Display device

1. A display device comprising:

a frame having an opening;

a roller assembly coupled to the frame, wherein the roller assembly includes a roller;

a display module structured to be rolled around the roller and unrolled from the roller; and

a display operating mechanism coupled to the frame and the display module, wherein the display operating mechanism functions to:

cause the display module to extend in a first direction and be unrolled from the roller; and

cause the display module to retract in a second direction and be rolled around the roller,

wherein the display operating mechanism includes:

a driving pulley;

a driven pulley spaced apart from the driving pulley;

a belt wound around the driving pulley and the driven pulley;

a carrier linked to the display module and the belt; and

a driving pulley rotating mechanism coupled to the driving pulley to rotate the driving pulley.

2. The display device of claim 1 , further comprising:

a controller configured to control the display operating mechanism to cause the display module to extend in the first direction and retract in the second direction.

3. The display device of claim 2 , further comprising:

a sensor configured to sense a present state of the display module,

wherein the controller is further configured to control an area of an activation region of the display module in multiple steps based on an input provided by the sensor, wherein the activation region corresponds to a portion of the display module that is viewable through the opening.

4. The display device of claim 2 , wherein an area of an activation region of the display module corresponds to a portion of the display module that is viewable through the opening,

wherein the controller is further configured to control the display operating mechanism to function in a plurality of modes,

wherein the plurality of modes include:

a first mode in which an area of the activation region is less than ½ of an area of the opening; and

a second mode in which an area of the activation region exceeds ½ of the area of the opening.

5. The display device of claim 4 , wherein the plurality of modes further include a third mode in which an area of the activation region is larger than the area of the activation region of the first mode and smaller than the area of the activation region of the second mode.

6. The display device of claim 2 , wherein the controller is further configured to:

control the display operating mechanism to cause an activation region of the display module to be minimized or no longer viewable via the opening when the display device is powered off.

7. The display body of claim 1 , wherein the frame includes:

a pair of first frame bodies spaced apart from each other; and

a pair of second frame bodies coupled to the pair of first frame bodies, and

wherein the opening is formed by the pair of first frame bodies and the pair of second frame bodies.

8. The display device of claim 7 , wherein the pair of first frame bodies are spaced apart from each other in the first direction in which the display module is unrolled from the roller, and

wherein the pair of second frame bodies are spaced apart from each other in a direction perpendicular to a direction in which the opening is open and to the first direction in which the display module is unrolled.

9. The display device of claim 7 , wherein a length of the first frame body is longer than a length of the second frame body, and

wherein at least one body of the pair of first frame bodies covers the roller assembly.

10. The display device of claim 1 , wherein a frame space is formed in the frame to receive the driving pulley, the driven pulley, and the belt.

11. The display device of claim 1 , wherein the driving pulley rotating mechanism is disposed outside the frame, and

wherein the display operating mechanism further includes at least one bearing disposed on the frame to support a shaft of the driving pulley disposed.

12. The display device of claim 1 , wherein the display operating mechanism includes at least one guide body mounted on the frame to guide linear movement of the carrier.

13. The display device of claim 12 , wherein the at least one guide body further includes:

a guide block fixed to the frame; and

a guide shaft coupled to the guide block and longitudinally extending in the first direction in which the display module is unrolled.

14. The display device of claim 12 , wherein the carrier includes:

a bushing surrounding the at least one guide body and shaped to be movable along the at least one guide body; and

a bushing block including a bushing coupling part coupled to the bushing, a belt coupling part coupled to the belt, and a panel coupling part coupled to the display module.

15. The display device of claim 1 , wherein the display operating mechanism includes a pair of guide bodies longitudinally extending in the first direction in which the display module is unrolled, and spaced apart from each other, and

wherein the carrier includes:

a first bushing shaped to be movable along one body of the pair of guide bodies;

a second bushing shaped to be movable along a remaining body of the pair of guide bodies; and

a bushing block coupled to the first bushing and the second bushing and engaged with the display module.

16. The display device of claim 15 , wherein the bushing block includes:

a first bushing block coupled to the first bushing and having a panel coupling part formed at one side of the first bushing block; and

a second bushing block coupled to the second bushing and coupled to the first bushing block.

17. The display device of claim 16 , wherein a belt receiving space to receive a portion of the belt is formed between the first bushing block and the second bushing block, and

wherein a belt coupling part coupled to the belt is formed in the second bushing block.

18. The display device of claim 15 , wherein one body of the pair of guide bodies is positioned outside the belt, and

wherein a remaining body of the pair of guide bodies has a length shorter than a length of the belt, and is positioned inside the belt.

19. The display device of claim 1 , further comprising:

at least one roller rotatably mounted in the frame, and making contact with the belt to guide the belt.