an improper position of the physical asset is generated and transmitted.
2. The computer-implemented method of claim 1 , wherein the first communication protocol is different than the second communication protocol.
3. The computer-implemented method of claim 1 , wherein the expected position defines a point within the expected location.
4. The computer-implemented method of claim 1 , wherein the position alert is transmitted to the entity.
5. The computer-implemented method of claim 1 , further comprising:
extracting initial weight data of the physical asset from the record associated with the asset identifier;
receiving current weight data of the physical asset from a sensor associated with the beacon;
determining a third threshold; and
generating a third differential between the current weight data and the initial weight data, wherein when the third differential is greater than the third threshold, a depletion alert identifying depletion of the physical asset is generated and transmitted.
6. The computer-implemented method of claim 1 , further comprising:
determining one or more devices in proximity to the physical asset using the beacon; and
transmitting a notification relating to the physical asset to the one or more devices.
7. The computer-program product tangibly embodied in a non-transitory machine-readable storage medium of a device, including instructions that, when executed by one or more processors, cause the one or more processors to:
acquire an asset identifier from a beacon coupled to a pallet including a physical asset, wherein the asset identifier identifies the physical asset, and wherein the physical asset is associated with an entity;
receive a location indicator from a tracking device associated with the beacon, wherein the location indicator is received using a first communication protocol associated with the beacon;
acquire sensor data from one or more sensors of the beacon over a time interval;
aggregate the sensor data over the time interval and combining the sensor data into a data packet for transmission;
perform a compression function on the data packet to reduce the size of the data packet before transmission;
query a database for a record associated with the asset identifier that uniquely identifies the physical asset;
extract an expected location of the physical asset from the record associated with the asset identifier;
determine a first threshold;
generate a first differential between the location indicator and the expected location;
determine that the first differential is less than or equal to the first threshold;
in response to determining that the first differential is less than or equal to the first threshold, identify a promotion for the physical asset based on the asset identifier; and
cause the promotion to be dynamically displayed on a display interface together with a plurality of promotions for a plurality of other physical assets as the plurality of other physical assets move in and out of range;
extract an expected position of the physical asset from the record associated with the asset identifier;
triangulate a current position of the beacon within the expected location, wherein the current position is triangulated using one or more data pings, and wherein the current position is triangulated over a second communication protocol associated with the beacon;
determine a second threshold; and
generate a second differential between the current position and the expected position, wherein when the second differential is greater than the second threshold, a position alert identifying an improper position of the physical asset is generated and transmitted.
8. The computer-program product of claim 7 , wherein the first communication protocol is different than the second communication protocol.
9. The computer-program product of claim 7 , wherein the expected position defines a point within the expected location.
10. The computer-program product of claim 7 , wherein the position alert is transmitted to the entity.
11. The computer-program product of claim 7 , wherein the instructions further cause the one or more processors to:
extract initial weight data of the physical asset from the record associated with the asset identifier;
receive current weight data of the physical asset from a sensor associated with the beacon;
determine a third threshold; and
generating a third differential between the current weight data and the initial weight data, wherein when the third differential is greater than the third threshold, a depletion alert identifying depletion of the physical asset is generated and transmitted.
12. The computer-program product of claim 7 , wherein the instructions further cause the processors to:
determine one or more devices in proximity to the physical asset using the beacon; and
transmit a notification relating to the physical asset to the one or more devices.
13. A device comprising:
a processor; and
a memory coupled to the processor, the memory storing instructions which when executed by the processor, cause the device to perform operations including:
acquiring an asset identifier from a beacon coupled to a pallet including a physical asset, wherein the asset identifier identifies the physical asset, and wherein the physical asset is associated with an entity;
receiving a location indicator from a tracking device associated with the beacon, wherein the location indicator is received using a first communication protocol associated with the beacon;
acquiring sensor data from one or more sensors of the beacon over a time interval;
aggregating the sensor data over the time interval and combining the sensor data into a data packet for transmission;
performing a compression function on the data packet to reduce the size of the data packet before transmission;
querying a database for a record associated with the asset identifier that uniquely identifies the physical asset;
extracting an expected location of the physical asset from the record associated with the asset identifier;
determining a first threshold;
generating a first differential between the location indicator and the expected location;
determining that the first differential is less than or equal to the first threshold;
in response to determining that the first differential is less than or equal to the first threshold, identifying a promotion for the physical asset based on the asset identifier; and
causing the promotion to be dynamically displayed on a display interface together with a plurality of promotions for a plurality of other physical assets as the plurality of other physical assets move in and out of range;
extracting an expected position of the physical asset from the record associated with the asset identifier;
triangulating a current position of the beacon within the expected location, wherein the current position is triangulated using one or more data pings, and wherein the current position is triangulated over a second communication protocol associated with the beacon;
determining a second threshold; and
generating a second differential between the current position and the expected position, wherein when the second differential is greater than the second threshold, a position alert identifying an improper position of the physical asset is generated and transmitted.
14. The device of claim 13 , wherein the first communication protocol is different than the second communication protocol.
15. The device of claim 13 , wherein the expected position defines a point within the expected location.
16. The device of claim 13 , wherein the position alert is transmitted to the entity.
17. The device of claim 13 , wherein the operations further include:
extracting initial weight data of the physical asset from the record associated with the asset identifier;
receiving current weight data of the physical asset from a sensor associated with the beacon;
determining a third threshold; and
generating a third differential between the current weight data and the initial weight data, wherein when the third differential is greater than the third threshold, a depletion alert identifying depletion of the physical asset is generated and transmitted.
18. The device of claim 13 , wherein the operations further include:
determining one or more devices in proximity to the physical asset using the beacon; and
transmitting a notification relating to the physical asset to the one or more devices.